openrtb

openrtb news search results

Developer news items we found relating to openrtb

5 results

Mobile app direct selling advertisements is finally opening up

Monday, February 1, 2021 by Todd Wooten

Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...

Mobile gaming and header bidding

Wednesday, July 11, 2018 by David Pokress

When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks. This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...

A guide to monetizing apps using mobile native advertising

Thursday, August 17, 2017 by Ashwin Shekhar

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...

Two Case Studies On How Programmatic Ad Mediation Maximize Revenues

Friday, February 26, 2016 by Stuart Parkerson

Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...

Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising

Monday, January 25, 2016 by Stuart Parkerson

Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...