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Developer news items we found relating to media marketing

11 results
AI-social-media-management-assistant-Hookle

AI social media management assistant Hookle


Tuesday, September 24, 2024 by

Hookle, the AI-powered social media assistant, has introduced a comprehensive AI-driven social media app designed to simplify and democratize marketing for micro businesses. The app manages a micro business's entire social media process, utilizing AI at every step - from easy account setup and content creation to posting and performance analysis - all in one place, ...


Mavin-says-that-social-media-is-an-untapped-user-engagement-tool

Mavin says that social media is an untapped user engagement tool


Friday, May 26, 2017 by

In the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo...


Growing-your-business-with-an-app

Growing your business with an app


Tuesday, May 2, 2017 by

There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...


Social-media-influencer-marketing-through-the-eyes-of-#HASHOFF

Social media influencer marketing through the eyes of #HASHOFF


Wednesday, April 12, 2017 by

The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...


The-marketing-secrets-of-the-most-popular-apps

The marketing secrets of the most popular apps


Tuesday, April 11, 2017 by

Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...


F5-Networks-kicks-off-their-new-Global-Campaign

F5 Networks kicks off their new Global Campaign


Saturday, February 18, 2017 by

F5 Networks has launched a global brand campaign across an array of channels. The “We Make Apps Go: Faster. Smarter. Safer.” campaign takes a content-first approach to reach C-level technology decision makers globally. It represents a strategic shift for F5, which historically has marketed to technical audiences and specifically, network architects. The campaign’s conte...


CEO-of-Manage-Mike-Ng-Discusses-the-Evolution-of-Mobile-Advertising

CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising


Tuesday, May 31, 2016 by

We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...


Don’t-Strike-Out:-Learn-to-Successfully-Pitch-Your-App-to-the-Media

Don’t Strike Out: Learn to Successfully Pitch Your App to the Media


Wednesday, June 25, 2014 by

As one of the top developer news sites worldwide we receive hundreds of news releases from companies within the mobile app industry that are interested in having our media property cover their news.With that kind of volume, we have to quickly scan information we receive for the topics we feel are most interesting to our audience. The ones that stand out have the best ch...


How-To-Use-Twitter-For-Mobile-App-Marketing

How To Use Twitter For Mobile App Marketing


Monday, March 10, 2014 by

By March, 2013, with 200 million users tweeting 58 million tweets on average daily, Twitter is certainly its’ own universe. As “the” social media website that encompasses countless topics and interests, certainly Twitter can be considered a viable market for lots of products and services. Daily you can find people happily tweeting about the iPhone 5S they ...


Using-Social-Media-to-Promote-Your-Mobile-App

Using Social Media to Promote Your Mobile App


Thursday, January 9, 2014 by

Mobile apps today is what laptop computers were only a few years ago. More than half of Americans own a smartphone, and it’s widely projected that mobile traffic will succeed desktop traffic in 2014. As more users harness the power of mobile and appoint mobile apps for everyday entertainment, information, and utility, the overflow of apps is not only ubiquitous, ...


App-Developer-Magazine-Developer-Spotlight-Wasabi-Productions

App Developer Magazine Developer Spotlight Wasabi Productions


Sunday, November 3, 2013 by

As part of our series of in-depth interviews with app developers, we recently sat down with Wasabi Productions, a children’s digital publisher. ADM - Who are your key  members?Wasabi - Graham Nunn, Creative Director and Co-Founder; Amy Friedlander , VP Marketing  & Strategy, Co-Founder; and  Chaz Heitner, Financial Director, Co Founder. ADM - How lo...