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The-best-app-marketing-channels-that-actually-help

The best app marketing channels that actually help


Thursday, January 29, 2015 by

At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”  As a guy who has been a part of an app marketing agency for the last 5 years...


NativeX-Releases-Lightning-Play-Video-Mobile-Ad-Monetization-Format

NativeX Releases Lightning Play Video Mobile Ad Monetization Format


Tuesday, September 16, 2014 by

NativeX has announced the launch of Lightning Play Video, a video ad format that combines mobile video ad technology with NativeX’s selection of native advertising formats which includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play uses proprietary technology to instantly play video ads without interr...


App-Annie-Announces-Two-New-App-Analytic-Services

App Annie Announces Two New App Analytic Services


Thursday, May 8, 2014 by

App Annie has released its new advertising analytics platform and dashboard out of beta. The platform provides connections to more than 20 mobile advertising platforms including iAd, AdMob, Tapjoy, MdotM, TapIt, Chartboost, AdColony, InMobi, RevMob, AppLovin, Everyplay GameAds, LifeStreet Media, AppLift, Appia, Taptica, Millennial Media, LeadBolt and NativeX.&...


The-Importance-of-IAP-and-How-Minigames-Fit-in-to-Help-Developers-Maximize-App-Monetization

The Importance of IAP and How Minigames Fit in to Help Developers Maximize App Monetization


Friday, February 14, 2014 by

It is an exciting time in the world of mobile with record device sales and high-profile developer successes, including Supercell’s 51% exit and King’s upcoming IPO. But, despite the glitter of the industry’s overall metrics, it is important to be aware of the underlying shifts that are occurring. As a developer, these tectonic changes will impact what you need to do to ...