Media Buyers Have a New Option With Matomy's Launch of MyDSP
Wednesday, September 7, 2016 by Richard Harris
Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while working closely with Matomy’s MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFo...
StartApp Adds New Programmatic Video Exchange
Thursday, December 24, 2015 by Stuart Parkerson
StartApp has added a new programmatic video exchange as part of a new partnership with Inneractive, a mobile ad exchange that specializes in native and video ads.With this new functionality, StartApp will utilize Inneractive’s mobile video technologies, such as low-latency real time auctions, video transcoding and granular reporting. StartApp’s video inventory is now av...
New App Monetization Capabilities With Microsoft Universal Ad Client SDK
Thursday, August 20, 2015 by Richard Harris
Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10; and ad mediation for Windows 8.1 and Windows 10 apps to manage multiple ad SDKs ...
Windows Mobile App Ad Mediation Solution Now Available
Tuesday, November 11, 2014 by Stuart Parkerson
The Windows Mobile team has announced the availability of Windows Ad Mediation, a solution designed to help Windows Phone developers manage multiple in-app advertising SDKs.The solution allows developers to increase fill rates by deploying multiple ad networks in a way that when one ad network is unable to deliver ad inventory, the app calls a second or third ad network...
Airpush Integrates its Programmatic Ad Offering with Inneractive's Private RTB Marketplace
Friday, September 26, 2014 by Richard Harris
Inneractive and Airpush are forming a new collaboration designed to increase programmatic demand of Airpush’s Android interstitial and video inventory by leveraging a Private RTB Marketplace facilitated by Inneractive’s Ad Exchange.By integrating Airpush’s programmatic offering, AirX, with Inneractive’s exchange technology, the company will make its interstiti...
Weekly Roundup: New iPhone Arrives, Lagoa and 3DTin, Vision Mobile Report, Nokia Create Contest, and Jolla Sailfish
Saturday, September 21, 2013 by Richard Harris
Top Stories for the week of 9/21/2013Assets for App Creation: Leveraging Visual and Audio Resources for App DevelopersWhen it comes to software development, there are two sides of the creative coin, artistic creativity and technical creativity. Visual design and in some cases audio expertise dominate one side of the coin with skilled graphic designers and artists who de...
Inneractive SSP Debuts Video in a Box for Mobile Publishers
Monday, September 16, 2013 by Stuart Parkerson
Inneractive has added to its SSP services with “Video in a Box,” allowing app developers and mobile publishers to serve full screen video ads in their mobile/web apps or in-stream properties.
Video in a Box enables display and video and includes an integrated video player. Video ads play natively and can be skipped, without forcing the user to close or leave the curren...
PlayHaven Brings App Marketing Plugin to Corona App Developers
Thursday, September 5, 2013 by Richard Harris
PlayHaven and Corona have announced a new PlayHaven plugin for the Corona SDK which will allow Corona app developers to access PlayHaven’s user acquisition, engagement and monetization tools.
The free PlayHaven plugin is available for iOS and Android games written with Corona. Developers can build marketing campaigns directly into their apps and manage them through the...
What is an App Developer
Monday, January 7, 2013 by Richard Harris
While the mobile industry continues to grow, it's becoming increasingly obvious that some definitions of who is, and what is, have been lost. Being a mobile app developer myself I thought I would stand back and look at the shadow I cast so as to define exactly what it is I am. There is no way I could completely cover every aspect of my job or mobile app programming in g...
