Key drivers of the metaverse market
Tuesday, August 23, 2022 by Richard Harris
Emmanuelle Rivet, Vice Chair, and US TMT & Global Technology Leader, at PricewaterhouseCoopers (PwC), has over 26 years of experience advising public and private tech companies on complex transactions from M&A and equity or debt offerings to system implementation and operations transformation for scale and compliance. Emmanuelle is focused on helping diverse tea...
Immersive AR and VR experiences from NextNav
Tuesday, March 1, 2022 by Brittany Hainzinger
NextNav announced they have partnered with echo3D. Through this partnership, NextNav’s vertical location service, Pinnacle, will provide echo3D developers with the crucial 3D location data needed to build immersive AR and VR content built on top of the physical world.
Over 16,000 developers rely on the echo3D platform for the tools and infra...
Why AR advertising is hard
Friday, June 21, 2019 by Richard Harris
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...
Mountain Dew taps Immersv for 360 video ads
Monday, November 27, 2017 by Richard Harris
Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.” The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...
What VR developers need to know when creating educational apps
Thursday, May 25, 2017 by Baptiste Grève
From dissecting frogs without the guilty consciousnesses, taking a history class in ancient Rome, or swimming with marine animals in the Galapagos islands, VR is offering modern students a more authentic and immersive learning experience, in which they can interact with dimensional environments and place themselves in different times and locations.While the initial hype...
ApexBrasil showcases Brazil's finest at SXSW
Friday, March 10, 2017 by Christian Hargrave
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) will showcase 68 of Brazil’s most exciting companies at the 2017 SXSW Interactive Festival. As part of its mission to bring the best of Brazil to the world’s global investors and trade fairs, Apex-Brasil will share the abundance of opportunities that exist in its vibrant ecosystem with attendees at SXSW I...
VR tech to be used at this years BT Sport Industry Awards
Wednesday, February 15, 2017 by Richard Harris
Laduma’s Virtual Reality technology will be at the heart of this year’s BT Sport Industry Awards with the Official Shortlist set to be revealed in a way never seen before. Each of those shortlisted in 15 categories will experience a bespoke and immersive piece of VR on a custom, branded cardboard VR headset.“We’ve seen some fantastic use of VR within the sport industry ...
VR content company brings NFL Denver Broncos closer to fans
Friday, February 3, 2017 by Christian Hargrave
Laduma a 3D, 360° content company has partnered with the current Super Bowl champions Denver Broncos to give their fans an up-close, behind the scenes, virtual reality experience featuring their sporting heroes. Fans will see their team like never before, from walking out next to them onto the pitch, to soaking up the pre-game atmosphere, they will be truly immersed by ...
Visbit nabs $3.2M for new mobile UHD VR streaming service
Friday, December 9, 2016 by Christian Hargrave
Visbit, the virtual reality (VR) and 360-degree video streaming company, has raised $3.2M in seed funding with participation from Presence Capital, ZhenFund, Colopl VR Fund, Amino Capital, and Eversunny Limited. The company has also announced the closed beta version of the industry's first cross-platform streaming service for VR, which enables 360-degree video and VR co...
Oculus Connect 3 announcements recap
Monday, October 10, 2016 by Richard Harris
A quick recap of the news Oculus announced during this morning’s keynote at Oculus Connect 3. - Touch Launch: You can pre-order Touch starting October 10 for $199 and it ships December 6. All pre-orders come bundled with VR Sports Challenge and The Unspoken. Touch comes with an additional sensor and a connector for Rock Band VR. Oculus has also created a room-scale opti...
VR Developer Nanodegree Program From Udacity Launches
Friday, September 30, 2016 by Richard Harris
Udacity just announced a new VR Developer Nanodegree program where content creators in this space enjoy an unmatched amount of freedom to build out new ideas and applications. As a student in their new program, you will learn to design and engineer compelling immersive experiences, and discover how hardware and software combine to make these experiences possible. T...
Virtual Reality is the New Mobile
Monday, June 6, 2016 by Steve Mezak
Why VR Makes Software Development Outsourcing Even More EssentialThe recent flood of inexpensive virtual reality (VR) headsets from manufacturers has provided a boost in interest in the emerging VR ecosystem by consumers and the news media. Although VR today is predominately in the domain of gaming, this emerging technology will soon be part of enterprise IT strategies....
Zappar Launches New Augmented Reality and Virtual Reality Creation Tools
Wednesday, June 1, 2016 by Richard Harris
Zappar has launched a new set of augmented reality and virtual reality creation tools called ZapWorks that are designed to let companies create immersive AR/VR content experiences.The three content creation tools that make up the ZapWorks toolbox have been in development for more than five years, and was originally built to meet Zappar’s own need for AR creation tools, ...
TVU VR Offers and IP and CellularBased Live VR Transmission Platform
Monday, April 11, 2016 by Richard Harris
TVU Networks has introduced TVU VR, an IP and cellular-based live virtual reality transmission solution. By incorporating TVU’s Inverse StatMux Plus (IS+) technology, TVU VR can stream live VR content from anywhere, even in a moving environment like a car or train.TVU VR delivers an ultra-high definition, full frame rate and live 360-degree fully immersive video to any ...
You Can Now Build VR Content with Epic's VR Unreal Editor
Thursday, February 11, 2016 by Stuart Parkerson
The Epic Unreal Editor is now available in early preview for Virtual Reality allowing game developers to build VR content in Virtual Reality using the same Unreal Editor they are familiar with using. With the Oculus Touch and HTC Vive motion controllers, movement in the real world is mapped one-to-one in VR and developers can manipulate objects just as they would in rea...
Facebook to Acquire Oculus VR to Maybe One Day Make Facebook Meetups More Real!
Tuesday, March 25, 2014 by Richard Harris
Oculus was started with a vision of delivering incredible, affordable, and ubiquitous consumer virtual reality to the world. They have come a long way in the last 18 months: from foam core prototypes built in a garage to an incredible community of active and talented developers with more than 75,000 development kits ordered. In the process, they've defined what consumer...
