Apps that use icons gain users
Wednesday, September 11, 2024 by Austin Harris
New research from SplitMetrics has found that apps that optimize icons can land up to 25% more users. The findings are part of a new report, ASO Benchmarks & Mobile Trends Report 2024, which analysed close to 200 apps and over 3500 A/B tests across Google Play and the Apple App Store.
Apps that use icons gain users
The study found that the average mobile ...
Apps with highest install rates (CPI) revealed in latest report
Wednesday, August 7, 2024 by Richard Harris
SplitMetrics, an app growth solutions company, has released its latest report, ASO Benchmarks & Mobile Trends Report 2024, offering a comprehensive analysis of App Store Optimization (ASO) benchmarks and mobile trends for 2024. The report delves into three key app categories: finance, shopping, and utilities.
Apps with highest install rates (CPI) revealed from
S...
Mobile advertising trends to watch in 2019
Tuesday, May 28, 2019 by Austin Harris
PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...
Worldwide smartphone demand in 2017 totaled 1.46 billion units
Tuesday, January 30, 2018 by Richard Harris
The North America smartphone market saw demand jump six percent year-on-year in 4Q17, its strongest growth in over two years. Sales value increased by four percent to US $28.5 billion. As a result, sales in 2017 rose two percent compared to 2016, totaling 201.3 million units. This recent upturn is not expected to last, though; GfK forecasts demand in North America to be...
Apps will soon have to be compatible with over 100 devices
Friday, February 24, 2017 by Richard Harris
The Mobile World Congress 2017 has prompted AppFutura to release a report with keys to create a mobile app with the collaboration of development companies worldwide. Main conclusions show that apps will have to be more dynamic and adapt to the increasing number of devices and technologies available, still far from the mobile market full potential.Mobile applications hav...
What IBM says were the shifts in enterprise mobility throughout 2016
Saturday, December 10, 2016 by Richard Harris
As companies continue down the road of mobile enterprise application development to improve their software infrastructure, many are left wondering if it is the correct step to take. "What makes a good enterprise software?" and "How can I take advantage of the newest trend?" is on the minds of many businesses constantly.We sat down with Phil Guido, General Manager at IBM...
New Flurry Report: Mobile Trends from Latest Apple News
Sunday, September 11, 2016 by Richard Harris
Following the Apple event this week, Flurry from Yahoo released new data points on mobile trends that tie to several of the morning’s big announcements:Gaming Apps (Super Mario and Pokémon Go for Apple devices):Games were the only app category to see a decrease in growth 2015 (-1%, compared to the overall growth across all categories at 58%)This isn't to say that games ...
Consumers Want Mobile Loyalty Programs But Industry Lags Behind in Offering Them
Friday, June 24, 2016 by Stuart Parkerson
3Cinteractive (3C) has released the results of a new mobile-enabled loyalty program study which shows a disconnect between what consumers want and what mobile infrastructure brands are investing in for 2016. The full analysis is available in a new white paper, “The Disconnect Between Brands & Consumers in Mobile-Enabled Loyalty Programs”.3C presented a mobile l...
20 Hot Takes on Mobile Engagement From 2015
Thursday, January 14, 2016 by Richard Harris
If you want to know the top 20 data points from 2015 impacting mobile usage, retention and marketing you’re in luck.Hot off the press is Localytics 2016 App Marketing Guide which provides a comprehensive overview of the mobile trends & takeaways you need to know to help you plan out your 2016 mobile user engagement strategy. The data in the report provides insi...
Red Hat Releases Three Different Studies on Mobile Development, Digital Leadership and OpenStack Adoption
Friday, May 29, 2015 by Richard Harris
Red Hat has recently published three different studies focusing on: mobile development trends, OpenStack enterprise adoption, and digital leadership.Mobile Trends SurveyA new mobile trends survey by Red Hat shows that - while mobile plays a role for 73 percent of organizations - nearly half of the respondents identify security (45 percent) and back-end integration(43 pe...
Millennial Media Publishes Mobile Mix Research Report
Thursday, March 5, 2015 by Stuart Parkerson
Millennial Media has published the company’s 2014 Year in Review Mobile Mix report, with last year’s hard numbers and year-over-year comparisons pointing to overall mobile trends that are impacting developers, advertisers and consumers alike. The report provides data-driven insights into the world of mobile and reveals key trends impacting developers, advertisers a...
DataArt Sees Mobility And Connected Devices Heating Up For 2015
Wednesday, December 24, 2014 by Richard Harris
DataArt is predicting for 2015 that mobile-only and mobile-first business models will be the winners. In 2015, there will be more than 1 billion people using mobile as a primary form of Internet access. As companies seek out ways to improve their user experiences and simplify, the outcome remains if this will be a breakthrough year for user interfacing vi...
Android Development Sought On Christmas Eve By Hospitality Businesses
Wednesday, December 17, 2014 by Stuart Parkerson
Hospitality organizations are seeking out Android development on Christmas Eve. All hospitality businesses are desiring to stay ahead of their competition by including mobile offerings. Android apps in particular have been a sought out mobile app by hospitality companies such those in motel, hotel, traveler, tour and restaurant areas.ARC's 360 Travel Report&nb...
StartApp Provides 2014 Predictions on Mobile Industry Trends as They Relate to App Developers
Wednesday, January 8, 2014 by Stuart Parkerson
This is the time of year app development industry insiders put on their prognosticator hats and give their opinions on what app developers can expect for the upcoming year. Cassidy Smith, Social Networks Manager at StartApp, recently posted the company’s insight into 2014.Following is an excerpt of her predictions.In the year 2013, we saw several mobile markets mat...
Opera Mediaworks Publishes Report on the Biggest Mobile Trends from 2013
Thursday, December 19, 2013 by Richard Harris
Opera Mediaworks has issued its annual year-in-review report which points to the top six trends in mobile advertising as witnessed on its mobile ad platform which reaches 400 million consumers a month through 60 billion ad impressions.
Highlights of the report include:
Decline of the traditional banner adThough traditional banner ads still comprise more than half...
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