user acquisition channel
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Developer news items we found relating to user acquisition channel
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Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Austin Harris
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Acquired.io wants to help small app publishers
Thursday, July 6, 2017 by Richard Harris
The founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N...
How to Think About Mobile App Retention
Monday, March 21, 2016 by Justin Bauer
An age-old question asked by founders is: Should I focus on growth or profit? If you take into consideration the recent economic context of falling valuations and dying unicorns, the question is moot. Investors want to see sustainability; and a sustainable business takes both growth and profit into account. Early-stage companies, eager to show off their hockey stic...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Midverse Promotes New Viral Game App User Acquisition Channel AppViral
Saturday, June 21, 2014 by Stuart Parkerson
Midverse Studios has launched AppViral which has been designed to give developers access to a new viral user acquisition channel. The new AppViral platform provides additional functionality for Midverse’s AppEngage Network, which allows developers to reward users with in-game currency when their friends accept their invites to try the game they’re curren...
AppLift’s Customer Lifetime Value Optimization Technology Yields 150 percent Return On Investment For Aeria Games
Tuesday, February 18, 2014 by Richard Harris
Mobile Games Marketing Platform AppLift announces that its proprietary Customer Lifetime Value Optimization Technology (LTV) yielded 150% return on investment after recouping the initial investment for Aeria Games’ user acquisition campaigns in over 15 countries. The acquired users achieved break-even in an average time of one and a half months. For the best p...
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