Brainly appoints new Chief Product Officer
Tuesday, January 28, 2020 by Brittany Hainzinger
Brainly recently appointed Rajesh Bysani as its new Chief Product Officer (CPO).
While Brainly has succeeded at establishing itself as one of the United States’ leading digital education resources, last school year the platform achieved a major landmark in its global growth: it now reaches 15 million monthly users in the U.S., which means that 20% or one-fifth ...
The Senate Resolution to fix app ratings
Monday, December 2, 2019 by Richard Harris
A resolution was introduced by Senator Mike Johnson to recognize the need for an independent app rating review board and for user-friendly parental controls. This is endorsed by the National Center on Sexual Exploitation, a non-partisan nonprofit in Washington D.C.
“Greater transparency and accountability in-app ratings is vital in the modern digital...
SIIA CODiE Awards 2020 nominations are now open
Thursday, November 7, 2019 by Richard Harris
SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17.
New categories in 2020
Each year SIIA stakeholders, inc...
New app for marathon runners
Friday, November 1, 2019 by Richard Harris
New York Road Runners in collaboration with its title sponsor, Tata Consultancy Services (TCS), launched the official race app for this year’s TCS New York City Marathon. With its extensive enhancements, the award-winning app creates a best-in-class experience for runners and spectators at the world’s most technologically advanced marathon, occurring on Nove...
The accuracy of AI necessary to solve problems
Tuesday, October 22, 2019 by Richard Harris
We recently had a conversation with Aaron Edell, Director of Applied AI at Veritone who says data scientists are going about building AI/ML solutions wrong when they try to achieve 100% accuracy. They can spend hours building, testing, and rebuilding until the solution is 100 percent accurate until deploying. When data scientists spend this extra time perfecti...
Facebook remains the top media source for app installs
Monday, September 30, 2019 by Richard Harris
AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years.
Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
Instagram using AI to stop bullies
Friday, July 12, 2019 by Brittany Hainzinger
Social media is used by almost everyone. Some people post endless pictures of pets and food, while others try to minimize the noise and only share life-moments that matter. There are many uses, but also many misuses. And it seems social media platforms have become of a bit of a playground for cyberbullying too, but there are some platforms like Instagram that are t...
Video and social platform, MashApp now available
Thursday, July 11, 2019 by Brittany Hainzinger
MashApp announced it is now available for iOS and Android mobile devices. MashApp is a new way for users to socialize, in private groups, via creative and interactive video punchlines. Users move away from the passive consumption associated with traditional social media and step into a creative world of conscious video interactions.
Existing social media platforms ta...
UK parliamentary report says Facebook should be regulated
Monday, February 18, 2019 by Christian Hargrave
Facebook and its executives have been labeled "digital gangsters" in a UK parliamentary report that calls for the company to be regulated, after an 18-month long investigation. The 180-page document says that Facebook willfully broke data privacy and competition laws.
A summary of the UK parliamentary report finds
Compulsory Code of Ethics for te...
Old school banner ads outperforming video
Monday, February 4, 2019 by Richard Harris
Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...
Women Corporate Directors heading to Silicon Valley in May
Wednesday, January 30, 2019 by Richard Harris
Eight months after California passed a law mandating a minimum number of women directors for boards of public companies based in the state, WomenCorporateDirectors (WCD) is holding its annual WCD Global Institute – “Harnessing the Transformative Power of Technology” – in Silicon Valley. The first time the Institute will be held on the West Coast,...
4 predictions for hyperconverged infrastructures in 2019
Tuesday, January 22, 2019 by Richard Harris
Enterprise Storage in 2019 will no doubt continue to evolve as the demand for storage space continues to grow. Almost everyone agrees that hybrid cloud is going to improve, we will see more automated and intelligent storage, and containerization and server-less solutions will abound.
But as reported by Forbes, we humans produce 2.5 quintillion bytes of data every day...
Augmented reality app creation made simple with PlugXR
Thursday, January 10, 2019 by Richard Harris
PlugXR, Inc., an Augmented Reality / Virtual Reality/Mixed Reality Silicon Valley startup based in San Jose, California (USA), has announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the Fastest and First-of-its-kind AR App Creator for Android/iOS mobiles to develop powerful AR apps in Minutes.
"We expect to expand the XR market starting with AR...
Transforming industries with photoenabled apps
Monday, December 24, 2018 by Jindou Lee
They say a picture’s worth a thousand words, which is probably why there are thousands of mobile apps designed to help users capture, send and discover images of what’s important to them. Ever since the first smartphone slid off the assembly line, photos have been an essential feature of mobile marketing and social media. But while consumer-facing tools have...
Get your hyperlocal news fix with the Patch
Wednesday, November 21, 2018 by Richard Harris
Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.
“Everyone has a different idea of ...
Zero latency apps gets closer to reality thanks to Redis Labs
Tuesday, November 20, 2018 by Richard Harris
Complex technologies like a self-driving car take in huge amounts of data from its environment, processing it and make appropriate decisions on how to respond within a few milliseconds. This is the kind of zero latency future Redis Labs is enabling, and they announced at Redis Day London, the latest release of Redis Enterprise with two key functionalities: Red...
The differences between web apps and native apps
Thursday, October 18, 2018 by Richard Harris
Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough?
By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...
Preventing bad app reviews according to Poq
Tuesday, October 16, 2018 by Richard Harris
Poq has released information to developers to help them understand the impacts of negative app reviews, and how to handle them, through a new white paper titled "The Ultimate Guide to Preventing Bad App Reviews". While it's aimed more towards retail-based apps, there is insightful information any developer can use inside the paper.
Poq points ...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Mobile app success rate in question
Wednesday, October 3, 2018 by Christian Hargrave
Nearly 90% of app developers and marketers (88%) say their app has made money and is a financial success, according to a new survey from The Manifest, a business news and how-to site. Meanwhile, only 10% of businesses say their app has not been a financial success, and 2% do not know if their app has made a profit. Experts, however, doubt the validity of this high succe...
Free mobile maps and traffic tiles for developers from new TomTom SDK
Thursday, September 6, 2018 by Richard Harris
When Google Maps increased the prices developers have to pay for the privlage of using them, many a developer went scurrying to find alternatives because even though there is a bit of "credit" they apply to your account, charges climb very quickly.
But at TechCrunch Disrupt SF, TomTom has announced that it will offer free maps and traffic tiles on its ...
Mobile game spending is dominated by women says Liftoff
Wednesday, August 22, 2018 by Christian Hargrave
Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...
AI social network Hibe launches using Oracle Cloud
Friday, August 17, 2018 by Richard Harris
Oracle announced Virtual Artifacts has launched its mobile application network, Hibe, with Oracle Cloud. The company has developed Hibe as a new social network for mobile applications that lets consumers communicate with each other from their social platform of choice. To prepare for rapid growth, Virtual Artifacts invested in Oracle Cloud, including Oracle Autonomous D...
Mobile publisher Gismart teams up with Appodeal
Friday, August 17, 2018 by Christian Hargrave
Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...
Tunity launches SDK to let developers build TV audio streaming apps
Tuesday, August 7, 2018 by Richard Harris
Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...
Swace wants to save social media engagement
Tuesday, August 7, 2018 by Christian Hargrave
Social media services platforms are seeing a massive boom in audience growth, but users still don’t like how these platforms use their data to make money. Brand engagement on social networks has steadily decreased, despite greater investments to gain user attention. A new solution is here to disrupt the status quo of social media brand engagement in a completely n...
A guide to ad retargeting responsibly
Tuesday, August 7, 2018 by Richard Harris
Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital.
How does ad retargeting work?
There are actually a few ...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Acumos AI Challenge sponsors to give out $100k in prizes
Thursday, July 26, 2018 by Richard Harris
AT&T and Tech Mahindra have announced that they will be sponsoring the Acumos AI Challenge, an open source developer competition that seeks innovative artificial intelligence (AI) solutions.
Working with The Linux Foundation, the companies encourage students, developers and data scientists to submit their ground-breaking AI solutions for the chance to win prize m...
Data Transfer Project wants to make switching platforms easy
Tuesday, July 24, 2018 by Christian Hargrave
The Data Transfer Project was formed in 2017 and was initially designed to create a data transfer protocol that would make data more portable across the web. Recently the organization has released a new white paper named, Data Transfer Project Overview and Fundamentals, on how readers can build a platform that lets individuals port data between app services. The open so...
Mobile app design tips for all generations
Thursday, July 12, 2018 by Janani Vasudev
The way we use technology to communicate varies drastically based on age, perhaps most conspicuously within family circles. Communication between a brother and sister, or another generational peer, is typically a much more fluid experience than with a parent, grandparent or distant relative. While younger generations have commonly adopted social media platforms to stay ...
Questioning the future of privacy and the safety of personal identity
Thursday, June 28, 2018 by Richard Harris
While consumers and businesses expand their use of social media and electronic services to record levels, many of America’s most knowledgeable security professionals don’t believe that individuals will be able to protect their privacy and online identity, even with precautionary measures and new regulations such as GDPR.
These findings and more are outlin...
AIpowered fitness app helps users perfect their squats
Tuesday, June 26, 2018 by Richard Harris
A new fitness app has launched which uses AI-powered motion tracking technology, without the need for additional hardware, to transform your iPhone into a virtual personal trainer who offers real-time feedback and helps you achieve the perfect squat. Free to download, the Perfect Squat Challenge app has been developed by digital therapy company Kaia Health in conjunctio...
What American companies can learn from Europe's new GDPR laws
Wednesday, June 13, 2018 by Christian Hargrave
People around the world have recently started to receive tons of emails from companies updating their privacy policies. Naturally, many ask, why this is happening, and the ones with a deeper understanding of the process mutter a four-letter combination - GDPR. While an astounding part of the US Senate appears to be confused about the concept of Net Neutrality, Europe&rs...