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Developer news items we found relating to mobpartner
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May 2015 Issue of App Developer Magazine Digs Deep Into IoT, Continuous Delivery, and More
Friday, May 8, 2015 by Richard Harris
Want to get your head around IoT? The May issue of App Developer Magazine focuses on helping app developers do just that, with cover article about how IoT is going to effect business developers. Of course, the issue doesn’t just focus on IoT, including a heavy dose of enterprise development news, monetization strategies, marketing techniques, localization, continuo...
New Study by MobPartner Shows App Publishers With Brand Awareness Are More Successful With Consumer App Downloads
Tuesday, November 18, 2014 by Richard Harris
A new study by mobile research firm On Device on behalf of mobile marketing company MobPartner has shown that mobile travel app users tend to resist spam and irrelevant which can cause them fail to engage with mobile travel ads.On Device spoke research 1,000 mobile users in August about how they engaged in travel research and planning, both on mobile and laptop, and wha...
MobPartner Releases New Native Mobile Advertising Search Unit
Friday, June 20, 2014 by Richard Harris
MobPartner has released MobSearch, a new native mobile advertising unit helping developers monetize their apps when users are performing in-app searches.MobSearch delivers contextually relevant app suggestions displayed below an app’s search field in real time as the user inputs their query. It uses a predictive text algorithm to serve an ad based on a combination ...
MobPartner's New MobRetail Tracking Platform Utilizes Beacon Technology to Measure App Engagement
Thursday, April 24, 2014 by Richard Harris
MobPartner has released its new MobRetail Tracking Platform which uses beacon technology which provides the ability to measure how the use of mobile influences in-store traffic and sales. In-store beacon technologies enable retailers to create micro-locational marketing and promotional campaigns, even down to specific parts of a store such as an aisle.The MobR...
Weekly Roundup: 1b Apps on Metaps, Apple Arrives in Brazil, HP Access Catalog, Glass Etiquette, Amazon Coins, And Mobile Privacy
Saturday, February 22, 2014 by Richard Harris
Mobile App Privacy Policy: Do You Have One?What’s wrong with collecting personal information? In short – nothing. Commerce has always been about a mutually beneficial exchange; providing products and services in return for cash or an equivalent value exchange. New business models such as free-2-play or ad-funded content have accelerated the growth of the data-fuell...
App Developers See More Diversification in App Monetization Options with New MobPartner Platform
Tuesday, February 18, 2014 by Richard Harris
It doesn’t look like the freemium app monetization movement is showing any sign of slowing down and companies that provide developers and publishers with advertising and monetization products continue to react to this market reality with new offerings.And another product has entered the fray: MobWidget by MobPartner, a mobile affiliate platform company headqua...
