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MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud
Thursday, August 11, 2016 by Richard Harris
MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...
MobFox Releases New Ad SDK in Multiple Sizes for App Publishers
Tuesday, May 24, 2016 by Stuart Parkerson
MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...
Two Case Studies On How Programmatic Ad Mediation Maximize Revenues
Friday, February 26, 2016 by Stuart Parkerson
Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...
Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution
Friday, January 8, 2016 by Richard Harris
Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...
Airpush Integrates its Programmatic Ad Offering with Inneractive’s Private RTB Marketplace
Friday, September 26, 2014 by Richard Harris
Inneractive and Airpush are forming a new collaboration designed to increase programmatic demand of Airpush’s Android interstitial and video inventory by leveraging a Private RTB Marketplace facilitated by Inneractive’s Ad Exchange.By integrating Airpush’s programmatic offering, AirX, with Inneractive’s exchange technology, the company will make its interstiti...
Flurry Releases New Video Enabled Ad SDK for App Monetization
Tuesday, May 13, 2014 by Stuart Parkerson
Flurry has released a new SDK that helps app publishers create the next generation of video-enabled ads. The new SDK allows developers and publishers to monetize their inventory through the Flurry RTB Marketplace by using the most advanced video standard, VAST (iAB’s Digital Video Ad Serving Template). By accessing video demand from both the Flurry Marketplace and ...
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