ios 14.5 news search results
Developer news items we found relating to ios 14.5
The impact of iOS14 on digital advertising
Tuesday, July 6, 2021 by Freeman Lightner
The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app).
We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Apple developer guidelines for iOS 14.5 just got real
Monday, April 26, 2021 by Liz Waldeck-Pinckert
The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.
We’ve gone back and forth on what opt-in rates migh...
App tracking transparency and your API calls
Thursday, March 18, 2021 by Richard Harris
Apple’s new App Tracking Transparency feature is billed as a win for consumer data rights, with Apple vying for leadership as a global defender of privacy. But regardless of whether it’s good for you or not, the move has the potential to seriously disrupt apps and APIs that depend on the Identifier for Advertisers or IDFA. What’s more, even if an app d...