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Developer news items we found relating to postbacks
DeviceID reset fraud is now top ad fraud method
Wednesday, September 27, 2017 by Richard Harris
AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi...
Medialets Launches Servo Total Attribution Attribution and Monetization Platform
Wednesday, August 20, 2014 by Richard Harris
Medialets’ Servo Total Attribution has received several updates to provide developers, publishers and advertisers a look into the value of every mobile impression in their campaigns, connecting view-throughs, click-throughs, and other media events directly to each slice of downstream conversion activity across any mobile app, mobile browser, and back again, on every mod...
Track App Events with New Apsalar Self Service Postback Tool
Thursday, May 1, 2014 by Richard Harris
Apsalar has launched a self-service tool for creating and managing postbacks, providing the ability to send notifications to any recipient when a user completes an install, revenue event, or any other custom event tracked with Apsalar. With the new tool, developers can make changes on the fly to update postbacks at any time and the changes will take effect immediately.C...