Make better apps to get enterprise users engaged
Wednesday, August 30, 2017 by Natalie Lambert
Think about all the big (and little) moments that can make or break your business. Like when managers are prioritizing their spending for the coming year. Or when sales reps are pitching to your biggest client. These moments of engagement are the vital times when employees need instant access to insights that will help them make smarter decisions and perform at the top ...
This native SDK helps you boost your mobile audience
Saturday, July 22, 2017 by Richard Harris
Spot.IM, a technology startup that builds global communities around the web, has announced the launch of its native Software Development Kit (SDK), enabling publishers of all sizes to significantly boost audience engagement, drive traffic, and earn meaningful revenue across mobile apps. By making Spot.IM's community solutions available to the public in a native SDK, iOS...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Christian Hargrave
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
PacketZoom speeds up Photofy app by nearly 2x
Friday, June 9, 2017 by Richard Harris
Performance is a crucial contributor to a dependable mobile app user experience. While stunning visuals attract customers by making a great first impression, a long-lasting relationship depends on the quality of each encounter, which is heavily influenced by how an app performs. According to Compuware research, most consumers expect mobile apps to launch within two seco...
How app developers are failing in user engagement
Thursday, May 18, 2017 by Paul Brody
Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...
Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame
Friday, March 11, 2016 by Jeff Kim
It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet...
20 Hot Takes on Mobile Engagement From 2015
Thursday, January 14, 2016 by Richard Harris
If you want to know the top 20 data points from 2015 impacting mobile usage, retention and marketing you’re in luck.Hot off the press is Localytics 2016 App Marketing Guide which provides a comprehensive overview of the mobile trends & takeaways you need to know to help you plan out your 2016 mobile user engagement strategy. The data in the report provides insi...
Mobile Engagement Metrics: Sure You Have App Analytics, But Do You Know How to Use Them
Tuesday, September 2, 2014 by Richard Harris
Whether your business is driven by in-app advertising, purchases, paid subscriptions or some other model, driving your revenue is fundamentally dependent on analytics and metrics. And its not good enough just having metrics available, but identifying which are the most important to your specific situation. Analytics are great, but “analytics” is a misleading term. ...
Maybe Mobile Developers Need Coffee Apps as 70 percent of Brits Check Their Phone Before Getting Out of Bed
Tuesday, September 2, 2014 by Stuart Parkerson
A recent survey reveals that connected devices have become such an integral part of UK consumers’ lives that over two-thirds (70%) frequently check their smartphones upon waking. The insight is a result by a recent study by Toluna, who commissioned the study to discover which devices are used to access the web, and the differences in how they are used.The survey questio...
Urban Airship’s Push Messaging Platform Rolls Out New Functionality for Mobile User Engagement
Saturday, August 30, 2014 by Richard Harris
Urban Airship has announced enhancements to its push messaging platform including cross-platform support for widgets and button-enabled interactive notifications in iOS 8 and rich notifications in Android 4.3 and Amazon Fire OS.The new enhancements were added to help drive deeper engagement outside of apps, on device lock screens and in the Notification Center, by offer...
Are You a Rookie, Expert, or Simply the Most Interesting App Marketing Expert in the World
Wednesday, July 30, 2014 by Stuart Parkerson
The most interesting app marketing expert in the world? Nope, that would not be me, but for a second I had you thinking of a suave, debonair developer about town, effortlessly flowing push notifications from their fingertips, all while surrounded by a bevy of beautiful people in the most exotic places you can imagine. What made me think of that? A recent phot...
Study Finds 80 percent Of Mobile Content Reads Never Leave The Landing Page
Wednesday, April 9, 2014 by Richard Harris
Rumble, the smart mobile publishing platform, has announced the findings of its latest quarterly mobile study which identifies how users interact with content and how this affects their likelihood to share articles. This follows on from their first study, which showed that mobile readers have unique engagement habits when it comes to mobile content apps. This new stud...
Facebook Add App Ads for Mobile User Engagement and Conversion
Thursday, December 26, 2013 by Richard Harris
Facebook has released three new updates to make it even easier to create mobile app ads, reach existing users, and drive people back into an app.
Developers can now create mobile app ads for engagement and conversion from Facebook’s Ads Create tool, offering a simpler way to set up engagement campaigns (to roll out the week of Christmas). Developers will still hav...
Study by Rumble Shows App User Engagement Significantly Differs by Content
Wednesday, November 20, 2013 by Richard Harris
It makes sense that different apps engage users differently. A mapping app is not going to be used as often as Facebook or Words With Friends. Still, we welcome more insight into the actual differences between user engagement and the types of apps they use.
A new study by Rumble, a mobile-first platform for content publishers, attempts to better quantify this differen...
