mobile audience

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Developer news items we found relating to mobile audience

11 results
A-guide-to-monetizing-apps-using-mobile-native-advertising

A guide to monetizing apps using mobile native advertising


Thursday, August 17, 2017 by

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...


This-native-SDK-helps-you-boost-your-mobile-audience

This native SDK helps you boost your mobile audience


Saturday, July 22, 2017 by

Spot.IM, a technology startup that builds global communities around the web, has announced the launch of its native Software Development Kit (SDK), enabling publishers of all sizes to significantly boost audience engagement, drive traffic, and earn meaningful revenue across mobile apps. By making Spot.IM's community solutions available to the public in a native SDK, iOS...


Top-3-ways-to-grow-your-audience-with-Facebook-Analytics-for-Apps

Top 3 ways to grow your audience with Facebook Analytics for Apps


Thursday, December 15, 2016 by

We live in a digital world. We shop on our desktop computers, browse the web on tablets, play games on mobile, and interact with bots. We’re always on the go—at work, at home, even on vacation.    That means your ideal audience is out there, waiting to discover and enjoy your app and website or get in touch with you through your bot. To build gre...


How-to-attract-more-premium-brands-to-in-app-programmatic-advertising

How to attract more premium brands to in-app programmatic advertising


Thursday, October 6, 2016 by

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...


The-Top-Emerging-Trends-for-Mobile-Programmatic-Advertising

The Top Emerging Trends for Mobile Programmatic Advertising


Thursday, January 28, 2016 by

We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...


NinthDecimal-Report-Says-Developers-Should-Make-Their-Apps-Retail-Ad-Friendly-to-Maximize-Revenue

NinthDecimal Report Says Developers Should Make Their Apps Retail Ad Friendly to Maximize Revenue


Friday, October 17, 2014 by

The good news keeps coming for developers who have in-app advertising in their apps. NinthDecimal (formerly JiWire), a mobile audience intelligence company, has reported that mobile advertising drove 51 percent more store traffic for retailers than non-retail mobile campaigns in 2014.The information was gleaned from NinthDecimal’s quarterly “Mobile Audience Insights Rep...


Before-iPhone-6-Launch-Apple-has-40-percent--of-US-Smartphone-Market

Before iPhone 6 Launch Apple has 40 percent of US Smartphone Market


Tuesday, September 16, 2014 by

According to recent data from comScore, Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the top smartphone platform with 52 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.The comScore report is derived from data collecte...


Demystifying-the-Buying-and-Selling-of-Mobile-Ads

Demystifying the Buying and Selling of Mobile Ads


Saturday, September 6, 2014 by

Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business.  Here’s a simple overview of the benefits of each typ...


Five-Solutions-for-Common-App-Development-Challenges

Five Solutions for Common App Development Challenges


Friday, June 6, 2014 by

Mobile use among consumers is growing exponentially. Hardware and operating systems aside, new applications are hitting the market every day for everything from commerce and gaming, to utilities and health and fitness. The playing field is wide open for developers of all shapes and sizes, but with it, comes steep competition and common pitfalls that can mean the di...


Opera-Mediaworks-Reaches-One-Year-Anniversary-

Opera Mediaworks Reaches One Year Anniversary


Monday, March 3, 2014 by

Demonstrating how dynamic the mobile industry truly is, in one short year Opera Mediaworks has become one of the world’s larges mobile advertising platforms. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached a number of milestones has reached in the last year. Revenue Growth Opera Mediaworks revenues increased 134% from Q1 to Q4 2013...


Opera-Reports-Android-Edges-Out-iOS-for-Mobile-Phone-App-Ad-Impressions

Opera Reports Android Edges Out iOS for Mobile Phone App Ad Impressions


Thursday, January 23, 2014 by

Opera Mediaworks has a issued its fourth quarter report on mobile advertising showing that the year as a whole saw a significant increase in the mobile ad market.  On its platform alone, Opera Mediaworks has seen a significant increase in global ad traffic year over year reaching over 425 million consumers, while serving over 60 billion impressions a month.Dri...