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ComboStore Launches February Marketing Promotion for App Publishers
Friday, February 13, 2015 by Stuart Parkerson
Those in the retail business know that Valentines is the first real opportunity of the year to kick off consumer shopping. It seems that everyone is in on the action and ComboApp’s ComboStore is showing its love for app developers with its spin on a Valentines Day promotion.ComboStore is an online app marketing super-store created to help developers with mobile app prom...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Taptica Listed As One Of TUNE's Top 25 Advertising Partners
Wednesday, December 10, 2014 by Stuart Parkerson
Taptica was just listed as one of TUNE’s Top 25 Advertising Partners – Fall Edition 2014. Taptica is a mobile demand-side platform (DSP) for advertising agencies and brands. There are currently over 500 MobileAppTracking integrated partners which were judged and scored based on three areas. These areas include Install Volume, Revenue Per Install and Client Adoption...
Educational content apps for children
Wednesday, October 1, 2014 by Richard Harris
Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first, it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7, Apple introduced the ‘Kids’ category in their app store. Before this category was i...
App Developers Can Now Target Twitter Ads by Device, OS Version, and WiFi
Tuesday, November 19, 2013 by Stuart Parkerson
Twitter is now letting advertiser’s segment audiences on iOS and Android by operating system version, specific device, and WiFi connectivity. The company is also introducing granular reporting analytics for those targeting types across all campaigns.
Previously, Twitter offered advertisers the ability to reach mobile users by targeting only their operating system. The ...
