72M data points collected on children in spite of COPPA
Wednesday, December 27, 2017 by Richard Harris
New research released shows that adult ad technology is collecting vast amounts of personal data on kids while they’re spending time online. Behind the scenes of many kids apps and games, advertising technology built for adults captures more than 72 million data points on a child before they reach the age of 13. The findings were provided by SuperAwesome.SuperAwesome’s ...
Insight Into How VISR Uses Machine Learning to Monitor Kids Social Media
Wednesday, May 25, 2016 by Richard Harris
We recently chatted with Robert Reichman, founder and CEO of VISR, a predictive wellness startup to learn about the challenges facing an app publisher in the kids and wellness genres. The VISR app monitors social media, using data and machine learning to alert parents to issues their kids face online. By analyzing the online activities and interactions of kids - i...
Creating Apps for Kids - What It Means to be COPPA Compliant
Wednesday, January 27, 2016 by Gai Havkin
A cute little interface and amazing content is often thought to be the right recipe for a killer app for kids. No doubt these are the main ingredients, but in order to have an app that’ll truly make it in the long run, a developer must be very thoughtful regarding the app’s monetization strategy AND genuine kid-friendliness - not only in interface and content - but also...
Microsoft Provides Windows COPPA Support for App Advertising to Kids
Wednesday, September 2, 2015 by Stuart Parkerson
Microsoft is releasing COPPA support in its Dev Center to help developers define how to manage ads in apps whose primary audience is children.Beginning in September, developers can indicate if their app targets children under 13 as defined in the Children’s Online Privacy Protection Act (COPPA). If a developer selects this option, Microsoft will disable its behavioral a...
Playrific Introduces Playrific 2.0 B2B Mobile Publishing, Data and App Creation Platform
Monday, December 1, 2014 by Richard Harris
Playrific, publishers of popular kids' apps introduces Playrific 2.0, a new B2B mobile publishing, data and app creation platform today. The launch involves its patent-pending platform offering in which partner brands can access real-time COPPA-compliant intelligence to involve faster, fully targeted consumer communities. Playrific currently has been funded with $4...
Marketing Your Apps To Kids Here's What Parents Think Is Important
Wednesday, October 1, 2014 by Artyom Dogtiev
Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7 Apple introduced the ‘Kids’ category in their app store. Before this category was introduced, users...
Back to School: A Case in Point for Niche Mobile App Marketing
Tuesday, August 26, 2014 by Stuart Parkerson
Have an astronomy app? That’s a great niche, and when a comet starts barreling towards earth, your sales will soar. Of course it will be hard to spend all of that money in the aftermath of the impact, but hey, life’s not perfect.Seriously, an astronomy app really is a great niche. It uses the capacities of smart devices well (GPS, imaging), it has a global group of indi...
The Price of FREE Apps for Kids: The App Developers Quandary
Tuesday, February 11, 2014 by Eldad Ben Tora
According to Flurry, a
service which continuously monitors mobile applications, the percentage of "free
apps” rose to 90% in 2013. This indicates that nine out
of ten app developers realized that they were either unable or unwilling to ask
for compensation for the product they laboriously developed up front.
When the clear standard cost for
apps is fre...
Samsung and Fingerprint to Help App Developers Market to Kids With New App Network Targeting Southeast Asia and Oceania
Tuesday, December 10, 2013 by Stuart Parkerson
Samsung and Fingerprint have announced they are co-developing a kids' mobile app network enabling play-based learning for kids 3-to-7 years old.
Expected to launch in Southeast Asia and Oceania in Q1 2014, the new service on select Samsung devices offers a safe and fun environment for kids to play and learn. Parents can create a family account for multiple c...
iOS App Rejected = App Developer Dejected: App Store Guidelines Updated
Saturday, August 17, 2013 by Stuart Parkerson
The word is out, Apple has updated its App Store Guidelines. We counted and the word “rejected” appears 88 times, whew!
Actually, its not as bad as it seems, most of the information seems pretty straightforward, however one item did catch my eye: “Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, b...
Apple Now Lets Developers Set Age Ranges For Kids Apps
Friday, August 16, 2013 by Richard Harris
At WWDC this year Apple introduced a new category "Kids" in it's app store. Now developers can also narrow down what the target age of their app is for.The following age ranges are available:Ages 5 & underAges 6–8Ages 9–11You can only choose one age range for each app. Apps approved for the Kids category will still have a primary and secondary category, bu...