App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Blockchain enhanced sports games
Friday, June 10, 2022 by Brittany Hainzinger
Independent games studio SuperTeam Games has raised $10 million in its first round of funding to develop cross-platform sports games that utilize blockchain technology.
The financing was led by Griffin Gaming Partners, other investors include Powerhouse Capital, and individual contributors such as former Disney CEO Michael Eisner and MLS franchise owners Steve Kaplan...
Video editing SAAS platform lands $46M in funding
Wednesday, April 27, 2022 by Freeman Lightner
A video-editing SAAS platform formerly known as Toch.ai announced they have secured $46.8 million in Series B funding led by A91 Partners, Alpha Wave Global, and Binny Bansal, who is the former co-founder of Flipkart and a current investor in the company. Other investors include Innoven Capital, Pacific Western Bank, and Stride Ventures amongst others. Th...
HUAWEI Ads joins IAB Europe as a CMP
Wednesday, April 13, 2022 by Richard Harris
HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...
Huawei brings HMS Developments to MWC 2022
Tuesday, March 8, 2022 by Richard Harris
At this year's MWC conference in Barcelona, Huawei continued to strengthen its support for developers with the debut of several new developments, including PC versions of HUAWEI Mobile Cloud, AI Search, AppGallery, HUAWEI Assistant·TODAY, and Petal Search enhanced for AR Glasses.
Focusing on its mission to help developers achieve business success, Huawei d...
Huawei at MWC 2022
Saturday, February 26, 2022 by Richard Harris
It’s not long now until the global tech community descends upon Barcelona for what is one of the most influential technology events in the world. Featuring insightful conversations and announcements from tech giants and global business leaders, MWC 2022 will take place from 28th February to 3rd March, and we couldn’t be more excited!
One company that&rsqu...
Mobile market 2021 highlights
Thursday, February 3, 2022 by Freeman Lightner
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
Huawei Developer Conference highlights
Tuesday, November 2, 2021 by Richard Harris
The annual Huawei Developer Conference 2021 (HDC 2021) recently returned, kicking off an eventful weekend filled with highly anticipated hardware and software launches, keynotes, and tech sessions.
The conference began with a bang, as five Huawei speakers affirmed their goal to forge a smart, safe and flourishing ecosystem alongside its partners in the opening keynot...