Low code no code strategy from Iterate ai
Monday, August 29, 2022 by Richard Harris
Iterate.ai is a low-code application development platform used by brands like Jockey and ULTA Beauty to spin up applications quickly. Brian Sathianathan, the Chief Digital Officer, at Iterate.ai explains why low-code will not be a right fit for some use cases, how advantageous and secure low-code development is, the payoff compared to traditional approach...
GDC 2022 Supercell talks
Wednesday, February 9, 2022 by Richard Harris
The Game Developers Conference (GDC) has announced that Supercell will return to GDC 2022 with two talks surrounding its popular title Clash of Clans. The studio will give an in-depth look into the creation and expansion of the Clash Universe, along with its move into social gaming with Everdale.
GDC 2022 Supercell talks about Expanding an IP: Case Study Cl...
Rollbar releases Adaptive Alerts feature
Tuesday, December 7, 2021 by Christian Hargrave
Rollbar, provider of real-time error monitoring Software as a Service, has announced Adaptive Alerts, a new feature that adds to its reliable, informative, and actionable alerts about unexpected issues in monitored applications and services. Rollbar’s error monitoring is state of the art and provides highly accurate alerts with fewer false positives and false nega...
Low code platform Interplay expands to 465 modules
Wednesday, December 1, 2021 by Richard Harris
Recently we caught up with Shomron Jacob, an Engineering Manager focused on Applied Machine Learning and AI at Iterate.ai, where he works on Interplay, Iterate.ai’s low-code platform. We asked him all about Interplays newest 6.0 release with 465 modules, how new low-coders can get started, what level of skill and knowledge is needed to get started with a low-code ...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Mobile ad creative help from Tapjoy arrives
Wednesday, March 21, 2018 by Richard Harris
Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...
Tapjoy delivers impressive results to 20th Century Fox
Monday, October 23, 2017 by Richard Harris
Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...
Are Your Mobile Apps Ready for 2016
Wednesday, February 10, 2016 by Phil Buckellew
Mobile devices became the shopper’s device of choice for browsing and buying this holiday season, with mobile accounting for 57.2 percent of all online traffic and 36.2 percent of all online sales – respective increases of 15.2 and 30 percent over 2014, according to IBM Watson Trend. With another holiday shopping season behind us and companies working hard to ...
IoT meets VR: The Next Concern Over Mobile Privacy
Wednesday, April 23, 2014 by Adam Grant
In the beginning of this year at the Consumer Electronics Show in Las Vegas, it seemed as if every sponsor and vendor was introducing a product that demonstrated a deep commitment to mobile technology and its interaction with the “Internet of Things.” Clearly, 2014 appeared to be the year mobile technology would move from a consumer’s interaction only with th...
Appurify Report Says Fix Bugs and Update App = Get Better Ratings
Monday, September 9, 2013 by Richard Harris
Appurify released the results of a 2-month long study on the interplay between Apple App Store ratings and rankings. The study's conclusions gives mobile developers clear evidence on the need to also create high performing apps—not just drive more downloads— if they want to succeed in the the Apple App Store. Key finding include:App Developers Should Aim for 4 Star...
