Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
5G will accelerate inapp advertising
Wednesday, April 18, 2018 by Yair Green
The adoption of 5G will have far-reaching consequences, propelling autonomous vehicles, infrastructure, advertising, and IoT into the next generation of connectivity. Its impact will be most evident in the network’s speed, with download rates of up to 10 gigabytes per second, and in the proliferation of IoT devices, of which Gartner projects there will be 20.8 billion b...
What the end of Net Neutrality does to app developers
Friday, December 15, 2017 by Gil Regev
With a 3 - 2 vote splitting neatly along political party lines, as expected, the Federal Communications Commission (FCC) yesterday struck down the controversial net neutrality regulations enacted just two years ago by the previous administration. It’s the happy outcome mobile operators and cable companies were hoping for, since it now frees them to completely control th...
A guide to monetizing apps using mobile native advertising
Thursday, August 17, 2017 by Ashwin Shekhar
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...
Mobile rewarded ads help increase IAP spends shows study
Tuesday, August 1, 2017 by Richard Harris
Rewarded videos inside games and apps can be a double edge sword. Give "something" to a user for watching a video is a gamble because it's hard to decipher how users will react. It's an obvious thought to wonder if rewarded ads take revenue away from In-App Purchases (IAPs). But new data out today from Tapjoy shows that rewarded ads actually help increase IAP ...
Monetizing apps without alienating users: A chat with Receptiv
Wednesday, May 3, 2017 by Richard Harris
We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
Discussion: How Can App Developers Earn Revenue With Low Download Numbers
Monday, January 19, 2015 by Richard Harris
One of the biggest challenges facing indie developers in today’s mobile economy is being able to get a revenue stream from a small amount of free downloads. Discoverability is a big issue but many indie developers do not have budgets to help with marketing or general discovery issues other than stock ASO options such as keywords, review sites, and the like. An exam...
Report Shows Mobile Developers Are Still Struggling Monetizing Apps
Wednesday, July 23, 2014 by Richard Harris
Vision Mobile’s 7th Developer Economics surveyed more than 10,000 developers on the app economy, tracking developer experiences across platforms, revenues, apps, tools, APIs, segments and regions.Highlights from the report Include:Platform Wars- On a global level the platform wars are ending with iOS claiming the majority of the high-end device market and Andr...
Amazon Introduces App Developer Case Studies Program
Saturday, March 1, 2014 by Stuart Parkerson
Amazon is launching a new blog series centered on developer case studies. The new page showcases how developers are utilizing Amazon services, from building and engaging users to promoting and monetizing apps. Amazon plan to make these case studies a regular series.Outlined here are a couple of sample case studiesIn-App Purchasing (IAP)My Singing Monsters: Bry...
Amazon Provides App Developers New Monetization Opportunities with Changes to Amazon Device Messaging (ADM)
Wednesday, January 8, 2014 by Richard Harris
At its simplest, the current app markets concept provides a platform for developers to write applications and market them directly to consumers. In reality, monetizing apps in a cluttered marketplace has become increasingly difficult. So the owners of app markets (Google, Apple, Amazon, etc.) who do the best job of greasing the wheels for developers will ultimately garn...
Alternative Ways Of Monetizing Mobile Apps
Saturday, September 7, 2013 by Marjorie Natal
Thanks to mobile technology, people have access to everything at the click of a buttonor a tap on the screen. Google search statistics reveal that 20% of telecom, 30% of restaurant, and 25% of movie searches are performed on mobile. Clearly, right now is a good time for businesses to think about monetizing mobile apps. Mobile owners are always on the lookout for creativ...
