Header bidding questions answered by AdColony
Wednesday, August 18, 2021 by Richard Harris
In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding.
Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...
2021 smartphone sales might surprise you in Europe
Wednesday, August 11, 2021 by Brittany Hainzinger
The stranglehold of smartphone giants Apple and Samsung on the European market seems to finally be loosening as other competitors gain a larger piece of the smartphone pie in Europe.
2021 smartphone sales might surprise you
According to data presented by TradingPlatforms.com, as of Q2 2021, Xiami now has a 24% share of European smartphone sales compared to just 4%...
Smartphone sales globally hit $522B in 2018
Tuesday, February 26, 2019 by Richard Harris
Global smartphone sales remained strong in 2018 as the premium trend continues to fuel growth. In figures this equates to an increase of five percent ($522 billion). However, the demand for smartphones in 2018 declined by three percent to 1.44 billion units sold worldwide versus 2017. Smartphones represent the majority of the total spend on the global TCG market last ye...
A developer's guide to catch the next big smartphone wave
Wednesday, May 2, 2018 by Magnus Jern
The recent news from Gartner on the first ever global decline in smartphone sales was a question of when, not if, the sizzling market for smartphones would finally cool down. In fact, the 5.6 percent decline in end user sales during Q4 2017, compared to Q4 2016, is probably best understood as a healthy sign of a successfully mature market. It’s not unlike previous eras ...
Worldwide smartphone demand in 2017 totaled 1.46 billion units
Tuesday, January 30, 2018 by Richard Harris
The North America smartphone market saw demand jump six percent year-on-year in 4Q17, its strongest growth in over two years. Sales value increased by four percent to US $28.5 billion. As a result, sales in 2017 rose two percent compared to 2016, totaling 201.3 million units. This recent upturn is not expected to last, though; GfK forecasts demand in North America to be...
Becoming a citizen developer
Thursday, April 6, 2017 by Richard Harris
Editors note: Guest submission by Oren Ariel, CTO and Cofounder, CaprizaThe latest numbers show that the Personal Computer market shrank another 6% in 2016, the third consecutive year of slowing sales. Smartphone sales continued to grow, and internet traffic from mobile devices actually exceeded traffic from PCs for the first time in October of 2016. Mobile is the new e...
Flurry's Insights on the "7 year itch" and What it Means to Developers
Wednesday, April 20, 2016 by Richard Harris
Chris Klotzbach, Director Flurry from Yahoo, reached out to us to talk about the affect of “seven year itch” on the mobile industry, focusing on how Flurry has seen mobile growth plateau over the last 7 years.ADM: At your Mobile Developer Conference in February, Flurry shared that mobile growth is plateauing. Can you elaborate on that more?Klotzbach: In 2015, overall ap...
Samsung Galaxy S6 Helps Android Reclaim US Market Share
Wednesday, July 1, 2015 by Richard Harris
Samsung’s first month of Galaxy S6 sales has helped Android reclaim market share in the US, where it has increased by 2.8 percentage points to 64.9% for the three months ending in May 2015, according to the latest smartphone sales data from Kantar Worldpanel ComTech. That improvement has not been matched in Europe’s “big five” mobile markets (Great Britain, Germany...
iOS Takes Down Android as Q4 Numbers Show iPhone 6 Best selling Phone in US
Saturday, February 14, 2015 by Richard Harris
Kantar Worldpanel ComTech has released its latest smartphone sales data for the fourth quarter of 2014, showing that Apple’s share of sales grew across the US, Europe and China during the holiday period.The data shows that in the US, Apple iOS overtook Android for the first time Q4 2012, but not by much (0.1% margin). Throughout the holiday quarter, the iPhone 6 was the...
One in Five Smartphones Sold in Q2 2014 Running Forked Android OS
Thursday, August 21, 2014 by Stuart Parkerson
A recent ABI Research reports shows that forked Android (or AOSP) smartphones now represent 20% of the smartphone market. Certified (or OHA) Android still leads the market with 65% share and Android AOSP/OHA combined shipped 278 million smartphones, an 86% total share, in 2Q 2014.ABI Research says that AOSP’s growth is being driven by the development of Chinese and Indi...
StartApp Provides 2014 Predictions on Mobile Industry Trends as They Relate to App Developers
Wednesday, January 8, 2014 by Stuart Parkerson
This is the time of year app development industry insiders put on their prognosticator hats and give their opinions on what app developers can expect for the upcoming year. Cassidy Smith, Social Networks Manager at StartApp, recently posted the company’s insight into 2014.Following is an excerpt of her predictions.In the year 2013, we saw several mobile markets mat...
iphone 5 sales knock Android sales into #2 spot
Wednesday, November 28, 2012 by Richard Harris
[The latest smartphone sales data from Kantar Worldpanel ComTech shows that strong uptake of the iPhone 5 over the past 12 weeks has boosted iOS back to the number one spot in the US. ]The latest smartphone sales data from Kantar Worldpanel ComTech shows that strong uptake of the iPhone 5 over the past 12 weeks* has boosted iOS back to the number one spot in the US. It ...
