App Store Optimization Developer Cheat Sheet
Monday, June 22, 2015 by Stuart Parkerson
App Store Optimization (ASO) shouldn’t be rocket science. It’s about app discovery and one of the most important steps in the process is to get your app store listing right. You want to do everything possible to help potential users find your app and when they do, you need to make sure that what they see moves them in a way that gives you the best chance for them t...
Mobile Metrics 101, Transferring Web Marketing Skills to Mobile
Sunday, March 1, 2015 by Stuart Parkerson
Sometimes it’s easier not to trying to reinvent the wheel. In the mobile marketing realm, there has been an obvious shift to mobile apps as people are spending more time in apps than on the web. And thus some developers have decided that they need to abandon their web marketing skills. While there are obvious differences between marketing for the web and mobile, ab...
Moving Beyond Basic Mobile Analytics – How to Dive Deep in Your Data to Create Advanced Marketing Strategies
Monday, February 9, 2015 by Stuart Parkerson
Most publishers have a basic understanding of how to track and interpret app analytics. That’s great, but to really be successful you have to go beyond the basics to learn how to effectively measure, translate and optimize this data to truly unlock the power your data provides.Its important to recognize the fact that - before you dive into the deep end of your analytics...
An App Developers Starter Guide To Mobile Analytics
Thursday, October 9, 2014 by Stuart Parkerson
Mobile analytics as a business has exploded recently and there are a number of reasons why. One primary reason is that companies who serve the app development industry are learning how to squeeze out every bit of information available from a variety of sources: the mobile devices themselves as well as from outside influencers such as WiFi vs. carrier connections, i...
Mobile Engagement Metrics: Sure You Have App Analytics, But Do You Know How to Use Them
Tuesday, September 2, 2014 by Richard Harris
Whether your business is driven by in-app advertising, purchases, paid subscriptions or some other model, driving your revenue is fundamentally dependent on analytics and metrics. And its not good enough just having metrics available, but identifying which are the most important to your specific situation. Analytics are great, but “analytics” is a misleading term. ...
Appcelerator Adds Enhancements to its Mobile Platform
Friday, July 18, 2014 by Richard Harris
Appcelerator has made enhancements to its mobile platform. The company says that platform is “smarter, more connected and more flexible than ever.”The company’s flagship is Appcelerator Titanium, an open, extensible development environment for creating native apps across different mobile devices and OSs including iOS, Android, and BlackBerry, as well as hybrid...
Aternity Mobile APM for App Developers Now in GA: No cost, Tag free Mobile App Monitoring
Thursday, June 5, 2014 by Stuart Parkerson
Aternity, a provider of Workforce APM solutions that monitor any application on physical, virtual, and mobile devices, announced the general availability of its Mobile APM for App Developers last week.If you are building mobile apps or are responsible for mobile app performance, you can take advantage of this tag-free, SaaS offering to instrument mobile apps for diagnos...
Top Mobile Predictions for 2015 and Beyond
Tuesday, February 25, 2014 by Richard Harris
If you had a crystal ball and looked at 2015 and 2016 to see what will be the driving factors for mobile what would you see? Garnter analyst Nick Jones provides his top 10 predictions in a recent report.And what where they? Drumroll please:1) Multiplatform/Multiarchitecture AD Tools2) HTML53) Advanced Mobile UX Design4) High-Precision Location Sensing5) Wearab...
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