The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Buying Aitheon at the North American Bitcoin Conference
Thursday, January 18, 2018 by Richard Harris
AI segment headliner at the North American Bitcoin Conference, Aitheon launches worldwide token presale on their website. The company is building a digital ecosystem to simplify many processes through AI, robotic, and human symbiosis.The architect of this innovative ecosystem, Andrew Archer, has been described as Creator of Disruptive Technologies through Inno...
The new location based marketing strategy
Saturday, December 30, 2017 by Adrian Velthuis
Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...
Why your app is getting uninstalled and how to prevent it
Wednesday, November 22, 2017 by Simon Spaull
App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...
Mobile UX is just as important as functionality
Thursday, March 2, 2017 by Richard Harris
Editors note: Guest submission by Daniel AssoulineWhen building new software or apps, many developers make the mistake of prioritizing functionality over user experience. But user experience is just as important - if not even more important than functionality in any software, app or product. Take security software, for example. By focusing on the functionality, it can p...
Check intrusive ads at the door: How app marketers can use native
Monday, January 16, 2017 by Barak Aviad
The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...
Here is the second round of Q3 Mobile First Insights from Opera Mediaworks
Monday, December 5, 2016 by Richard Harris
Opera Mediaworks decided to take a closer look at what it means to be mobile first and which next-gen media company might be the next “unicorns”.Opera Mediaworks gathered insights into which apps are attracting new users and rising in the rankings, which ones are retaining and engaging users, and identified the most promising apps they have seen emerge on their platform...
How iOS 10 Is Going to Help App Developers More Than Ever
Tuesday, September 13, 2016 by Greg Cohn
The new Apple upgrade cycle with iOS 10 and the iPhone 7 is an exciting and opportune time for developers, and given what’s included in iOS 10, this round is no exception.We tend to think about Apple changes in two categories: first, what exciting and improved experiences can we bring to our users? And second, how can we use these new features to run our business m...
Pyze Mobile App Analytics Business Intelligence Emerges from Stealth
Wednesday, March 30, 2016 by Richard Harris
We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...
How to Think About Mobile App Retention
Monday, March 21, 2016 by Justin Bauer
An age-old question asked by founders is: Should I focus on growth or profit? If you take into consideration the recent economic context of falling valuations and dying unicorns, the question is moot. Investors want to see sustainability; and a sustainable business takes both growth and profit into account. Early-stage companies, eager to show off their hockey stic...
Six Steps to Increased App User Engagement
Thursday, February 25, 2016 by Anton Tyrberg
Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ...
Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series
Monday, January 11, 2016 by Richard Harris
The Google DoubleClick team recently published a four part Mobile Bootcamp series to help provide app publishers create strategies for reaching, engaging, and monetizing app audiences.Part 1 offers advice on how to grow an app audience. Presented by Cheney Tsai, a Mobile Solutions Consultant at Google, who recommends five steps to help developers connect with audie...
Facebook to Access Outside Data from Third Party Websites and Apps to Target Ads to Users
Friday, June 13, 2014 by Richard Harris
Facebook has announced that it will be adding data it is starting to collect from third party apps and websites to better target ads to Facebook users. This information will provide the ability to further segment ads that are shown to users and can provide information that users may not be sharing on the Facebook platform itself. Users will have the ability to opt out i...
Amazon Introduces App Developer Case Studies Program
Saturday, March 1, 2014 by Stuart Parkerson
Amazon is launching a new blog series centered on developer case studies. The new page showcases how developers are utilizing Amazon services, from building and engaging users to promoting and monetizing apps. Amazon plan to make these case studies a regular series.Outlined here are a couple of sample case studiesIn-App Purchasing (IAP)My Singing Monsters: Bry...
SponsorPay Unveils AppTrailer™
Thursday, December 13, 2012 by Richard Harris
Advertising your mobile app through banners, interstitial's, or similar mechanisms might be a thing of the past. How about engaging users with a short video blip of your app in action?That is exactly what SponsorPay's new AppTrailer product lets you do.“Acquiring engaged users is priority number one for app developers and AppTrailer has proved to be very effective in th...
