Fitness app installs up 67% since COVID-19
Thursday, August 20, 2020 by Brittany Hainzinger
As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...
Using any app or device to do your job is a growing trend
Tuesday, June 11, 2019 by Richard Harris
The majority of global workers are going rogue with work devices, software and applications despite being aware of the potential business risks involved, according to new research released by Snow Software. The study, which polled 3,000 professionals in the United States, Europe, and Asia Pacific, finds stark contrasts between the mindset of today’s workers and th...
AR on the web too!
Wednesday, July 25, 2018 by Erik Murphy-Chutorian
Augmented Reality belongs online. To date, AR has primarily been confined to the app store, but there’s a growing group of visionary developers and companies that have figured out that by “AR-ifying” their products for the web, they win in a larger number of more satisfied and enthusiastic users and customers.
At the moment, we’re seeing an ex...
5G will accelerate inapp advertising
Wednesday, April 18, 2018 by Yair Green
The adoption of 5G will have far-reaching consequences, propelling autonomous vehicles, infrastructure, advertising, and IoT into the next generation of connectivity. Its impact will be most evident in the network’s speed, with download rates of up to 10 gigabytes per second, and in the proliferation of IoT devices, of which Gartner projects there will be 20.8 billion b...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
Growing your business with an app
Tuesday, May 2, 2017 by Richard Harris
There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...
You will pay 22 percent more to acquire users in swing states right now
Wednesday, November 2, 2016 by Richard Harris
Liftoff just released new benchmarks examining the mobile behaviors of Republicans and Democrats by state. The data highlights the key differences in mobile marketing trends across red (Democratic-leaning), blue (Republican-leaning) and swing states (those with support for both parties) to underline the mobile divide between parties. Most notably, the data indicate...
Why smart apps will be the next phase in business app development
Thursday, October 20, 2016 by Richard Harris
It all started with desktop applications, then it moved to the web, then to mobile, then to multi-channel applications. With each new wave came new uses thanks to technological advancements. Smart Apps mark the next step in the app story. With the rise of the internet of things (IoT), big data and machine learning, it makes sense for apps to evolve to incorporate these ...
A Chat with Andy LeCates About FileMaker 15 Platform
Tuesday, May 24, 2016 by Richard Harris
We recently visited with Andy LeCates with FileMaker to discuss the latest release of the FileMaker platform.ADM: FileMaker launched its new FileMaker 15 platform on May 10. Can you tell us a little bit about what that is?LeCates: The new FileMaker 15 Platform provides stronger essentials to make unique custom apps for your business that work seamlessly across iPad, iPh...
March Madness Apps May Be Accessing Your Data
Tuesday, March 15, 2016 by Stuart Parkerson
In its mobile app risk assessment report “March Madness or April Foods” Flexera Software highlighted BYOD security issues by analyzing the annual March Madness craze as employees are using apps on their corporate and BYOD devices to stream content, complete brackets and track March Madness activities.The report focused on what data these apps access, what device feature...
TEE Provides Safe Environment for Secure Android App Development
Monday, March 23, 2015 by Allen Storey
Despite powering the majority of the world’s smart devices, Android has long been seen as the weak link in terms of mobile security. The open nature of the platform offers versatility and flexibility to app developers and the result is an incredibly diverse range of apps. However, it does mean that applications and their associated content are vulnerable to malware, man...
No Tricks Here, Halloween Apps to Take Off This Holiday Season
Monday, October 20, 2014 by Stuart Parkerson
SOASTA has released the results of its Halloween Retail Readiness Index which was conducted online in the U.S. by Harris Poll on behalf of SOASTA from October 9-13, 2014 among 2,026 adults, ages 18 and older. The study provides a lesson that is valuable across all app genres. Your app or mobile website better work or it will be abandoned forever - now that’s a scary tho...
Apple Announcement Goes As Predicted With iPhone 6 and iPhone 6 Plus, New Apple Watch, iOS 8 and Apple Pay
Tuesday, September 9, 2014 by Richard Harris
As most pundits predicted, there were no shocking developments with Apple’s news announcement as the company introduced two new iPhone 6 models, a new smart-watch, dates for the availability of iOS 8 and a new payment system, Apple Pay.We’ll have more coverage of each aspect of this announcement, however here we are providing exerpts from the Apple press announcements f...
Report Shows Most People Don't Trust Mobile Security When Purchasing Goods and Services
Thursday, February 20, 2014 by Richard Harris
Global study in association with AVG Technologies indicates that 30 per cent of consumers worldwide consider Trust as the single largest obstacle to using mobile to purchase goods and servicesMEF, the global community for mobile content and commerce, today announced the results of its second annual Global Trust Report. The 2014 report, carried out in partnership with&n...
Free Report: Mobile Apps Driving $57 billion Digital Content Industry
Wednesday, February 19, 2014 by Stuart Parkerson
What will be the global trends that will impact the movie, music, technology and gaming industries in 2014? App Annie and IHS Technology have published a new report that shows how evolution of personal and mobile devices continues to redefine how we consume content.The free report shows rapid growth driven mainly by explosive mobile apps and highlights the fol...
Opera Mobile Store Passes 100 Million User Mark
Tuesday, January 28, 2014 by Richard Harris
Cross-platform mobile app store now offers 200,000 appsThe Opera Mobile Store, the fifth-largest mobile app store in the world, today announced that it has reached a new milestone of 105 million monthly visitors at the end of Q4 2013. As the world's largest cross-platform app store, the Opera Mobile Store saw exponential growth in its user base over the 12 last mon...
Ubuntu on tablets at MWC, 25–28 February 2013
Wednesday, February 20, 2013 by Richard Harris
Ubuntu made it's mark in the Linux world many years ago with a robust desktop interface that could bridge the gap for users not used to a command line based OS, and has just announced they are also forging ahead with a tablet OS soon to be released to developers at the Mobile World Congress this year!They are already creating a buzz with talks of high-end multitasking a...
FTC comes down hard on developers and markets
Monday, December 10, 2012 by Richard Harris
I can't say that I blame em - but they sure gave just about anyone in the mobile developer world a rattle today with harsh words over kids privacy when it comes to mobile apps.In a new 2012 survey that compares to last years it shows little has been done to protect the privacy of children while using apps found on mobile devices.The site inside social activity from gami...
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