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Using common short codes for mobile app marketing

Using common short codes for mobile app marketing

Friday, February 16, 2018 by

App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ... Read More
Bitcoin exchange apps are risky claims new report

Bitcoin exchange apps are risky claims new report

Monday, January 29, 2018 by

RiskIQ claims that the app stores are hosting 661 blacklisted Bitcoin apps which leave users open to hackers. They analyzed 18,408 apps across 20 app stores (mostly Android based),  but including Apple, Google Play, SameAPK, and APKPlz.Fabian Libeau, EMEA VP of RiskIQ, warned anybody considering downloading such software to be extremely cautious and to research eac... Read More
Creating multilingual apps with GitHub and Crowdin

Creating multilingual apps with GitHub and Crowdin

Saturday, January 20, 2018 by

For millions of developers, GitHub is a perfect place to share code, build software, and grow businesses. This fall GitHub opened a Marketplace where you can find the right tools to add to your workflow and get the job done. To extend your app's reach, there’s a tool like Crowdin, a localization management tool that easily integrates with your repository, so you ca... Read More
New progressive web app framework introduced by Marfeel

New progressive web app framework introduced by Marfeel

Thursday, January 18, 2018 by

Marfeel has announced the launch of its Marfeel PWA technology, which enables publishers to benefit fully from the next big thing in the mobile ecosystem. As an early adopter of progressive web app technology, Marfeel offers such forward-looking capabilities as 0.7-second page loads for first meaningful paint, push notifications, offline access to content, and striking ... Read More
TapSafe warranty app launches at CES

TapSafe warranty app launches at CES

Monday, January 15, 2018 by

TapSafe, a new warranty app and platform, will help consumers find, identify and protect all of their connected devices. The new product, developed by AmTrust Innovation, the products and services innovation arm of AmTrust Financial, allows users to buy warranty protection and technical support for any connected devices. Nearly three-quarters (74%) of US households have... Read More
Making a mobile game that sticks this season

Making a mobile game that sticks this season

Wednesday, December 27, 2017 by

‘Tis the season to be gaming. With dozens of new titles expected to hit the shelves, app stores and console and PC marketplaces this holiday season, it’s critical that developers level up their strategies for a successful game launch to earn a hefty slice of this year’s holiday gaming sales pie.After building a terrific game, a successful holiday launch hinges on provid... Read More
Making in-app purchase whales is more expensive than you think

Making in-app purchase whales is more expensive than you think

Friday, December 01, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi... Read More
Mobile apps are key to success in retail

Mobile apps are key to success in retail

Wednesday, November 29, 2017 by

Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ... Read More
The mobile gaming industry meets blockchain

The mobile gaming industry meets blockchain

Friday, November 17, 2017 by

Dragonfly and DECENT have come together to bring blockchain to the gaming industry. Together, they are set to tackle some common challenges by creating an innovative digital marketplace solution. The mobile gaming industry is evolving rapidly Dragonfly has called on DECENT to help develop a new and fully integrated blockchain-based marketplace.Like the sound of a block... Read More
Why your app should have OAuth 2.0

Why your app should have OAuth 2.0

Tuesday, November 14, 2017 by

Consumer demand couldn’t be more clear - the more apps, the better. On average, consumers launch at least nine apps per day and more than 30 each month, and they tend to browse such apps for hours at a time. Users spend more than three hours a day on their smartphones, and nearly 90 percent of that time is devoted to apps. While much is made of app responsiven... Read More
Gem4me messaging app is picking up steam

Gem4me messaging app is picking up steam

Saturday, November 04, 2017 by

Messaging app users have no shortage of options nowadays. Finding an app for comfortable communication with friends and relatives, out of the dozens of various messengers available on the market can be trial and error. Enter Gem4me, a messenger that offers a variety of unique functions apart from the main functionality of the ordinary messaging app. Alreading reaching 3... Read More
Investing in websites instead of apps

Investing in websites instead of apps

Thursday, October 26, 2017 by

Since the dawn of the first iPhone, Apple has been shaping the mobile narrative to suit its interests. Apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. In fact, up... Read More
Users will pass over apps with bad reviews

Users will pass over apps with bad reviews

Tuesday, October 24, 2017 by

Fifty percent of app users are likely to be dissuaded from downloading an app based on customer reviews that mention bugs and glitches. This, according to a recent survey conducted by QualiTest Group, the world’s second largest pure play QA and independent software testing company. For developers, getting the app to market is often the top consideration, but releasing a... Read More
Mobile games in-app advertising chat with Jun Group

Mobile games in-app advertising chat with Jun Group

Friday, October 13, 2017 by

People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol... Read More
Are app store subscription models right for your app?

Are app store subscription models right for your app?

Friday, October 06, 2017 by

While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u... Read More
Drawing app Da Vinci Eye releases for iOS

Drawing app Da Vinci Eye releases for iOS

Friday, September 08, 2017 by

The “Da Vinci Eye: Anyone Can Draw” app is now available on the Apple app store. Da Vinci Eye allows people of all ages and skill levels to learn to draw by tracing a picture projected through their iPhone screen. The app includes three different settings called classic, step-by-step and lesson of the day.  “After years of hearing family and friends explain to me t... Read More
CoachGuitar teaches you guitar and lets us look under the hood

CoachGuitar teaches you guitar and lets us look under the hood

Wednesday, September 06, 2017 by

CoachGuitar is a five-year old, France-based company that offers a unique method of teaching guitar enthusiasts of all skill levels how to play their favorite songs. Using the visual guitar teaching app, millions of students from around the globe download video tutorials and learn to play along. With a typical traffic of 2,000-3,000 downloads per day - and even reaching... Read More
Russian mobile markets showing good signs for growth

Russian mobile markets showing good signs for growth

Friday, August 18, 2017 by

With just $1.4 billion in revenues last year, the Russian gaming market looks rather modest when compared to the $24-billion Chinese market and the nearly $4-billion British market. However, a multitude of factors make the Russian market highly attractive to international investors and game publishers, says a report published by mobile marketing agency Zorka.Mobi and bu... Read More
The mobile printing six best practices for developers

The mobile printing six best practices for developers

Monday, August 14, 2017 by

When creating apps, a developer works hard to ensure optimal functionality and a great user experience - so it's critical that an app is truly the best it can be for its audience. These days, ensuring functionality and engagement means adding mobile print to an app. Mobile printing is an unmet need in many apps: According to an InfoTrends study, 95 percent of consumers ... Read More
STREAM from Lucktastic lets app marketers define and target US consumers

STREAM from Lucktastic lets app marketers define and target US consumers

Monday, July 24, 2017 by

Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“... Read More
Lucktastic releases STREAM audience platform

Lucktastic releases STREAM audience platform

Wednesday, July 19, 2017 by

Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“... Read More
App Verify SDK gets update for new iOS capabilities

App Verify SDK gets update for new iOS capabilities

Wednesday, June 21, 2017 by

TeleSign, an end-to-end communications platform as a service (CPaaS), has announced new iOS capabilities for its mobile app verification service, App Verify. App Verify for iOS is a lightweight software development kit (SDK) that enables mobile app developers to streamline the onboarding account verification process to assist with increasing conversions and providing id... Read More
Mozilla updated Thimble but there is more to the story

Mozilla updated Thimble but there is more to the story

Wednesday, June 21, 2017 by

Mozilla’s best-known open source project is likely the Firefox browser. But ask a computer science teacher or budding coder what Mozilla project they hold most dear, and you may receive a different answer: Thimble.Thimble is Mozilla’s free, educational code editor for teaching and learning HTML, CSS and JavaScript. It’s a highly visual and interactive tool: Every new ta... Read More
Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch

Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch

Tuesday, June 20, 2017 by

Tapjoy has announced a partnership with Atari, one of the world's most recognized publishers and producers of interactive entertainment, to make Tapjoy one of the first providers of rewarded advertisements in Atari’s mobile games. Players of Atari’s RollerCoaster Tycoon Touch can now earn free in-app coins by watching videos and engaging with other types of ads from Tap... Read More
How mobile video load time affects ad delivery

How mobile video load time affects ad delivery

Monday, June 19, 2017 by

Ask any mobile app developer, and they’ll tell you that one of the greatest challenges in monetizing their apps through video ads isn’t finding the right demand or knowing when to run the videos; it’s figuring out how to present video ads without slowing down their apps. I’m sure every developer at some point has done a Google search for something like, “Which ad networ... Read More
Reward videos for mobile ads payoff the best says Tapjoy

Reward videos for mobile ads payoff the best says Tapjoy

Thursday, June 15, 2017 by

Consumers want their apps free and their ads rewarded. A new study by Tapjoy,  a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l... Read More
The mobile ad fraud pandemic and what developers should know

The mobile ad fraud pandemic and what developers should know

Tuesday, June 13, 2017 by

Mobile ad fraud is a big concern in the mobile space. Unfortunately, we have seen this before in ad tech - players looking to make a quick buck by following revenue via monetizing it in an illegal way. Mobile ad fraud has created a dark ripple in the space, resulting in a lot of mistrust. The challenge is that fraud is widespread, and fraudsters are getting more and mor... Read More
Demand for mobile print solutions are on the rise

Demand for mobile print solutions are on the rise

Thursday, May 11, 2017 by

Understanding the opportunity for mobile printing in the workplace first requires rejecting the notion that the enterprise has abandoned much of its need for printing and paper records. Digital forms and workflows may be reducing the amount of paperwork, yet many organizations still rely on hard-copy contracts, government forms and reports to support business processes ... Read More
AppOnboard raises $4M in a seed round

AppOnboard raises $4M in a seed round

Wednesday, May 10, 2017 by

The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ... Read More
Monetizing apps without alienating users: A chat with Receptiv

Monetizing apps without alienating users: A chat with Receptiv

Wednesday, May 03, 2017 by

We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm... Read More
NoTrove threat is delivering millions of scam ads

NoTrove threat is delivering millions of scam ads

Friday, April 28, 2017 by

Earlier this year, RiskIQ, a digital threat management company, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that is delivering millions of scam ads that threaten consumers and further und... Read More
The marketing secrets of the most popular apps

The marketing secrets of the most popular apps

Tuesday, April 11, 2017 by

Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three... Read More
Insights on push alert frequency to improve new app user retention

Insights on push alert frequency to improve new app user retention

Monday, March 27, 2017 by

Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel... Read More
Mobile UX is just as important as functionality

Mobile UX is just as important as functionality

Thursday, March 02, 2017 by

Editors note: Guest submission by Daniel AssoulineWhen building new software or apps, many developers make the mistake of prioritizing functionality over user experience. But user experience is just as important - if not even more important than functionality in any software, app or product. Take security software, for example. By focusing on the functionality, it can p... Read More
How to increase app revenue by using analytics

How to increase app revenue by using analytics

Wednesday, March 01, 2017 by

Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare... Read More
It's getting cheaper to buy installs but users don't stick around says Fiksu

It's getting cheaper to buy installs but users don't stick around says Fiksu

Wednesday, March 01, 2017 by

January indexes from Fiksu DSP have revealed decreasing costs to drive installs across both iOS and Android devices, and increasing costs to acquire a user that makes a purchase. The data from Fiksu DSP tracks more than 38 trillion marketing events including impressions, clicks, downloads, registrations, purchases and other loyal user actions across 4.1 billion devices.... Read More
Tips for success in today's app market: A chat with Sean Galligan of Yahoo

Tips for success in today's app market: A chat with Sean Galligan of Yahoo

Wednesday, March 01, 2017 by

As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ... Read More
IBM and the Weather Company just introduced mesh network alerts

IBM and the Weather Company just introduced mesh network alerts

Wednesday, February 15, 2017 by

IBM and The Weather Company, an IBM Business, have introduced a new Mesh Network Alerts technology that provides a mobile method of communicating with underserved populations in developing countries to notify of potential severe weather events or disasters - even in areas with limited Internet connection, or cellular networks are disrupted due to an outage. Develop... Read More
How the new US administration will effect Internet privacy

How the new US administration will effect Internet privacy

Thursday, February 02, 2017 by

NordVPN has observed a notable increase in inquiries immediately after the U.S. election and a stable growth of interest from Americans ever since.As the new U.S. President starts his four-year term, many wonder what will be the new policy on government surveillance of ordinary citizens. President Donald Trump, while being vague on his views concerning Internet privacy,... Read More
Big Nerd Ranch doubled their profits last year

Big Nerd Ranch doubled their profits last year

Thursday, February 02, 2017 by

According the App Annie Forecast Report, the global mobile app store downloads will reach 288.4 billion in 2020, up from 149.3 billion in 2016. That's almost double the amount of downloads in just 4 years! Information like this makes wanna-be mobile developers jump out of their seats to ask one question, "How can I do THAT?"Although some do go on to do the traditional c... Read More
Mobile marketing trends report from MobileBridge: First edition

Mobile marketing trends report from MobileBridge: First edition

Wednesday, February 01, 2017 by

Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of exec level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge’s first edition of its Mobile Marketing Trends Report. “The fluidity and omnipresent change in the way c... Read More
HTML to PDF gets even easier with PhantomPDF 8.2

HTML to PDF gets even easier with PhantomPDF 8.2

Tuesday, January 17, 2017 by

Foxit Software has announced the availability of PhantomPDF 8.2, an enterprise-ready PDF solution offering powerful new collaboration, sharing and self-help tools.PhantomPDF, which replaces more expensive and less innovative solutions in the enterprise, also comes with ConnectedPDF technology, providing a range of cloud-delivered capabilities to improve document se... Read More
Check intrusive ads at the door: How app marketers can use native

Check intrusive ads at the door: How app marketers can use native

Monday, January 16, 2017 by

The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no... Read More
Creative interactions can drive engaged mobile app users

Creative interactions can drive engaged mobile app users

Monday, January 16, 2017 by

Editors note: Submitted by Spencer Scott, CEO of mobile rewards platform MeedAcquisition vs. engagement: it’s the mobile app publisher’s dilemma. Being found in the upper ranks of an app store guarantees more new users, but keeping those users engaged over long periods of time can be difficult. In fact, analysts have found than more than 80 percent of all downloaded app... Read More
Being smart about competitor mobile ads could increase your eCPM

Being smart about competitor mobile ads could increase your eCPM

Monday, January 09, 2017 by

You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake  -  the odds a... Read More
Top 12 software and app development stories from 2016

Top 12 software and app development stories from 2016

Saturday, December 31, 2016 by

We are so excited to be entering into our 4th year at App Developer Magazine, and we have you - our loyal followers to thank. Without you none of this would be possible, so thank you for riding along shotgun :)I thought it would be interesting to take a quick look back at the top stories we covered in the app development or software development industry - that got the m... Read More
Ransomware facts and the steps to prevent it on your device

Ransomware facts and the steps to prevent it on your device

Friday, December 30, 2016 by

As technology advances forward, so does its unintended consequences and evolution of bad people being able to exploit its weaknesses. Reports of one these exploits is sweeping across Europe, its name is ransomware. Ransomware is malware that allows hackers to take control of your computer and all its data, and then hold it hostage via encryption until a certain sum of m... Read More
Apple was the most gifted smartphone this Christmas

Apple was the most gifted smartphone this Christmas

Wednesday, December 28, 2016 by

Editors note: Data from Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryAs the holiday season finally comes to an end, smartphones were once again predominate on everyone’s wishlists. As Flurry does every year, they took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activati... Read More
How to prevent users from dumping your branded app

How to prevent users from dumping your branded app

Tuesday, December 20, 2016 by

We all know that the odds are stacked against branded apps. It has been established, for instance, that 90% of branded apps have fewer than 10,000 downloads. If you launch a new app today, you are one among 4 million or so.    With a 0.1% chance, the Chargers are more likely to win the Super Bowl.      Those odds are getting worse. The avera... Read More
Unity and Xiaomi team up

Unity and Xiaomi team up

Tuesday, November 29, 2016 by

Unity Technologies and Xiaomi have revealed additional details on the recent partnership agreement as both companies scale to serve consumers and developers worldwide. As one of the top Android device makers in China, Xiaomi boasts one of the world’s most engaged audiences, with the MIUI app store seeing more than 50 billion downloads to date. Unity developers will have... Read More
Why software is no longer being written from scratch

Why software is no longer being written from scratch

Tuesday, November 01, 2016 by

Application developers are increasingly reliant on open source component parts because pre-fabricated components speed up innovation and save developers the time (and money) of having to write code from scratch.But with 6.1% of component downloads containing a known security vulnerability it’s inevitable that defective parts will make their way into production – especia... Read More
Are your mobile game's Terms of Use enforceable?

Are your mobile game's Terms of Use enforceable?

Friday, October 21, 2016 by

Most mobile games have terms of use, and for good reason. Terms of use can help a game company avoid distracting, time-consuming, and expensive litigation. Terms of use can be a game changer by helping a company avoid class action litigation. They can also be used to ensure that any litigation is in a convenient location for the company. Some courts even allow the compa... Read More
AdTrial: The new playable ad format from Playdigious

AdTrial: The new playable ad format from Playdigious

Wednesday, October 19, 2016 by

Playdigious, has announced “AdTrial,” a new mobile ad platform that allows gamers to play short game demos, directly in mobile advertisements, without the need to download a game. The content delivered via AdTrial provides a true gaming experience that allows gamers to have a new level of “pre-download” interaction never experienced before at this scale.  Equally, ... Read More
New AnacondaCrew partner program to leverage open data science technology

New AnacondaCrew partner program to leverage open data science technology

Friday, October 14, 2016 by

Continuum Analytics, the creator and driving force behind Anaconda, has announced the launch of the AnacondaCrew Partner Program. Following the recent momentum in revenue and Anaconda growth of over three million downloads, this program is focused on enabling partners to leverage the power of Open Data Science technology to accelerate time-to-value for enterprises by em... Read More
JFrog talks about Artifactory and Bintray for DevOps and developers

JFrog talks about Artifactory and Bintray for DevOps and developers

Wednesday, October 05, 2016 by

JFrog provides infrastructure for software build, management and delivery in open-source, on-premise and SaaS cloud solutions. Their technology helps enterprises accelerate software development cycles by changing the way developers and DevOps teams manage their binary artifacts. We sat down with Shlomi Ben Haim, CEO of JFrog, to find out more about the company, and to g... Read More
How iOS 10 Is Going to Help App Developers More Than Ever

How iOS 10 Is Going to Help App Developers More Than Ever

Tuesday, September 13, 2016 by

The new Apple upgrade cycle with iOS 10 and the iPhone 7 is an exciting and opportune time for developers, and given what’s included in iOS 10, this round is no exception.We tend to think about Apple changes in two categories: first, what exciting and improved experiences can we bring to our users? And second, how can we use these new features to run our business m... Read More
Developers Experiencing Apple App Store Upload Trouble With App Thinning: Tech Note 2432

Developers Experiencing Apple App Store Upload Trouble With App Thinning: Tech Note 2432

Friday, September 09, 2016 by

If you’ve been experiencing issues trying to get your app to Apple in the past couple of days, you aren’t alone. We are hearing rumbles from around the Internet that Apple engineers might be fighting an issue surrounding bitcode (enabled or disabled) during app thinning. It’s something that I experienced myself over the past 24 hours.The message most are receiving looks... Read More
BYOD nightmare: Pokemon Go

BYOD nightmare: Pokemon Go

Wednesday, September 07, 2016 by

Pokémon Go, the smartphone game that became an overnight worldwide sensation, may be more than the latest technology must-have. The cute augmented reality app could actually provide cybercriminals an entry point to your business and personal files.Company security directors were already wringing their hands over employees who mix their work and private information on th... Read More
Creator of LureDeals Talks About Capitalizing on Pokemon Go Traffic

Creator of LureDeals Talks About Capitalizing on Pokemon Go Traffic

Saturday, August 27, 2016 by

Britt White is a former hog wrestling world champion, but most recently gained notoriety for Lure Deals, which provides marketing opportunities for Pokémon GO. He has been a part of the Austin tech community for a few years now and runs TKM Labs, a digital agency and virtual reality firm focused on tackling industry specific issues utilizing VR and AR across areas like ... Read More
Chatting With the Creator of Trivia Crack About App Success and the Smile Test

Chatting With the Creator of Trivia Crack About App Success and the Smile Test

Thursday, August 25, 2016 by

We recently sat down with Etermax, the creator of Trivia Crack to get the inside track on their success as a mobile team. Trivia Crack Kingdoms, the sequel to its flagship mobile game, has surged in popularity as the game surpassed seven million downloads across all platforms worldwide. Here’s what Maximo Cavazzani, CEO and founder of Etermax had to say. ADM: Who a... Read More
Hazelcast Releases Updates to Its Open Source In-Memory Computing Platform

Hazelcast Releases Updates to Its Open Source In-Memory Computing Platform

Wednesday, August 24, 2016 by

Hazelcast has released the latest version of its Hazelcast open source in-memory data grid which the company says is 30% faster than previous versions and is the first fully modularized version of Hazelcast. The Hazelcast operational in-memory computing platform helps companies manage their data and distribute processing using in-memory storage and parallel execution fo... Read More
Wireless Networks, SSL, Content Delivery Networks: What You Need to Know

Wireless Networks, SSL, Content Delivery Networks: What You Need to Know

Thursday, August 18, 2016 by

Everything and everyone is going mobile. We all hear it every day. We see people wondering around parks looking for Pokémon. Increasingly, we see people using mobile devices to replace desktops and laptops professionally. How are architectures for application performance evolving to keep up with the shift to mobile? Let’s look at two trends that are conspiring... Read More
App Annie Launches New App Monetization and Marketing Intelligence Offering

App Annie Launches New App Monetization and Marketing Intelligence Offering

Wednesday, August 03, 2016 by

App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates... Read More
Mopria Alliance Announces App Challenge for Android App Developers

Mopria Alliance Announces App Challenge for Android App Developers

Friday, July 29, 2016 by

The Mopria Alliance is reaching out to Android app developers with a new app competition. Co-sponsored by BeMyApp, the Mopria PRINTanomics Android App Challenge offers an online challenge designed to recognize the most innovative Android apps with mobile printing capabilities. You can register or learn more about the contest at http://appsthatprint.bemyapp.comPRINT... Read More
Orange is the New Black, Still Buffering? Don't Blame Your Network Blame Your App

Orange is the New Black, Still Buffering? Don't Blame Your Network Blame Your App

Thursday, July 21, 2016 by

Apps are winning the mobile video streaming wars. A mere 18% of users stream on mobile web, with the majority watching their favorite videos on apps like Netflix, YouTube, and HBO GO. Yet despite the popularity, video loading remains frustratingly slow - between the constant buffering and lost connections, it’s becoming increasingly tempting to throw your phone out the ... Read More
Four Key Considerations to Get Past App Replacement

Four Key Considerations to Get Past App Replacement

Wednesday, July 20, 2016 by

Today, with over three million mobile apps available for consumers, app replacement - the deletion of an app due to alternative options - has become a major issue for developers looking to increase, let alone maintain, retention. In fact, according Yahoo’s research, nearly 50% of smartphone dominant users replace apps on a weekly basis. Furthermore, most apps are d... Read More
Some Advice If You Are Creating AR Games or Geolocating Kids Like Pokémon GO

Some Advice If You Are Creating AR Games or Geolocating Kids Like Pokémon GO

Friday, July 15, 2016 by

For years, I’ve been talking about free, downloadable smartphone apps as creepware that is designed with one major purpose – to spy on you and your children. Creepware is a form of malware that spies on you for whatever reason the developer chose – either to listen in on your microphone, covertly take pictures of you and your surrounds or even worse, to ultimately steal... Read More
How Yahoo! JAPAN Is Solving Indoor Navigation and Search Challenges for Yahoo! Maps Users

How Yahoo! JAPAN Is Solving Indoor Navigation and Search Challenges for Yahoo! Maps Users

Wednesday, June 22, 2016 by

It is easy to get lost in a Tokyo train station. Tokyo’s Shinjuku station, for example, handles 3.6 million passengers a day across hundreds of thousands of square meters of platforms, concourses and malls. It’s the biggest station in the world and is followed closely by three of Tokyo’s other train stations.In recent years, the stations have been redeveloped with premi... Read More
Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies

Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies

Tuesday, June 21, 2016 by

Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ... Read More
President of 360 Games Alex Xu Discusses Chinese Game Publishing Opportunities

President of 360 Games Alex Xu Discusses Chinese Game Publishing Opportunities

Wednesday, June 15, 2016 by

To learn more about the growing Chinese gaming market and the opportunity China presents for game developers, we spoke with Alex Xu is president of 360 Games. The company is a leading Chinese game platform and publisher which recently released initiatives to attract global game developers to China, including the formation of the SUPER360° Strategy, a mobile ad revenue r... Read More
The Challenges Of Monetizing In App Mobile Ads

The Challenges Of Monetizing In App Mobile Ads

Monday, June 06, 2016 by

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent... Read More
App User Abandonment Numbers Drop Slightly Year to Year

App User Abandonment Numbers Drop Slightly Year to Year

Friday, May 27, 2016 by

Localytics has released its fifth annual app user retention study, which measures app loyalty and abandonment across its user base of 37,000 apps.To conduct the research, Localytics measured the user retention and app abandonment. User retention was defined as the percentage of users who return to an app eleven or more times. User abandonment was defined as the percenta... Read More
A Recipe for a Best Selling App

A Recipe for a Best Selling App

Monday, May 16, 2016 by

The introduction of the smartphone and app stores sparked a revolution for developers, giving them a new platform to provide entertainment, education, tools and so much more to the masses, right at their fingertips. Millions of apps are available today and thousands of new products pop up daily. However, rapid adoption leads to market saturation - how can a consume... Read More
ASO and Fear of the Unknown

ASO and Fear of the Unknown

Thursday, April 07, 2016 by

App stores are densely saturated and constantly growing. With over 1,000 new apps added every day to Apple’s App Store alone, getting their apps discovered is a leading issue faced by mobile app developers today. One of the most important methods of maximizing marketing efforts for an app is App Store Optimization (ASO). ASO is the process of optimizing an app's pl... Read More
Here's How to Maximize Your App's Potential Using Data

Here's How to Maximize Your App's Potential Using Data

Monday, March 28, 2016 by

Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor... Read More
Leveraging Mobile Gameplay Analytics and User Psychology For Retention

Leveraging Mobile Gameplay Analytics and User Psychology For Retention

Friday, March 25, 2016 by

Ever since Apple introduced its App Store in 2008, game developers have been lining up for their share of the now almost $50 billion dollar industry. However, designing games that stand out from the rest of the crowd can be extremely difficult and is now just as much art as it science. With over 2,000 new apps being added to the App Store and Google Play daily, dev... Read More
How to Think About Mobile App Retention

How to Think About Mobile App Retention

Monday, March 21, 2016 by

An age-old question asked by founders is: Should I focus on growth or profit? If you take into consideration the recent economic context of falling valuations and dying unicorns, the question is moot. Investors want to see sustainability; and a sustainable business takes both growth and profit into account. Early-stage companies, eager to show off their hockey stic... Read More
Aurasma Augmented Reality Marketing Platform Updates Released by HP

Aurasma Augmented Reality Marketing Platform Updates Released by HP

Wednesday, March 16, 2016 by

HP Software has released a number of updates to its HP Aurasma augmented reality (AR) marketing platform. The company also has announced that it now has more than 200,000 companies creating augmented reality experiences with the platform.With HP Aurasma, companies can leverage any object, image, or place to offer app users  the ability to view AR marketing and othe... Read More
Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame

Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame

Friday, March 11, 2016 by

It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet... Read More
Reducing the Creative Lag Bottleneck Problem for App Updates

Reducing the Creative Lag Bottleneck Problem for App Updates

Thursday, March 10, 2016 by

We visited with Shahar Kaminitz, CEO and founder of Insert, to discuss the problem of “creative lag” – the time it takes app developers to get an idea to get from whiteboard to a consumer’s device and the subsequent delays associated with development, test cycles and app store approval processes. Kaminitz has recently brought out of stealth mode the Insert mobile engage... Read More
The Top Revenue Earning App Publishers for 2015

The Top Revenue Earning App Publishers for 2015

Tuesday, March 01, 2016 by

App Annie has identified the top companies as defined by the revenue when considering combined iOS and Google Play income from January 1, 2015 to December 31, 2015. The “App Annie 52” is an annual report that reveals app rankings based on revenue earned from paid downloads and in-app purchases from the iOS App Store and Google Play Store and does not include revenu... Read More
Two Case Studies On How Programmatic Ad Mediation Maximize Revenues

Two Case Studies On How Programmatic Ad Mediation Maximize Revenues

Friday, February 26, 2016 by

Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro... Read More
Six Steps to Increased App User Engagement

Six Steps to Increased App User Engagement

Thursday, February 25, 2016 by

Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ... Read More
First Insight Into Windows Store App Trends After Launch of Windows 10

First Insight Into Windows Store App Trends After Launch of Windows 10

Saturday, February 20, 2016 by

The Windows Dev team has announced the first reporting of the Windows Store trends since Microsoft announced in January that over 200 million PCs, tablets, and phones across the globe are now running Windows 10, making it the fastest growing version of Windows in history. This latest reporting period encompasses October – December 2105.Since the Windows 10 launch, over ... Read More
Custom Apps Are Helping Businesses Increase Their Productivity by as Much as 60 Percent

Custom Apps Are Helping Businesses Increase Their Productivity by as Much as 60 Percent

Tuesday, February 16, 2016 by

We visited with Ann Monroe, Sr. Director of Marketing, FileMaker (An Apple Subsidiary) to talk about the company’s and its platform to help enterprises create custom applications for iPad, iPhone, Windows, Mac and the web.ADM: There are a number of players now in the custom app development space, and at 30 years old, FileMaker has been around a lot longer than many of t... Read More
New FD.io Open Source Project Offers IO Services Framework for Network and Storage Software

New FD.io Open Source Project Offers IO Services Framework for Network and Storage Software

Sunday, February 14, 2016 by

The newly launched FD.io (“Fido”) initiative is an open source project to provide an IO services framework for the next wave of network and storage software. The project is also announcing the availability of its initial software and formation of a validation testing lab.A Linux Foundation Collaborative Project, early support for FD.io comes from founding members 6WIND,... Read More
Turning Viral Apps into Sustainable Businesses

Turning Viral Apps into Sustainable Businesses

Wednesday, February 10, 2016 by

You just built your first viral app. It's shooting up the app store rankings and it's racking up downloads. But what comes next?Bridging the gap from app-of-the-moment to a truly sustainable app and business requires insight and strategy. With many viral apps, usage peaks quickly, then fades, giving developers a small window to engage users.Based in Beijing, China, Mome... Read More
Are Your Mobile Apps Ready for 2016

Are Your Mobile Apps Ready for 2016

Wednesday, February 10, 2016 by

Mobile devices became the shopper’s device of choice for browsing and buying this holiday season, with mobile accounting for 57.2 percent of all online traffic and 36.2 percent of all online sales – respective increases of 15.2 and 30 percent over 2014, according to IBM Watson Trend. With another holiday shopping season behind us and companies working hard to ... Read More
Why Lite Apps Were Spurring Growth for Android App Categories in 2015

Why Lite Apps Were Spurring Growth for Android App Categories in 2015

Tuesday, February 02, 2016 by

To learn more about ironSource's Fastest Growing Apps research and insights gained from the ongoing reporting we visited with Omer Kaplan, CMO and co-founder of ironSource. The latest information from the Q4 Fastest Growing Apps report explores the app market trends that impacted the growth trajectory of the world's most popular app categories.ADM: Tell us about the Fas... Read More
Priori Data Introduces Google Play App Store Analytics Platform

Priori Data Introduces Google Play App Store Analytics Platform

Wednesday, January 27, 2016 by

Priori Data, a Berlin-based app store intelligence startup, has released its Google Play app store analytics platform. The new platform is titled Priori Data PRO for Google Play and it offers support for strategic decision-making with app market data and competitive intelligence tools.Priori Data PRO enables Android app publishers to track global market movements, local... Read More
Everything You Need To Know About the Malicious Apps in Google Play

Everything You Need To Know About the Malicious Apps in Google Play

Tuesday, January 26, 2016 by

Earlier this month, the Google Play store was reduced to chaos with the discovery that 13 apps - several of which were extremely popular- were infected with malware developed by the infamous China-based BrainTest, a malicious “brand” that had been lurking in the shadows, but has now made a comeback.We’ve rounded up everything you need to know about this attack on Androi... Read More
A Recap on the Highlights for App Monetization for 2015

A Recap on the Highlights for App Monetization for 2015

Thursday, January 21, 2016 by

2015 saw the app markets continue to grown, driven by the two top players, Apple’s iOS and Google Play. App Annie has just published its annual review of the top app marketing and app monetization trends for 2015.The report shows that, when considering the two top app stores, iOS saw significant increases in worldwide revenue from gains in China, the United States and J... Read More
An Interview with InMobi's Anshul Srivastava Reveals Her Perspective as a Female Developer

An Interview with InMobi's Anshul Srivastava Reveals Her Perspective as a Female Developer

Tuesday, January 19, 2016 by

We recently visited with Anshul Srivastava who is a senior software engineer at InMobi, to get her perspective on app development. Anshul Srivastava joined InMobi 2012 and has helped build and implement algorithms for the programmatic unified marketplace. Anshul has also built an Android app called 'Paintastic' under her developer alias 'Creativity Unlimited' which... Read More
A Deep Dive Into the Salesforce AppExchange App Marketplace on its 10th Anniversary

A Deep Dive Into the Salesforce AppExchange App Marketplace on its 10th Anniversary

Thursday, January 14, 2016 by

We thought it would be relevant to take a deep dive into the development and current offerings of the Salesforce AppExchange, which is now celebrating its 10th year. We visited with Jim Sinai, Salesforce's Vice President of App Cloud Marketing, for insight into the platform.ADM: What’s the AppExchange? Sinai: Ten years ago, Salesforce had a vision that customers, p... Read More
Drew Burns of Adobe Weighs in on Mobile Marketing for 2016

Drew Burns of Adobe Weighs in on Mobile Marketing for 2016

Wednesday, January 13, 2016 by

As the app market continues to explode (see our recently published article “App Usage Grows by 58% in 2015 and Shows No Sigh of Slowing Down”) app publishers will have to continue to improve and update their app marketing tactics as competition continues to increase. We visited with Drew Burns who is the senior product marketing manager for Adobe Target and wo... Read More
Mobile Advertising Predictions for 2016

Mobile Advertising Predictions for 2016

Wednesday, January 06, 2016 by

We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and Tom Cumming... Read More
As The Need for Mobile Increases So Will the Adoption of Node.js

As The Need for Mobile Increases So Will the Adoption of Node.js

Tuesday, December 22, 2015 by

The work of early Node.js adopters has helped bring it into the mainstream. The benefits are clear: it enables developers to implement fast IT, driving more agile development practices and achieving high functionality at a quick pace. As many organizations work to rapidly develop apps while also responding to changes in the business - while simultaneously maintaini... Read More
Apple Releases Open Source Swift Community at Swift.org

Apple Releases Open Source Swift Community at Swift.org

Tuesday, December 08, 2015 by

Apple has announced the availability of an open source Swift community, including the new Swift.org which is dedicated to open source Swift. The website hosts resources for developers that want to contribute to Swift, offer fixes, and interact with other developers.Swift.org allows any Apple developer to download the Swift code and in-development builds. More advanced d... Read More
New Google Cast Remote Display Plugin for Unity Game Developers

New Google Cast Remote Display Plugin for Unity Game Developers

Monday, December 07, 2015 by

Google has released a new Google Cast Remote Display plugin for Unity to help game developers make their Unity games available through Google Cast. The Google Cast Remote Display APIs use the GPUs, CPUs and sensors of an Android or iOS mobile device to render a local display on the mobile device and a remote display on a TV.Developers can download the Remote Display plu... Read More
$200,000 in Advertising Will Give You a Top 25 iOS App

$200,000 in Advertising Will Give You a Top 25 iOS App

Friday, December 04, 2015 by

Do you have a spare $200,000? Then you have the cash to conduct an advertising campaign to get an app into the top 25 in the U.S. for the Apple App Store. While that probably is unattainable for most app publishers, the good news is that if you want to be tops in Canada, its only going to cost you $15,000.These and other projected advertising costs are derived from data... Read More
appFigures Launches Review Cards to Let Developers Share App Reviews

appFigures Launches Review Cards to Let Developers Share App Reviews

Friday, November 27, 2015 by

appFigures, the app store intelligence platform that helps businesses and developers make better data-driven decisions, has announced its latest offering – Review Cards. Review Cards enable app makers using appFigures to share their app store reviews either internally or externally, with team members, friends, users, or the general online community. With Review Cards, a... Read More
5 Ways To Promote Your App Without Spending a Ton of Money

5 Ways To Promote Your App Without Spending a Ton of Money

Saturday, November 14, 2015 by

The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ... Read More
Flexera Software's Universal Enterprise App Store Offers New Cloud Based Functionality

Flexera Software's Universal Enterprise App Store Offers New Cloud Based Functionality

Wednesday, November 11, 2015 by

Flexera Software’s universal enterprise app store, App Portal, has been updated to provide new upport for companies who are delivering cloud apps to their employees.  This new functionality includes enhanced Apple Mac environments, tracking of time and cost savings associated with implementing a self-service enterprise app store, and more.App Portal is a universal ... Read More
Latest Issue of App Developer Magazine Highlights the Expanding Application Economy

Latest Issue of App Developer Magazine Highlights the Expanding Application Economy

Wednesday, November 11, 2015 by

The latest issue of App Developer Magazine is now available offering top insight, expert commentary and the latest news about the application economy.The November 2015 issue offers contributions from a number of people that are leading the companies that are creating the products and services that are the underpinning of the app economy. These feature articles are wide ... Read More
Reflection's Beta Platform Provide New Option for Market Analytics of App Categories

Reflection's Beta Platform Provide New Option for Market Analytics of App Categories

Tuesday, November 10, 2015 by

New Startup Reflection has released its app market intelligence platform in beta to help developers understand what apps to make, where to market, and identify the strategies and revenue models that achieve the best results. Reflection provides access to daily data for the top 200 apps in all available countries, stores and categories.Reflection’s leaderboard platform p... Read More
New XcodeGhost Malware Variation Discovered By Symantec

New XcodeGhost Malware Variation Discovered By Symantec

Wednesday, November 04, 2015 by

A new XcodeGhost malware variant has been discovered by the security team at Symantec. It was found in apps created with unofficial downloads of Xcode, which are hosted regionally, and can be attractive to developers because of the faster download speeds available when compared to the official version (due to the large file-size of Xcode).When these unverified versions ... Read More
Not Getting App Store Downloads - Here's Why

Not Getting App Store Downloads - Here's Why

Saturday, October 31, 2015 by

As the development of your mobile app progresses, you should start considering all the elements of your app marketing plan. The first place to start is your app store optimization (ASO) plan for the App Store. Why? Research shows that 60-70% of AppStore downloads come directly from search and discovery within the App Store. I will focus on Apple products here, but ... Read More
Gap Between iOS and Android Continues to Grow

Gap Between iOS and Android Continues to Grow

Wednesday, October 28, 2015 by

According to App Annie’s Q3 2015 Market Index the gap in performance between the iOS App Store and Google Play continues to grow. Its not a one sided affair however, as Google Play’s overall market share continues to dwarf iOS, but from the app revenue side, Apple is a clear winner over Google.In Q3 2015 the report shows that worldwide downloads on Google Play were abou... Read More
Windows 10 Now Represents 50 Percent of all Windows Store Downloads

Windows 10 Now Represents 50 Percent of all Windows Store Downloads

Wednesday, October 14, 2015 by

According to the September Windows Store trends report, Windows 10 represents over 50% of all downloads, achieving this number in just over 60 days since its release. This analysis and more is available as part of a report published monthly by Microsoft to show Windows developers various s app monetization opportunities across categories, markets, and more.The release o... Read More
A Guide to Become a Successful Appreneur

A Guide to Become a Successful Appreneur

Tuesday, October 06, 2015 by

Mobile app development is a lucrative field. The tremendous success of numerous apps on the market adds to its appeal and this has led to a situation, where app entrepreneurs or appreneurs earn truckloads of money from creating and marketing their apps. This write-up traces the steps of successful appreneurs, which will help you follow suit. Know Your Target Audien... Read More
Google Play Offers New Versions of C++/iOS SDKs and Unity Plug-in

Google Play Offers New Versions of C++/iOS SDKs and Unity Plug-in

Wednesday, September 16, 2015 by

The Google Play team is rolling out a new version of its C++/iOS SDKs to offer improved CocoaPods support, which will make it easier to configure Play game services in Xcode. The new Unity plug-in will make it easier to build for iOS.The latest build of the C++/iOS SDKs is built on the new Google Sign-In framework, which adds support for authenticati... Read More
App Marketing Costs for July Show Smarter App Targeting Methods

App Marketing Costs for July Show Smarter App Targeting Methods

Wednesday, September 02, 2015 by

According to its latest monthly app marketing report, Fisku saw the cost per install (CPI) rise and the cost to acquire a loyal user (CPLU) fall. The company predicts this pattern indicates smarter targeting as publishers are spending more to get their messages in front of the right audiences at the right time and earning long-term loyalty in return.In the July report t... Read More
Android Fragmentation Continues to Challenge App Developers

Android Fragmentation Continues to Challenge App Developers

Tuesday, August 18, 2015 by

Is your Android app ready to take on over 24,000 different devices? According to its most recent report on Android fragmentation, OpenSignal tracked the downloads of the OpenSignal app over the last two months and found over 24,000 distinct devices have access to a developer’s Android app, making optimization a nightmare. The company reports that in two years Android fr... Read More
Your Favorite Apps Reimagined

Your Favorite Apps Reimagined

Thursday, August 06, 2015 by

80% of companies say that they deliver “superior” customer service and experience, but only 8% of consumers agree, according to recent research from Lee Resources. In order to meet customers’ expectations in today’s hi-tech world, it’s crucial that businesses go the extra mile and look to new technology to offer innovative and great customer experiences.The most popular... Read More
How Culture Can Impact App Downloads

How Culture Can Impact App Downloads

Monday, August 03, 2015 by

YouAppi has released some interesting statistics from its app download data compiled from customer campaigns showing that differences in culture can indeed play a factor in app usage. YouAppi derived the stats from their proprietary algorithms which analyze the mobile content consumption, usage, and spending patterns of over 200 million app users.For example, the YouApp... Read More
Android Developers Can Now Do Staged Rollouts of Google Play Apps

Android Developers Can Now Do Staged Rollouts of Google Play Apps

Saturday, August 01, 2015 by

Google has announced new functionality to help developers beta test their Android apps. Currently, the Google Play Developer Console lets developers release early versions of an app to selected users as an alpha or beta test before pushing updates to full production (much like Apple's TestFlight). The select user group downloads the app on Google Play as normal, bu... Read More
Mobile Marketing Insights with Adobe Target's Drew Burns

Mobile Marketing Insights with Adobe Target's Drew Burns

Monday, July 20, 2015 by

We recently visited with Drew Burns, senior product marketing manager for Adobe Target, who works to evangelize the practice of iterative testing and content targeting in the digital marketing world. The subject of our chat was how to unlock the full potential of A/B testing to help mobile developers with their marketing efforts.ADM: What exactly is A/B testing? We know... Read More
Newzoo and Priori Data Show You Top Games By Revenue and Downloads

Newzoo and Priori Data Show You Top Games By Revenue and Downloads

Wednesday, July 15, 2015 by

Newzoo is offering a new monthly listing of top iOS games by revenues covering the US, China and Europe. Newzoo’s new top iOS games by revenue ranking is based on its proprietary analysis and modeling of app store data in combination with its predictive global revenue model which provides projections for smartphone and tablet gaming on a global, regional and countr... Read More
Study Finds Developers Really Update Apps For Marketing Purposes

Study Finds Developers Really Update Apps For Marketing Purposes

Thursday, July 09, 2015 by

A recent study by the UK’s Centre for Competition Policy (CCP) provides a strong argument that developers who update their apps frequently, may do so more for app marketing purposes than to improve an app’s functionality itself.The paper, Updates Management in Mobile Applications: iTunes vs Google Play, was authored by Stefano Comino - Universita di Udine (Italy); Fabio... Read More
VMware Releases Two Previews of Products for Docker Containerized Applications

VMware Releases Two Previews of Products for Docker Containerized Applications

Monday, July 06, 2015 by

To help companies build, deploy and run cloud-native applications, VMware has released  technology previews of two new Docker tools - AppCatalyst and Project Bonneville,AppCatalyst is a technology preview of an API and Command Line Interface (CLI)-driven hypervisor that offers developers a way to replicate a private cloud locally on their desktop for building and t... Read More
App Marketing Cost Show Ten Percent Drop in Recent Findings

App Marketing Cost Show Ten Percent Drop in Recent Findings

Thursday, July 02, 2015 by

App marketing costs have seen a ten percent decrease according to the latest findings of the Fiksu May indexes. The firm also reports that app install volumes have decreased by 17% across the top 200 iOS free apps for the US.Top findings as reported by Fiksu include:Cost per Loyal User IndexThe Cost per Loyal User Index measures the cost of acquiring a loyal user for br... Read More
Neotys Updates Performance Monitoring Platform for Web and Mobile

Neotys Updates Performance Monitoring Platform for Web and Mobile

Saturday, June 27, 2015 by

Neotys offers load testing and performance monitoring tools for web and mobile applications and had released NeoSense 1.1, offering the latest update to its synthetic monitoring solution for application performance and availability.The release of NeoSense 1.1 adds new capabilities for web and mobile applications to create realistic monitoring profiles even for complex b... Read More
Boost App Advertising Revenue by Prioritizing the User Experience

Boost App Advertising Revenue by Prioritizing the User Experience

Wednesday, June 24, 2015 by

App developers’ strongest revenue stream comes from the advertising real estate and the user eyeballs they can offer, which means that it is vital to deliver targeted audience segments and an ad experience designed to facilitate engagement and, eventually, a purchase or conversion. A solid record of performance will keep your current advertising partners happy and attra... Read More
Criteo Open Sources One Terabyte Machine Learning Dataset

Criteo Open Sources One Terabyte Machine Learning Dataset

Tuesday, June 23, 2015 by

Criteo is releasing to the open source community an anonymized machine learning dataset with more than four billion lines totaling over one terabyte in size, built through Criteo’s advertising click prediction dataset. Criteo’s terabyte dataset is hosted on Microsoft Azure, and details on how to access, utilize and download it can be found at the Criteo Labs websit... Read More
Apps that Stick: A 29 Step Plan for a Killer Launch

Apps that Stick: A 29 Step Plan for a Killer Launch

Thursday, June 18, 2015 by

Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo... Read More
App User Retention Sees Uptick in US but Decline in China

App User Retention Sees Uptick in US but Decline in China

Saturday, June 13, 2015 by

The most recent version of Localytics annual app user retention study provides a snapshot into loyalty and abandonment globally. The study focuses on two metrics: 1) User Retention - The percentage of users who return to an app eleven or more times and 2) User Abandonment - The percentage of users who abandon an app after one session.The study shows a decline in user re... Read More
Companies Battle to Push Out New Applications at an Accelerated Pace

Companies Battle to Push Out New Applications at an Accelerated Pace

Friday, June 12, 2015 by

A new study of companies across the globe indicates that enterprise are paying close attention to the need to create better and more expansive applications and do so at a faster rate than ever before.The study was commissioned by CA Technologies and conducted by Oxford Economics. It surveyed 200 senior business and IT executives with knowledge of and responsibility for ... Read More
Appboy Now Offers Android Push Notifications in China through Baidu Cloud

Appboy Now Offers Android Push Notifications in China through Baidu Cloud

Monday, June 08, 2015 by

With China adding 460 million smartphones in 2014, app publishers are going to find it’s a market that they really can’t afford to ignore. To help developers penetrate the market, Appboy has announced support for Android push notifications in China through Baidu Cloud Push. In a statement released recently, the company commented, “In most of the world, apps sending... Read More
User Acquisition: The Hidden Driver Behind the Unbundling Trend

User Acquisition: The Hidden Driver Behind the Unbundling Trend

Tuesday, June 02, 2015 by

There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap... Read More
Mobile Action Releases Updates to its App Store Optimization Platform

Mobile Action Releases Updates to its App Store Optimization Platform

Sunday, May 31, 2015 by

Mobile Action has releases updates to its platform which provides, predictive tools and insights to optimize App Store performance.   Mobile Action’s big data engine provides app developers with a visibility score that factors in over 8 billion data points, including category, location, season, market, competitors, organic/paid growth, and more. Based on this ... Read More
Small Giant Games Hits It Big With Debut Title Hitting One Million Downloads in Six Days

Small Giant Games Hits It Big With Debut Title Hitting One Million Downloads in Six Days

Monday, May 25, 2015 by

Oddwings Escape, a debut mobile app game title by Finnish developer Small Giant Games, has hit the one million players mark globally since its launch in the App Store on Thursday May 14th. The game is available as a free download and has been topping the App Store charts around the world, reaching the top 10 iPhone games chart in 73 countries and the top 10 iPad games c... Read More
Apple Makes New App Analytics Tools Available to Developers

Apple Makes New App Analytics Tools Available to Developers

Thursday, May 21, 2015 by

Apple has released its new App Analytics which, according to Apple, provides the ability to “Measure user engagement, marketing campaigns, and monetization for your iOS apps with data you won’t find anywhere else.” The analytics platform is included with the iOS Developer Program membership and requires no technical implementation.Developers can use the analytics to cal... Read More
The Smurfs Games App Drives Budge Studios Past 100 Million Downloads

The Smurfs Games App Drives Budge Studios Past 100 Million Downloads

Wednesday, May 13, 2015 by

Budge Studios, a Canadian based children’s app publisher, has announced that it has reached the 100 million app downloads threshold. The 100 millionth download came just after the launch of The Smurfs Games, a sports themed app. Other apps released by Budge Studios include Thomas & Friends, Barbie, and Strawberry Shortcake. Budge Studios began publishing apps i... Read More
Localizing Your App to Drive Store Rankings and Global Growth

Localizing Your App to Drive Store Rankings and Global Growth

Wednesday, May 13, 2015 by

When was the last time you downloaded an app written in Bengali? Or Japanese? If you’re a native English speaker, the answer is probably - and understandably - never. Though of course there are apps out there that are written in these languages and more, but not in English. And if English is your only language, this means that those apps are not available to you in any ... Read More
Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10

Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10

Wednesday, May 06, 2015 by

Included in the announcements release at Microsoft’s Build conference was a number of new monetization tools including the availability of a new preview advertising SDK for Windows 10. Here are highlights of the announcement:- Preview advertising SDK for Windows 10 is now available. This universal ad SDK supports phone, tablet, and PC. The ad SDK also supports video int... Read More
A Quiz for Developers to Test Their App Analytics IQ

A Quiz for Developers to Test Their App Analytics IQ

Thursday, April 30, 2015 by

Website visitor consumption verses app user engagement. Completing tasks vs. searching for information. These differences and more distinguish between how users interact on the mobile web and mobile apps. And as a web or app publisher, measuring your metrics for the two is just as different.For example, do you know which of these is the correct answer to this question –... Read More
Mozilla Releases New Trainspotting Blog Series to Track Firefox Releases

Mozilla Releases New Trainspotting Blog Series to Track Firefox Releases

Tuesday, April 28, 2015 by

The Firefox team is hosting a new blog series called Trainspotting on Mozilla Hacks which is designed to help Web developers keep up with what’s new, what’s changed and what is coming soon in all of the Firefox's, the Web platform, and the Mozilla tools for building the Web.The Trainspotting name comes from the way Mozilla develops Gecko and Firefox on a “train model” a... Read More
Windows and Windows Phone Store Trends for First Quarter 2015

Windows and Windows Phone Store Trends for First Quarter 2015

Wednesday, April 22, 2015 by

Microsoft has released the latest Windows Store trends across categories, markets, and more for Q1 2015. Microsoft provides the quarterly analysis to help app developers understand general trends can help determine what types of apps to build or where to focus development efforts. Data from the Windows Store is presented alongside Windows Phone Stores.Windows and Window... Read More
The Best Day to Launch or Market Your iOS App

The Best Day to Launch or Market Your iOS App

Tuesday, April 07, 2015 by

So what day is the best day to launch your iOS app or to gain downloads? You have seven chances to get the answer right. And the answer is (drumroll please) … it depends on your type of app. The iOS app download and revenue analysis covered here was derived from a recent research study conducted by Sensor Tower, an app marketing intelligence company. According to a... Read More
How to Use Traditional Marketing Channels to Propel Your App Marketing

How to Use Traditional Marketing Channels to Propel Your App Marketing

Monday, April 06, 2015 by

Traditional marketing channels have been getting a bad rap in the last few years as mobile marketing opportunities have continued to explode. However, as most app publishers will tell you, it continues to be more difficult and more expensive to market your app with mobile marketing strategies. To grow your app you need to leave no stone unturned. And many app publi... Read More
Windows 10 Developer Tooling Technical Preview Released

Windows 10 Developer Tooling Technical Preview Released

Friday, March 27, 2015 by

The Windows developer team has released to the Windows Insiders community the first technical preview of the Windows 10 developer tooling.As a preview, do not expect a completely finished product, instead you get the opportunity to experiment with the new platform capabilities while Microsoft continues working to finish Windows 10.Here are some of the top features of th... Read More
ApacheCon Apache Open Source Conference Will Be in Austin April 13 17

ApacheCon Apache Open Source Conference Will Be in Austin April 13 17

Thursday, March 19, 2015 by

ApacheCon North America brings developers and users together to explore issues and provide educational experiences for building open source solutions. The Apache community is among the most robust in open source with hundreds of thousands of applications deploying Apache Software Foundation (ASF) products and code contributions by more than 3,500 committers from around ... Read More
How to Use Traditional Marketing Channels to Jumpstart Your App Engagement and Installs

How to Use Traditional Marketing Channels to Jumpstart Your App Engagement and Installs

Wednesday, March 18, 2015 by

Traditional marketing channels are dead right? If that is true, why did three mobile games -  Clash of Clans, Game of War, Heroes Charge – run ads for this year’s Super Bowl? The answer is because there was a huge audience available and these companies have the financial ability and scale to pay for the ads to reach out to a new crop of users.In fact, I defy you to... Read More
The Storm8 Mobile Game Network is Now Storm8 Studios as it Announces 1 Billion Downloads at GDC

The Storm8 Mobile Game Network is Now Storm8 Studios as it Announces 1 Billion Downloads at GDC

Tuesday, March 03, 2015 by

Mobile game network Storm8 has reached the 1 billion milestone with its GDC announcement that its games have now been downloaded more than 1 billion times. Storm8’s 1 billion downloads have led to more than 76 billion game sessions, with players logging 2 billion hours of gameplay in the Storm8 network. More details on the milestone can be found in Storm8’s 1 billi... Read More
Malaysian Video Game Development Industry to Be Represented at GDC

Malaysian Video Game Development Industry to Be Represented at GDC

Sunday, March 01, 2015 by

The Multimedia Development Corporation of Malaysia (MDeC) will be bringing the Malaysian game development industry to GDC this year. The attending companies will include ACE EdVenture Studio, Forest Interactive, Inspidea, Lemonsky, Mediasoft Entertainment, Motiofixo Visuals, Streamframe, Streamline, Terato Tech and WIGU.This is the first year the Malaysian gaming indust... Read More
New Instart Logic Service Optimizes How HTML and JavaScript Code Are Loaded in Browsers

New Instart Logic Service Optimizes How HTML and JavaScript Code Are Loaded in Browsers

Thursday, February 26, 2015 by

Instart Logic has launched its new SmartSequence service, a technology that leverages machine learning to optimize how HTML and JavaScript code are loaded in browsers. The SmartSequence technology with new JavaScript streaming and enhanced HTML streaming can improve web performance and customer experiences by making intelligent delivery decisions through real-time learn... Read More
Reporting Changes to Windows Phone App Downloads and In App Products Reports

Reporting Changes to Windows Phone App Downloads and In App Products Reports

Tuesday, February 17, 2015 by

The Windows Dev Center has announced that Windows Phone download and in-app purchase reports have been optimized to deliver information faster. The team released this change for Windows in December and is now are aligning these improvements to Windows Phone. App developers will now see transaction data no more than 2 days following the transaction itself and in man... Read More
Don't Use the Same App User Engagement Strategies from Last Year

Don't Use the Same App User Engagement Strategies from Last Year

Saturday, February 14, 2015 by

One thing we learned in 2014 is that the app reigns supreme. Time spent in mobile apps now far outweighs time spent on the mobile web. The fact that there are 1.2 million apps in the Apple App Store alone means that you have a lot of competition if you want to be one of the 25 apps the average person has on their mobile device. And if you’re lucky enough to be one ... Read More
Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity

Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity

Thursday, February 05, 2015 by

Opera Mediaworks has released its latest State of Mobile Advertising report which shows that Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation.The quarterly report is based on trends and insights from the company’s mobile ad platform. It indicates that Apple’s favorable position in Western markets, such as ... Read More
iPhone 6 Plus Gains in Market Share in US and China Could Boost App Downloads

iPhone 6 Plus Gains in Market Share in US and China Could Boost App Downloads

Monday, January 26, 2015 by

The iPhone 6 Plus is starting to flex its muscles and prove that bigger is better as it gains market share in the US and China.Applovin has released its latest Data Desk figures, concentrating on the impact of the iPhone 6 Plus market share in the two countries. They point out that there are a couple of interesting trends that happened: 1) iPhone sales in the December q... Read More

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