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Women-worth-more-than-men-in-mobile-F2P-games

Women worth more than men in mobile F2P games


Thursday, December 21, 2017 by

New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...