Adobe Analytics found that US online spending reached over $100B
Tuesday, May 8, 2018 by Richard Harris
Adobe has released a new report named the Digital Dollar, which leverages Adobe Sensei to identify retail insights from trillions of data points that flow through Adobe Analytics. Adobe's Digital Dollar report found that:What’s driving rapid ecommerce growth in Q1: U.S. online spending reached above $100 billion in Q1 for the first time, achieving over 14% growth - and ...
Wait, what did NVIDIA just announce
Saturday, March 31, 2018 by Richard Harris
At NVIDIA's annual GPU Technology Conference (GTC), the CEO and founder of NVIDIA, Jensen Huang, made a whole bunch of announcements ranging from computational improvements to self-driving vehicle simulations. If you weren't at the conference to see it all, that's alright because here's the rundown of everything you need to know about the latest technology coming out of...
Hard truths about wireless carriers from J.D. Power
Wednesday, March 14, 2018 by Richard Harris
Wireless devices have become like an appendage for most people. Getting the right service plan at a good price with the right device is essential. Wireless carriers are engaged in a fierce battle for the money and loyalty of consumers. Network quality is most important, but it’s not the only part of the equation that matters. Carriers that get all stages of the process ...
AI and machine learning make app development and marketing smarter
Wednesday, December 13, 2017 by Brian Solis
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...
App monetization and choosing the right partner
Friday, September 22, 2017 by Ignasi Prat
The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...
Fillr reaches 100 million monthly active users
Thursday, August 10, 2017 by Austin Harris
Fillr has announced that its mobile Autofill as a Service platform now reaches 100 million monthly active users worldwide. Providing one-click, accurate, and secure autofill for checkout forms, the Fillr Autofill as a Service (FAaaS) platform helps mobile digital commerce businesses take advantage of the exploding growth in mobile commerce, which claims 90 percent of mo...
Vungle SDK to be released on the Amazon Fire tablet
Tuesday, August 8, 2017 by Richard Harris
Vungle, a marketing platform for in-app video ads, has announced the upcoming release of a software developer kit (SDK) for Amazon's popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its user acquisition and monetization platform to Fire tablets.According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year...
Mobile rewarded ads help increase IAP spends shows study
Tuesday, August 1, 2017 by Richard Harris
Rewarded videos inside games and apps can be a double edge sword. Give "something" to a user for watching a video is a gamble because it's hard to decipher how users will react. It's an obvious thought to wonder if rewarded ads take revenue away from In-App Purchases (IAPs). But new data out today from Tapjoy shows that rewarded ads actually help increase IAP ...
Tapjoy hits a milestone of 600 million mobile consumers
Monday, July 24, 2017 by Richard Harris
Tapjoy, a Maximum Impact Platform for mobile advertisers and app developers, has announced that its ad platform grew to reach about 600 million mobile consumers at the close of Q2. This reach is primarily driven by massive growth in the company’s rewarded video product, which posted an 80% year-over-year increase in the total number of daily unique viewers, a 107% incre...
Digimarc Explains How Companies Are Moving Beyond QR Codes For Mobile Engagement
Saturday, July 2, 2016 by Richard Harris
We recently visited with Ash Fortune, Digimarc’s Product Manager Mobile Products, to discuss how Digimarc is transforming the way brands connect with consumers. There is a revolution going on in the palms of our hands, with mobile devices quickly becoming the “remote controls of our lives.” Mobile technology enables consumers to access information they...
Companies Are Falling Short in Meeting Consumer Mobile Expectations
Thursday, March 31, 2016 by Stuart Parkerson
According to a recent research study, companies are still finding it difficult to create mobile experiences that meet consumer expectations. The study was conducted by Sitecore which polled 4,500 consumers in 11 countries about their attitudes toward mobile interactions, expectations, and experiences. We recently visited with Scott Anderson, CMO of Sitecore, to dis...
Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame
Friday, March 11, 2016 by Jeff Kim
It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet...
There Are More Indie App Publisher Millionaire's Than You Think
Friday, November 6, 2015 by Richard Harris
According to a recent research study conducted by Pollen VC and Priori Data, 1,887 app developers have generated more than $1 million in revenues in the last 12 months. And 20,000 app developers and companies will have made over $100,000 in revenues, no small chunk of change. The two companies point to the results as an indication that there are still opportunities for ...
Flurry Research Shows Rapid Growth of Mobile Addicts
Monday, July 20, 2015 by Richard Harris
There is a new report out resulting from research by Flurry to identify the characteristics of the ultimate power users of mobile, what Flurry dubs as “Mobile Addicts.” The report builds on information first obtained in a similar study Flurry hosted in the second quarter of 2015.When comparing this year’s research from last year, the findings report that from Q2 2014 to...
Flurry’s Latest Report: App Install Addiction Shows No Signs of Stopping
Thursday, December 18, 2014 by Richard Harris
Flurry’s latest report “App Install Addiction Shows No Signs of Stopping” may just be an indicator that the mobile app market remains at a stable pace as the average number of new app downloads is at 8.8 per month. This frequency has changed minimally since last statistical count of monthly downloads since 2011.The study had provided deeper insights in mature app market...
Report Finds You Should Optimize Deeplinks Because Broken Links Keep App Users from Accessing Social Content
Monday, September 29, 2014 by Richard Harris
A recent report by Pure Oxygen Labs shows that despite the continuing increase in app usage - specifically social apps - a large number of mobile consumers fail to open the most popular social apps as a result of broken links. These are links that send the consumer to a login wall on the mobile web instead of inside the destination app where consumers expect to be taken...
AT&T to Give Away Over $100,000 in Two Days at the AT&T Hackathon @ Super Mobility Week Code for Car and Home
Tuesday, August 26, 2014 by Richard Harris
AT&T is going to give away $100,000 during a 24-hour Hackathon as part of Super Mobility Week in Las Vegas. The Hackathon, app presentations, and judging will take place on September 6-7, and the finalist judging, awards & VIP Party will be held on September 8. There is no charge to compete, however developers are encouraged to sign up prior to the hackatho...
Infobip Extends 2 way SMS Messaging Coverage to 40 Countries
Thursday, August 21, 2014 by Richard Harris
Infobip is extending its 2-way SMS messaging coverage to 40 countries, including the U.S., Brazil, China, India, Russia, South Africa and Mexico. 2-way SMS messaging enables online businesses, service providers, application developers, and marketing agencies etc. to offer their users instant, time-sensitive mobile consumer interaction. For every country covered, In...
Twitter Taps Mobile Retargeting Firm TapCommerce as Its Latest Acquisition
Friday, July 4, 2014 by Stuart Parkerson
On the heels of its announcement that has taken its new mobile app promotion platform out of beta, Twitter has announced that it has purchased TapCommerce, which provides mobile retargeting and re-engagement advertising. The deal is reportedly worth around $100 million. This continues Twitter’s move to expand its mobile app marketing relevance, following its p...
The Wealth of Mobile Users with Not So Obsolete Devices
Thursday, June 12, 2014 by Jeff Fritz
There’s nothing like new car smell. It’s the scent of innovation, hard work and the commitment you’ve made to drive the same vehicle for the next “umpteen” years. We are dedicated to the investment in our vehicles and the ground-breaking technology of the time. But when it comes to mobile devices, consumers are quick to put aside the smart phone or tablet, for which the...
Gaming and Social Media App Development Still On Top According to Recent Report
Monday, June 9, 2014 by Richard Harris
MEF has released the final report in its Global Consumer Insights Series. The report analysed data from 10,000 respondents in 13 countries, examining trends in the global app economy.The report shows 96% of mobile users having used an app on their device in the last six months. This figure remains constant among men and women and among under and over 35 year olds. The r...
People Who are Mobile Addicts Launch at least 17 Apps Per Day Says New Flurry Report
Thursday, May 1, 2014 by Richard Harris
We know they're out there. We know them personally and we see them shoot apps up the top of the charts. And they are the subject of a new report from Flurry Analytics in an attempt to analyze the behavior of consumers that heavily use their smartphones or tablets, a segment Flurry refers to as the “Mobile Addict.”Using data from Flurry Analytics, the company has defined...
Flurry and Research Now Launch New Platform to Measure In App Advertising Effectiveness
Wednesday, March 26, 2014 by Richard Harris
Flurry and Research Now are partnering to improve mobile ad targeting and to better measure the effectiveness of in-app advertising. To do this, the companies have introduced ADimension Mobile offering a robust panel and behavioral data set on mobile consumers for marketers.Using Flurry’s advertising platform, Research Now has built the ADimensi...
How Game Developers Can Bank on “Found Time”
Monday, March 3, 2014 by Jon Jackson
According
to Nielsen Mobile, consumers spend more time using their mobile devices to play
games than anything else, and 80 percent of all mobile apps revenue generated
last year was from games.
Motivated by either a fear of missing something or found time,” consumers
pick up their phones hundreds of times a day at idle moments when they have
nothing to do...
Opera Mediaworks Reaches One Year Anniversary
Monday, March 3, 2014 by Richard Harris
Demonstrating how dynamic the mobile industry truly is, in
one short year Opera Mediaworks has become one of the world’s larges mobile
advertising platforms. A fully-owned subsidiary of Opera Software, Opera
Mediaworks has reached a number of milestones has reached in the last year.
Revenue Growth
Opera Mediaworks revenues increased 134% from Q1 to Q4 2013...
Elementary Watson: IBM Opens Watson Mobile Developer Challenge to Create Cognitive Computing Apps
Thursday, February 27, 2014 by Stuart Parkerson
The power of IBM’s Watson is definitely not elementary and now app developers can create mobile consumer and business apps powered by IBM’s iconic Watson computing power. IBM has launched the Watson Mobile Developer Challenge a global competition. The program is part of a promotion to increase the exposure of the newly formed IBM Watson Group.What is the Watson Mob...
Get Downloads For Your Apps Through Television Using ActivateTV
Saturday, February 1, 2014 by Richard Harris
Motility Ads Launches ActivateTV, Connecting Marketers and Consumers Through the Screens that Matter MostDirect download technology drives user acquisition with global reach, efficiency and attributionMotility Ads, the all-in-one solution for creating a complete and engaging mobile ad experience, today announced ActivateTV, a new turnkey advertising solution that harnes...
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