Outbrain highlights shift in trust between social media and consumers
Wednesday, September 2, 2020 by Brittany Hainzinger
Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments.
Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...
Connecting Mobility Dots From Conception to Inception
Thursday, June 2, 2016 by Leonid Antsfeld
It’s clear that our cities are expanding, but with this comes challenges, such as more people, more construction, and more congestion. Getting from point A to point B will only become more difficult as populations grow and demographics change. However, we shouldn’t have to wait. There shouldn’t be obstacles to movement through urban environments.Nowadays, almost every o...
Phunware Publishes New Ebook on Location Based Marketing
Saturday, May 21, 2016 by Stuart Parkerson
Phunware has published a new eBook which offers an overview of how location based technologies such as iBeacons can help app publishers understand and predict consumer context and behavior. The publication also provides an introduction into with primary location marketing tactics and ways to unlock personalization.The eBook covers the following: - Location Marketin...
Text Messaging Remains a Key Factor for Marketers
Monday, March 21, 2016 by Brian Heikes
There are so many different ways people can use smartphones today, including apps, email, music and social media. That being said, it might be surprising to hear that 97 percent of smartphone owners still use text messaging according to Pew Research most recent analysis of smartphone use. This remarkably high figure illustrates that basic communication remains a key dri...
20 Hot Takes on Mobile Engagement From 2015
Thursday, January 14, 2016 by Richard Harris
If you want to know the top 20 data points from 2015 impacting mobile usage, retention and marketing you’re in luck.Hot off the press is Localytics 2016 App Marketing Guide which provides a comprehensive overview of the mobile trends & takeaways you need to know to help you plan out your 2016 mobile user engagement strategy. The data in the report provides insi...
Drew Burns of Adobe Weighs in on Mobile Marketing for 2016
Wednesday, January 13, 2016 by Richard Harris
As the app market continues to explode (see our recently published article “App Usage Grows by 58% in 2015 and Shows No Sigh of Slowing Down”) app publishers will have to continue to improve and update their app marketing tactics as competition continues to increase. We visited with Drew Burns who is the senior product marketing manager for Adobe Target and wo...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
Don’t Turn Off Your Users: Spammy App Marketing Do’s and Don’ts
Monday, June 1, 2015 by Stuart Parkerson
If it looks like a duck, swims like a duck, and quacks like a duck - its probably a duck. And if it looks and feels like spam, its probably spam and we all know what happens to spam. We’ve had a long time to experience email spam on our computers and in that time our conditioning has been well engrained – we react negatively – ignoring or immediately hitting the de...
Learn How to Transfer Web Marketing Tactics to Grow Your Mobile App Users
Tuesday, March 10, 2015 by Stuart Parkerson
Many mobile app developers don’t realize that much of the wealth and depth of marketing tactics that have been created for the web transfer well to mobile app marketing.Take for example these different analytics terms for the web and the equivalents for mobile:- Web visitors = app users- Web pageviews = app sessions- Web pages = app screens- Time on website = app sessio...
Mobile Metrics 101, Transferring Web Marketing Skills to Mobile
Sunday, March 1, 2015 by Stuart Parkerson
Sometimes it’s easier not to trying to reinvent the wheel. In the mobile marketing realm, there has been an obvious shift to mobile apps as people are spending more time in apps than on the web. And thus some developers have decided that they need to abandon their web marketing skills. While there are obvious differences between marketing for the web and mobile, ab...
Moving Beyond Basic Mobile Analytics – How to Dive Deep in Your Data to Create Advanced Marketing Strategies
Monday, February 9, 2015 by Stuart Parkerson
Most publishers have a basic understanding of how to track and interpret app analytics. That’s great, but to really be successful you have to go beyond the basics to learn how to effectively measure, translate and optimize this data to truly unlock the power your data provides.Its important to recognize the fact that - before you dive into the deep end of your analytics...
App Marketing in the Real World: 16 Examples of Successful Strategies
Monday, January 19, 2015 by Stuart Parkerson
I was a member of a trade association in my early days right after college. It gave me an opportunity to learn about other companies in the industry (many I was competing with) and network with the people who worked with these companies.One the things I learned through these relationships was we were all trying to find out what other companies were doing to be successfu...
BlackBerry Takes Swing at Competitors with BlackBerry Fact Check Portal
Tuesday, July 1, 2014 by Stuart Parkerson
Riding high on recent reports that BlackBerry has actually shown a small profit for the first quarter of this year, the company is going on the offensive to protect its enterprise reputation and customer base. The company has created the “BlackBerry Fact Check Portal,” a place where it can fire back at the number of competitors that are working to chip away at its ...
Top App Marketing Articles from 2013
Tuesday, January 14, 2014 by Richard Harris
2013 saw no slowdown in the onslaught of apps introduced in the app markets. Which means that finding innovative advice on ways to have your app standout was tougher than ever.
Fortunately, there is plenty of expertise out there to help developer’s apps stand out and we thought we would provide you with our best app marketing articles as featured with us ...
Easier to Do: Find Bigfoot or Develop the Next Million Dollar App
Wednesday, October 9, 2013 by Richard Harris
I was talking with our Publisher about a developer he knows that is a genuine, dyed in the wool Bigfoot hunter. If there is a sighting within 500 miles, he's off to check it out. Of course he's never seen Bigfoot, but he's been close (he thinks) plenty of times! It's exciting as a developer to think of the prospect of making a piece of software that can be distributed o...
Don't Miss the App Developer Weekly News Roundup
Saturday, October 5, 2013 by Richard Harris
Top Stories for the week of 10/5/2013App Marketing 101; Crush the Competition and Rule the App StoreWhen you’re wrapped up with writing code or testing your app one last time, thinking about marketing it might be the last thing in your mind. After all, building an app is a big accomplishment. But it is just step one on your path to achieving your goals. Whether you’re b...
App Marketing 101 Crush the Competition and Rule the App Store
Wednesday, October 2, 2013 by Matt Palmer
When you’re wrapped up withwriting code or testing your appone last time, thinking about marketingit might be the last thing inyour mind. After all, building anapp is a big accomplishment.But it is just step one on yourpath to achieving your goals.Whether you’re building an appbusiness or just want more peopleto buy your game, there are manypowerful marketing tactics yo...
August 2013 Issue 3 is Here!
Saturday, August 3, 2013 by Richard Harris
We are proud to announce the latest issue of App Developer Magazine is now available here on our website, and publishing tomorrow on mobile. This issue contains so much content my head is still hurting from editing and proofing, but it's worth the read! Everything from cheap marketing tactics to Coppa, to the future of Phonegap and using game offers for app moneti...
Apps could be regulated in the future
Monday, December 17, 2012 by Richard Harris
Because of a few bad seeds the entire basket might be thrown out! I'm talking about developers that aren't playing by the rules when it comes to privacy and marketing tactics within their apps, and because of it, the FTC could be at the center of some regulatory restrictions on what app developers can do in the future if we don't get everyone to clean up their act. ...
Android Developer Survey
Wednesday, December 12, 2012 by Richard Harris
Android developers now is your chance to give Google some input on how they are doing with regards to Android Development. They have published a survey specifically targeting Android developers to help them understand the challenges and processes that we are facing today with regards to development.The survey takes about 15 minutes to complete and you will be asked ques...
