SpotX has released support for DigiTrust in its Direct AdOS
Tuesday, July 4, 2017 by Christian Hargrave
Video ad serving platform, SpotX, has released support for DigiTrust in its Direct AdOS, used by broadcasters and digital media owners. By providing publishers with a means of selling their inventory with similar audience recognition capability as Facebook and Google, SpotX publishers will increase yield and decrease data leakage from their browser-based properties. The...
Monetizing apps without alienating users: A chat with Receptiv
Wednesday, May 3, 2017 by Richard Harris
We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
KiwiTech announces a partnership with Blingby
Friday, March 10, 2017 by Richard Harris
Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, ...
Lucktastic helps Hooked On Phonics with user engagement
Tuesday, March 7, 2017 by Richard Harris
Hooked on Phonics believes that reading is the gateway to all learning and they focus on nurturing that thirst for knowledge with products that are fun, effective, and easy to use. That’s why they’ve brought together a dedicated team of parents, leading educators, interactive designers, writers, and artists. Through collaboration, research, and testing, they continually...
Mobile reward videos showed consistently high eCPM in 2016
Friday, February 17, 2017 by Richard Harris
ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...
Ogury opens offices in LA and Chicago
Friday, February 17, 2017 by Christian Hargrave
Ogury entered the US market in December 2016 with the launch of its sixth global office in New York, NY. The mobile data specialist’s co-founder and CEO USA, Thomas Pasquet, relocated to the city to lead a recruitment drive of top talent to support the company’s rapid growth.Integrated within thousands of apps, Ogury’s proprietary data collection technology allows it to...
Vungle mobile video ads platform hits $300 million in annual revenue
Wednesday, February 15, 2017 by Richard Harris
Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...
Cross channel game advertising and the holistic approach
Thursday, December 1, 2016 by Richard Harris
Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...
Media Buyers Have a New Option With Matomy's Launch of MyDSP
Wednesday, September 7, 2016 by Richard Harris
Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while working closely with Matomy’s MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFo...
Vungle Now Supports Videos Ads For Windows 10 with New SDK
Sunday, November 22, 2015 by Richard Harris
Vungle has released its Windows 10 SDK to help game developers monetize Window’s smartphones, desktops, and Surface tablets, with support for other platforms, including Xbox One.The announcement extends Vungle’s mobile video ad platform beyond Android and iOS to the Windows 10 cross-platform OS. The platform also offers support for Support for Unity, Adobe Air, Cocos2dx...
Vungle Releases New Programmatic Private Marketplace for App Advertising
Thursday, September 17, 2015 by Richard Harris
Vungle’s new Vungle Premium offers a programmatic private ad marketplace which provides the ability to advertise through apps based on an app’s rising or falling popularity. The new mobile app video advertising platform combines first and third-party data into a proprietary algorithm with in-house analysis to identify the top-performing apps among the 12,000 ...
Opera Completes Acquisition of AdColony Mobile Advertising Platform
Monday, August 11, 2014 by Richard Harris
Opera has announced that it has completed the acquisition of AdColony, a video advertising platform that provides mobile advertising to publishers and advertisers. According to company statements, the AdColony brand and company will remain as an independent entity, with continued focus on developing video monetization and advertising products. Will Kassoy, CEO...
Beachfront Introduces Video SDKs for App Developers
Tuesday, July 16, 2013 by Stuart Parkerson
Beachfront Media has introduced its new Beachfront Video SDKs for app developers, which allows any developer with a current iOS or Android app to include a video component without the need to recode the entire app.
The SDK provides curated video, owned video, and video from a number of sources that Beachfront works with including MRSS, YouTube, DailyMotion, Vimeo, an...
