Playground gaming integrated into Le Monde daily newspaper
Tuesday, March 26, 2024 by Freeman Lightner
kr3m is broadening its global outreach with the launch of a new, exciting project. The company's online gaming platform, "Playground," has been integrated into the digital services offered by Le Monde, the premier daily newspaper in France. This partnership represents kr3m's inaugural foray into markets beyond German-speaking countries, signaling the b...
Apps selling data can monetize in safer ways
Wednesday, October 28, 2020 by Scott Walsh
Your data is everywhere. You give it away, knowing and unknowingly, all of the time. The most ubiquitous and nefarious, of these applications that harvest data are often with you all the time; they live on your smartphone. The wide availability of insights on consumer behaviors has given rise to a robust data economy that now subsidizes costs so people can have apps and...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
Subscribing to publications with carrier billing made possible
Tuesday, January 22, 2019 by Richard Harris
The mobile technology company Fortumo has launched PayRead which lets digital publishers identify and charge users through their SIM card, the most widely available digital identity globally.
PayRead is integrated with 350 mobile operators whose users can access digital publications through their mobile account identity. Should the reader wish to pay for digital cont...
Millennial targeted news app SQUID hits 1M downloads
Thursday, May 31, 2018 by Richard Harris
SQUID App - the first news app built for millennials, was developed by Njuice AB, a media company based in Stockholm, Sweden, has just crossed 1,000,000 downloads and the company is growing its user-base by double-digit numbers every month.The goal of the app is to make relevant news readily available, offering a wide range of topics that let users select and create the...
3 secrets of success for news apps
Tuesday, November 15, 2016 by Todd Miller
The rise of news app Jinri Toutiao (Today’s Headlines) has been big news in the Chinese internet sector. Following on that success, Phoenix News, Tencent, and other traditional portal websites have all made great efforts to develop personalized news aggregator apps. The same thing is happening globally, with distinct trends emerging in different global markets...
Here's Why an HTML5 Document Viewer Might Solve Your Webdev Problems
Thursday, October 23, 2014 by Ned Averill-Snell
The webdev folks I talk to are pretty sharp. So when most of them tell me that they don’t know what a document viewer is, or what it’s for, I believe them.There are a lot of document viewers on the market, with varying feature sets and different deployment models: enterprise server-based, client-based, cloud service. Some vendors deliver document viewing through all thr...
Native Advertising On Mobile Is Growing
Monday, March 24, 2014 by Richard Harris
According to eMarketer, increased use of mobile devices to access social media, content portals, news properties, video-sharing sites and streaming services are driving an increase in native advertising formats. In a new report, “Native Advertising: Difficult to Define, but Definitely Growing,” it is estimated native ad spending on social media alone woul...
Adobe Launches New Cloud Based Mobile App Marketing Services
Friday, November 8, 2013 by Stuart Parkerson
Adobe continues to expand its app developer support services with its introduction of Adobe Mobile services for Adobe Marketing Cloud.
Among the cloud based services offered through the program are app analytics, app experience targeting based on GPS location, and audience testing. The services are integrated with the recently introduced Adobe Analytics and Adobe ...
App Marketing 101 Crush the Competition and Rule the App Store
Wednesday, October 2, 2013 by Matt Palmer
When you’re wrapped up withwriting code or testing your appone last time, thinking about marketingit might be the last thing inyour mind. After all, building anapp is a big accomplishment.But it is just step one on yourpath to achieving your goals.Whether you’re building an appbusiness or just want more peopleto buy your game, there are manypowerful marketing tactics yo...
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