AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
Piracy for streaming admitted by 44 percent of Asian consumers
Monday, October 23, 2023 by Brittany Hainzinger
Faced with a cost-of-living crunch, half of Asian consumers (59%) say they can no longer afford all of their subscription services. As a result, 44% now access content via illegal piracy sites. That’s according to a new Bango study, exploring subscription trends and the rise of Super Bundling in Asia.
Bango’s study incorporates data from over 6,000 consum...
GraphQL API launches from Point One Navigation
Thursday, October 19, 2023 by Richard Harris
Point One Navigation announced the public launch of its GraphQL API, delivering instant integration and unprecedented observability into precision location for GNSS-powered devices.
The GraphQL API radically simplifies development, eliminating the need for vendor libraries, intermediate data stores, or working with convoluted networks of REST endpoints. Developers bu...
Game Development World Championship 2023 Winter Season
Thursday, October 12, 2023 by Freeman Lightner
The Game Development World Championship (GDWC) has opened the 2023 Winter Season for submissions. Games can be submitted until the end of the year. Winners will be announced in February 2024.
Winter Season breaks records with the biggest prize pool in GDWC history, totaling over $660,000 in value. Prizes are spread across 12 award categories and range from swag &...
Top 10 video game soundtracks of 2023
Wednesday, October 4, 2023 by Richard Harris
Music has always been an essential part of the gaming experience; therefore, video game developers always place great importance on the soundtrack selection for each game. Gaming experts at SecureCheats have compiled a list from the IMDB of the 50 most popular video games. Spotify data was then found for 29 of the games; as every game soundtrack has a different number o...
Real time data streaming enhancements from DiffusionData
Wednesday, September 13, 2023 by Richard Harris
DiffusionData announced the release of Diffusion 6.10. The latest developer-centric enhancements to the framework aim to free up resources, speed and simplify development, and reduce operational costs.
"We spend a lot of time speaking to developers and architects about how we can improve our framework, what they need that we’re not providing and what can w...
3D social app Peer is available now
Wednesday, August 16, 2023 by Brittany Hainzinger
Peer Inc. has announced the launch of a new social app that the company describes as the ultimate global launchpad for next-generation digital experiences. The Peer app, now available for iOS, is built on a proprietary ecosystem that promises to offer new ways to create, interact and explore.
"All the world’s a game and Peer makes everyone a player. Get re...
Apples profit continues to grow
Tuesday, May 23, 2023 by Richard Harris
According to Tradingplatforms.com, Apple has seen a remarkable profit of about $100 billion, 73% up from 2020 figures. The site’s financial analyst, Edith Reads, comments, "This is a testament to its innovation and technological advancements throughout this period. To attain these numbers, Apple has employed various strategies such as optimizing its product r...
Polygon blockchain improvements from Bisonai and Polygon Supernet
Thursday, May 4, 2023 by Richard Harris
Bisonai has joined forces with Polygon Supernet to revolutionize enterprise blockchain solutions, offering scalable and customizable Web3 infrastructure to businesses worldwide.
As companies increasingly look to adopt blockchain technology, they often encounter significant challenges related to scalability and complex infrastructure requirements. Bisonai's partne...
iOS 17 to allow sideloading apps on iPhone
Tuesday, April 25, 2023 by Richard Harris
According to Mark Gurman from Bloomberg, iOS 17 will reportedly open up the iPhone to sideloading.
"Apple Inc. is preparing to allow alternative app stores on its iPhones and iPads, part of a sweeping overhaul aimed at complying with strict European Union requirements coming in 2024.
Software engineering and services employees are engaged in a major push to o...
Web3 golf metaverse Play Today streaming NSW Open Championship
Monday, March 20, 2023 by Freeman Lightner
Web3 golf company Play Today has launched a world-first golf metaverse that will be used to live stream the upcoming NSW Open Golf Championship inside an entire 3D virtual golf world, complete with avatars of pro players including the reigning champion, Harrison Crowe.
The "Play Today Metaverse" was built by golf players for golf players and will allow...
Digital twins will aid developers in 2023
Tuesday, January 24, 2023 by Richard Harris
Dr. William Bain is the founder and CEO of ScaleOut Software, which develops software products to provide operational intelligence for live systems using scalable, in-memory computing. Bill earned a Ph.D. in electrical engineering from Rice University. Over a 40-year career focused on parallel computing, he has contributed to advancements at Bell Labs Research, Intel, a...
Remote work is opening the door for global outsourcing
Monday, January 16, 2023 by Brittany Hainzinger
Daniel Todd from Influence Mobile shares his 2023 predictions including how remote work is opening the door for global outsourcing, what the benefits of global outsourcing include, why brand loyalty will decline with the increased popularity of reward apps, how their flagship app Rewarded Play, allows users to earn 20 percent back on average, and much more.
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Data movement simplified from Equalum and Yellowbrick
Monday, December 19, 2022 by Freeman Lightner
Equalum announced a strategic partnership with Yellowbrick Data. The partnership leveraging the Equalum platform enables a more simple, efficient, and higher-performance migration of data from legacy environments to the Yellowbrick Data Warehouse hosted in the user’s preferred commercial cloud environment.
Announced during the 2022 AWS Summit in San Francisco, ...
CDC Connect Partner Program from Equalum
Wednesday, November 23, 2022 by Brittany Hainzinger
Equalum announced the CDC Connect Partner Program. The new OEM/integration program is open to batch-oriented data integration vendors, application integration companies, and other solution providers requiring a more flexible, high-performance CDC technology to identify and track downstream data. With Equalum’s award-winning CDC platform, partners have the opportun...
Geo localized metaverse events from OVER
Monday, October 24, 2022 by Richard Harris
OVER has launched its new desktop application, OVER GATE Console. Designed to create unique geo-localized experiences that bridge the gap between the physical and digital worlds, OVER GATE Console enables users to organize, manage and customize their own live AR events worldwide across the metaverse. Leveraging sophisticated next-generation technology, OVER GATE allows ...
Key drivers of the metaverse market
Tuesday, August 23, 2022 by Richard Harris
Emmanuelle Rivet, Vice Chair, and US TMT & Global Technology Leader, at PricewaterhouseCoopers (PwC), has over 26 years of experience advising public and private tech companies on complex transactions from M&A and equity or debt offerings to system implementation and operations transformation for scale and compliance. Emmanuelle is focused on helping diverse tea...
Supercell increases stakes in Space Ape Games
Thursday, August 4, 2022 by Richard Harris
Supercell has invested an additional $37M to acquire a larger stake in mobile game developer and publisher Space Ape Games increasing its stake in the London studio from 62.6% to 75%. This is on top of their original $56.6M investment from 2017. They have also extended their line of credit by a further $50M, bringing Supercell’s total debt and equity inv...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Change Data Capture adapter launches
Tuesday, March 29, 2022 by Brittany Hainzinger
Push Technology has announced the launch of a new Change Data Capture (CDC) Adapter. The adapter is particularly appropriate for event-driven use cases in IoT transportation data, global equity/derivative exchange market data, and retail and eCommerce.
The Diffusion Platform-Gateway has an array of adapters to capture all forms of data feeds, the latest addition to i...
Mobile market 2021 highlights
Thursday, February 3, 2022 by Freeman Lightner
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
Videogame platform catches up to YouTube Gaming
Monday, January 3, 2022 by Brittany Hainzinger
Facebook Gaming had a dominant Q3 in 2021 which saw the video-game streaming segment of the social media giants accomplish several milestones. According to data presented by Safe Betting Sites, Facebook Gaming overtook Youtube Gaming in hours watched for the first time after recording an estimated 1.3B hours watched in Q3 2021.
Videogame platform catches up to Twitch...
Mobile gaming report from Tapjoy
Wednesday, December 15, 2021 by Brittany Hainzinger
New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...
Mobile gaming market turned upside down by Netflix
Tuesday, November 16, 2021 by Mike Gadd
Stranger Things have happened but at the beginning of November, the global streaming giant Netflix announced that it is moving into the mobile gaming market.
Though it's a low-key debut by Netflix standards, with just five mobile games initially available to download through its app on Android smartphones (with two focused on the entertainment juggernaut's 80...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Kinetica as a service is now available on Azure
Tuesday, October 26, 2021 by Christian Hargrave
Kinetica, the database for time and space, is now easily accessible as a service on Microsoft Azure, giving organizations real-time contextual analysis and location intelligence on massive data sets with reduced computing infrastructure and lower costs.
Organizations across industries rely on Kinetica's vectorized database to analyze data from sensors and ma...
Extension marketplace for Agora lands
Monday, September 20, 2021 by Freeman Lightner
Agora, Inc., a platform for real-time engagement APIs, has announced its Extensions Marketplace at RTE2021, the company’s flagship conference and the world’s largest event exploring real-time engagement (RTE) technologies. The new marketplace features extensions from audio technology company Bose and a real-time content moderation solution from Hive.
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Female Esports initiative from Challengermode
Friday, September 10, 2021 by Brittany Hainzinger
Esports platform Challengermode has announced its partnership with the Super Girl Gamer Series to host tournaments across a range of Esports. This forms part of Challengermode’s initiative to support more female-led Esports initiatives to its grassroots Esports platform.
Challengermode and Super Girl Gamer series partner to support a female Esports initiative
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Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
Kaya Thomas weighs in on WWDC 2021
Thursday, May 13, 2021 by Richard Harris
We recently teamed up with Bitrise - who is on a mission to help the world's best-known brands build mobile apps, and create an environment where everyone can have an impact.
They have conducted a series of interviews with mobile developers from companies like Disney Streaming, WeTransfer, and Calm to get their outlook on what to expect from Apple at the Wo...
GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Spotify to surpass Apple podcasts in 2021
Thursday, March 18, 2021 by Brittany Hainzinger
Based on ongoing trends, Apple is set to lose its podcast supremacy to Spotify in 2021. According to the research data analyzed and published by Finaria, Spotify is projected to increase its number of listeners by 8 million in 2021 to reach 28.2 million. From the 2020 total of 19.9 million, that will be a remarkable 41.3% increase in one year.
Based on its Q4 2020 ea...
Kinetica developer edition now available
Monday, March 15, 2021 by Brittany Hainzinger
Kinetica announced that the Kinetica Developer Edition is now available for download. This free, easy-to-launch edition of Kinetica’s premium product gives developers, data engineers, and data architects the ability to develop ideas and small-scale proof-of-concepts without worrying about license expiration.
According to Gartn...
Game developing from home in 2021
Tuesday, January 26, 2021 by Brittany Hainzinger
More Games Being Made at Home: With the growing ability to work remotely through the cloud, game developers around the world are looking at a scenario where they don’t have to be in the studio to make AAA games. This trend will fundamentally shift how studios approach hiring and developing talent, and how they help improve things like employee work/life balance.
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