Connecting with people through remote contextual research
Wednesday, January 12, 2022 by Joy Wong Daniels
In product research and design circles, a contextual inquiry is a fancy term for doing research in a user’s natural environment while they go about their typical activities. It’s an essential research methodology product designers and user experience designers rely on, a type of field study that involves in-depth interviews and observations with a small samp...
Videogame platform catches up to YouTube Gaming
Monday, January 3, 2022 by Brittany Hainzinger
Facebook Gaming had a dominant Q3 in 2021 which saw the video-game streaming segment of the social media giants accomplish several milestones. According to data presented by Safe Betting Sites, Facebook Gaming overtook Youtube Gaming in hours watched for the first time after recording an estimated 1.3B hours watched in Q3 2021.
Videogame platform catches up to Twitch...
Mobile gaming report from Tapjoy
Wednesday, December 15, 2021 by Brittany Hainzinger
New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...
Mobile game developers are capturing female audiences
Tuesday, December 7, 2021 by Brittany Hainzinger
Browsing social networks can be addictive and can cause feelings of inadequacy and isolation, even depression, say mental health professionals. However, when it comes to mobile gaming, the situation is not so dire. On the contrary, used in moderation, it could help people boost positive well-being, according to various sources.
Traditionally considered a domain for m...
Walkie talkie app creator Picslo Corp lands $3.25M in funding
Tuesday, November 23, 2021 by Freeman Lightner
Picslo Corp. has announced a funding round of $3.25 million led by Heroic Ventures and followed by additional investments from TI Platform Ventures, LDV Partners, Partech, Diaspora Ventures, Breega, and Kima Ventures. Leader of one of the world’s fastest-growing audio communities, Picslo is the developer of Walkie-talkie, a popular audio-based social media app aim...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Bitcoin ETF trading begins
Tuesday, October 19, 2021 by Richard Harris
Bitcoin is holding above $60k following the signaled approval of a futures ETF from ProShares, but whether it touches the fabled $100k this year will depend on the next few days. If it can hold $60k and even push through the all-time high of $64,804 achieved in April this week, we may see a big Christmas present for Bitcoin investors.
Bitcoin ETF trading is approved
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
Cardano set to grow after becoming fully decentralized
Wednesday, April 7, 2021 by Brittany Hainzinger
Cardano’s recent full decentralization will fuel its appeal and price, better positioning it to take on rivals Bitcoin and Ethereum in the booming cryptocurrency market, predicts the CEO of one of the world’s largest independent financial advisory and fintech organizations.
The bold prediction from deVere Group CEO and founder Nigel Green comes as Cardano...
Partisia Blockchain and Insights Network unite to launch Instars
Monday, March 8, 2021 by Brittany Hainzinger
In the first successful integration of blockchain and Multiparty Computation (MPC) technology to power a decentralized social media platform, Partisia Blockchain, a Web 3.0 platform built for trust, transparency, and privacy, has joined forces with global market research provider Insights Network, to officially launch Instars.
The unveiling of the blockchain-pow...
Investing in Bitcoin by baby boomers and Gen X
Thursday, February 25, 2021 by Brittany Hainzinger
Baby boomers and Gen X are piling into Bitcoin and other cryptocurrencies, affirms the CEO of one of the world’s largest independent financial advisory and fintech organizations.
The observation from Nigel Green, the chief executive and founder of deVere Group comes from a global poll of clients aged over 55 found that 70% of those surveyed are already invested...
UX predictions for 2021 from CleverTap
Tuesday, January 5, 2021 by Freeman Lightner
Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...
How to avoid mobile phone apps from leaking your personal data
Wednesday, November 18, 2020 by Brittany Hainzinger
Most people have dozens of mobile phone apps installed on their phone, tablet, or even their smartwatch. In fact, the average person has about 60 to 90 mobile phone apps on their phone. Out of all those apps, many of them could be leaking your personal data. How can you protect yourself? One of the primary ways is by installing a VPN, but there are other ways, too. Here...
CircleCI announced the findings of 2020 State of Software Delivery
Wednesday, November 11, 2020 by Brittany Hainzinger
CircleCI announced the findings of a new report, 2020 State of Software Delivery: Data-Backed Benchmarks for Engineering Teams.
“As the world’s largest standalone CI provider, we have a unique opportunity to investigate what software delivery looks like quantitatively: across tens of thousands of teams, commit by commit. So, we looked to data from 11 mill...
Modern cross browser testing helps engineers test faster
Thursday, October 1, 2020 by Brittany Hainzinger
Applitools announced an industry report empirically proving that modern cross browser testing powered by Visual AI helps engineers test 18.2x faster across the full test cycle including writing, running, analyzing, reporting, and maintaining tests.
Data for the report was sourced from 203 engineers across 75 countries who spent 3,112 hours completing the Ultrafast Cr...
Sendbird opens self-service portal for Sendbird calls APIs
Tuesday, September 29, 2020 by Brittany Hainzinger
Sendbird has opened a self-service portal for Sendbird Calls APIs. The new option makes it fast and easy for organizations to bring the power of voice and video to their apps. The company has also added several new features to the APIs, including call event webhooks and on-device recording. Additionally, Sendbird’s voice and video technology has been integrated in...
Agora Inc hosts RTE2020
Monday, September 21, 2020 by Brittany Hainzinger
Agora, Inc. will host its premier virtual conference RTE2020 on October 13-14, 2020. RTE2020 will remotely bring together leading global voices to discuss innovations in voice, video and streaming, at an unprecedented time when RTE is being adopted globally.
Agora is partnering with its very own customer, virtual event platform Run The World, to produce an immer...
Brands and anti-racism movements
Monday, September 14, 2020 by Jenna Jackson
The death of George Floyd, a black Houstonian, has triggered waves of protests across the nation. A situation that has catapulted anti-racial demonstrations to the forefront of public issues. Hopefully, it can cause the critical change that we know is long overdue.
While 2020 will go down in history as the year of the global pandemic, the scale and sheer force of these...
62 percent of IT practitioners work 10 hours more a week since COVID19
Monday, September 14, 2020 by Brittany Hainzinger
PagerDuty, Inc. released a new worldwide study highlighting that more than 80% of organizations have experienced a significant increase in pressure on digital services since the start of the COVID-19 pandemic. These same companies cited a 47% increase in the number of daily incidents, resulting in 62% of IT and DevOps practitioners spending more than 10 extra hours...
Infragistics adds new features to its angular data grid
Wednesday, September 9, 2020 by Brittany Hainzinger
Infragistics has announced Ignite UI for Angular v 10.1.0, which includes new features and enhancements to its Angular data grid, new theming capabilities and a set of new Material-inspired industry icons to improve productivity for developers creating applications in the Angular framework.
Ignite UI for Angular v 10.1.0 was released just one month after Google relea...
Outbrain highlights shift in trust between social media and consumers
Wednesday, September 2, 2020 by Brittany Hainzinger
Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments.
Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...
Your tech job just laid you off. Now what
Wednesday, June 10, 2020 by Matt Martin
Between March 11th and May 31st more than 600 startups have let nearly 60,000 employees go, according to Layoffs.fyi. If you’re among those, my sincere condolences. This guide should help you avoid some common pitfalls and help you get back on your feet as quickly as possible.
If you’re still employed, now is a good time to get a game-plan together for wh...
Brainly appoints new Chief Product Officer
Tuesday, January 28, 2020 by Brittany Hainzinger
Brainly recently appointed Rajesh Bysani as its new Chief Product Officer (CPO).
While Brainly has succeeded at establishing itself as one of the United States’ leading digital education resources, last school year the platform achieved a major landmark in its global growth: it now reaches 15 million monthly users in the U.S., which means that 20% or one-fifth ...
The Senate Resolution to fix app ratings
Monday, December 2, 2019 by Richard Harris
A resolution was introduced by Senator Mike Johnson to recognize the need for an independent app rating review board and for user-friendly parental controls. This is endorsed by the National Center on Sexual Exploitation, a non-partisan nonprofit in Washington D.C.
“Greater transparency and accountability in-app ratings is vital in the modern digital...
SIIA CODiE Awards 2020 nominations are now open
Thursday, November 7, 2019 by Richard Harris
SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17.
New categories in 2020
Each year SIIA stakeholders, inc...
New app for marathon runners
Friday, November 1, 2019 by Richard Harris
New York Road Runners in collaboration with its title sponsor, Tata Consultancy Services (TCS), launched the official race app for this year’s TCS New York City Marathon. With its extensive enhancements, the award-winning app creates a best-in-class experience for runners and spectators at the world’s most technologically advanced marathon, occurring on Nove...
The accuracy of AI necessary to solve problems
Tuesday, October 22, 2019 by Richard Harris
We recently had a conversation with Aaron Edell, Director of Applied AI at Veritone who says data scientists are going about building AI/ML solutions wrong when they try to achieve 100% accuracy. They can spend hours building, testing, and rebuilding until the solution is 100 percent accurate until deploying. When data scientists spend this extra time perfecti...
Facebook remains the top media source for app installs
Monday, September 30, 2019 by Richard Harris
AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years.
Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
Instagram using AI to stop bullies
Friday, July 12, 2019 by Brittany Hainzinger
Social media is used by almost everyone. Some people post endless pictures of pets and food, while others try to minimize the noise and only share life-moments that matter. There are many uses, but also many misuses. And it seems social media platforms have become of a bit of a playground for cyberbullying too, but there are some platforms like Instagram that are t...
Video and social platform, MashApp now available
Thursday, July 11, 2019 by Brittany Hainzinger
MashApp announced it is now available for iOS and Android mobile devices. MashApp is a new way for users to socialize, in private groups, via creative and interactive video punchlines. Users move away from the passive consumption associated with traditional social media and step into a creative world of conscious video interactions.
Existing social media platforms ta...
UK parliamentary report says Facebook should be regulated
Monday, February 18, 2019 by Christian Hargrave
Facebook and its executives have been labeled "digital gangsters" in a UK parliamentary report that calls for the company to be regulated, after an 18-month long investigation. The 180-page document says that Facebook willfully broke data privacy and competition laws.
A summary of the UK parliamentary report finds
Compulsory Code of Ethics for te...
Old school banner ads outperforming video
Monday, February 4, 2019 by Richard Harris
Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...
Women Corporate Directors heading to Silicon Valley in May
Wednesday, January 30, 2019 by Richard Harris
Eight months after California passed a law mandating a minimum number of women directors for boards of public companies based in the state, WomenCorporateDirectors (WCD) is holding its annual WCD Global Institute – “Harnessing the Transformative Power of Technology” – in Silicon Valley. The first time the Institute will be held on the West Coast,...