How to unlock mobiles hidden data trove without touching privacy
Wednesday, October 28, 2020 by Todd Wooten
If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...
ARena Space VR parks coming to America
Wednesday, November 14, 2018 by Richard Harris
At the international exhibition IAAPA Attractions Expo, the virtual reality provider ARena Space will present the format of the new generation VR park. The event will be held in the world capital of theme parks, in the city of Orlando (USA). IAAPA Attraction Expo is the largest event for employees in the entertainment sector, where companies from all over the world demo...
Mountain Dew taps Immersv for 360 video ads
Monday, November 27, 2017 by Richard Harris
Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.” The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...
Immersv VR and Mobile 360 marketing firm nabs $10.5M in Series A
Wednesday, August 23, 2017 by Richard Harris
Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. The Series A financing builds on a year of significant product and market momentum for Immersv, which combines interactive 360 advertising with a programmatic real time bidding platform. The company has recently signed programmatic ...
VR advertising SDK is now available for developers
Wednesday, May 10, 2017 by Richard Harris
Vertebrae, the native advertising platform for VR and mobile AR, has released from private beta version 1.0 of its software development kit (SDK). The drag-and-drop SDK allows VR developers to unlock numerous monetization options, affording an expansive mix of immersive ways publishers and brands can advertise natively in VR without disrupting people’s experience. ...
Mobile games market generated $40.6 billion in worldwide revenue in 2016
Thursday, February 2, 2017 by Richard Harris
First ever joint look at mobile, mobile VR and VR markets by SuperData Research and Unity Technologies shows the category equaling that of global box office sales during that time The mobile games market generated $40.6 billion in worldwide revenue in 2016 - a sum equivalent to all global box office sales during the same time period - and grew 18% over the year bef...
Virtual reality gambling expected to grow 800 percent by 2021
Wednesday, January 25, 2017 by Paul Swaddle
How virtual reality will transport casino players and their friends to exciting locations for their online gambling experience.With the advances in technology and the corresponding growth in interest from major key players, VR is now in a position where the market can finally take off. Juniper released its study late last year into augmented reality across multi platfor...
VR gaming growth to explode by 2020
Monday, January 9, 2017 by Richard Harris
Research and Markets has announced the addition of the "Global Virtual Reality in Gaming Market 2016-2020" report to their offering.The report forecasts the global VR in gaming market to grow at a compound annual growth rate(CAGR) of 84.4% during the period 2016-2020.The report covers the present scenario and the growth prospects of the global VR in gaming market for 20...
How one company can improve your social interaction through VR
Tuesday, January 3, 2017 by Christian Hargrave
Virtual Reality(VR) was the latest and greatest concept of 2016, but Christmas shopping reports of 2016 saw that the VR industry underperformed its predictions. Because VR is still in its infancy, many companies, who have lagged behind, are scrambling to make more realistic content for users to provide the best possible experiences. But let's face it, in VR every detail...
Celeno and NGCodec join forces for zero latency VR
Tuesday, December 20, 2016 by Christian Hargrave
Celeno Communications have joined forces to deliver a wireless virtual reality (VR) solution.At the annual Consumer Electronics Show (CES) in Las Vegas, Nevada, experts from both companies will showcase NGCodec's zero latency RealityCodec H.265/HEVC video compression technology running over Celeno's 802.11ac 5GHz Wi-Fi link for VR applications—the world's first demo of ...
Chance Glasco and Lily Snyder from Doghead Simulations talk all things VR
Tuesday, October 11, 2016 by Richard Harris
This week the largest gathering of digital creators will come together in Orlando, Florida for OrlandoiX to highlight the latest in innovative technologies and immersive digital experiences. OrlandoiX is an interactive festival that serves as a catalyst for digital innovation and creativity for both established and emerging players in the technology industry. ...
2016 Virtual Reality Analytics Web Summit Will Be On March 16
Monday, February 22, 2016 by Richard Harris
Greenlight VR will host the 2016 Virtual Reality Analytics Web Summit on March 16 providing education on the expanding generation of analytics solutions for the virtual reality industry. The event offers eight hours of presentations via WebEx.Registration before February 24 is $119 and after that date is $299. Participants in the San Francisco area will also have the op...
Open Source Virtual Reality Platform now Supports Android
Wednesday, July 8, 2015 by Richard Harris
The Open Source Virtual Reality (OSVR), an organization working towards an open standard for virtual reality devices, has announced that OSVR software now accommodates Android devices, adding to existing distribution for Windows and Linux.To demonstrate the Android support for mobile VR enabling cross compatibility between hardware and mobile content integrated with OSV...
