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Sending the Baby on the Right Path: Quality Assurance as it Relates to Localization of Apps
Friday, August 22, 2014 by Tobias Scherf
Let's just admit it: at first glance, "quality assurance" doesn’t have a particularly sexy ring. It might even sound dry and tedious and repetitive. But in the localization world, we think QA is anything but dry and tedious. Sure, it might be a wee bit repetitive, but this is the stage when the localized app finally comes to life for us. After all the time spent on...
Creating a Rich Second Screen Experience
Saturday, July 19, 2014 by Sean Bowen
We've reached the point with “second screen” viewing where the term itself may even be outdated. Most U.S. consumers today use a mobile device while simultaneously watching television – only 12 percent of tablet users and 14 percent of smartphone users are the exception, according to Nielsen. Is it time to just accept that there's no longer anything "secondar...
How To Use Twitter For Mobile App Marketing
Monday, March 10, 2014 by Artyom Dogtiev
By March, 2013, with 200 million users tweeting 58 million
tweets on average daily, Twitter is certainly its’ own universe. As “the”
social media website that encompasses countless topics and interests, certainly
Twitter can be considered a viable market for lots of products and services.
Daily you can find people happily tweeting about the iPhone 5S they ...
Developers Get New Analytics for Twitter Card App Promotion
Monday, January 27, 2014 by Stuart Parkerson
Twitter is rolling out new analytics for Twitter Cards to help publishers and developers understand how their Cards are performing.Twitter Cards provide the ability to make tweets more engaging with pictures, videos, content previews, deep links into apps, and other rich media experiences. Now developers can gain insight into how their content is performing on...
