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Developer news items we found relating to user acquisition channel
Acquired.io wants to help small app publishers
Thursday, July 6, 2017 by Richard Harris
The founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Midverse Promotes New Viral Game App User Acquisition Channel AppViral
Saturday, June 21, 2014 by Stuart Parkerson
Midverse Studios has launched AppViral which has been designed to give developers access to a new viral user acquisition channel. The new AppViral platform provides additional functionality for Midverse’s AppEngage Network, which allows developers to reward users with in-game currency when their friends accept their invites to try the game they’re curren...