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Developer news items we found relating to doubleclick
Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series
Monday, January 11, 2016 by Richard Harris
The Google DoubleClick team recently published a four part Mobile Bootcamp series to help provide app publishers create strategies for reaching, engaging, and monetizing app audiences.Part 1 offers advice on how to grow an app audience. Presented by Cheney Tsai, a Mobile Solutions Consultant at Google, who recommends five steps to help developers connect with audie...
The Top Five Things You Should Know About Paid Search Marketing
Thursday, April 2, 2015 by Richard Hartley
Richard Hartley, PPC Director at Jellyfish Online Marketing, provides some quick hits on approaching paid search marketing.1. What's happening with PPC technology right now?- Google DoubleClick’s unrivalled development power could see other software tools lose custom. We witnessed a similar occurrence with competitive tag management solutions when Google Tag Manag...
Google Announces New Mobile Ad Formats and Tools
Tuesday, September 30, 2014 by Richard Harris
Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ability to serve ads across screens.The new display ad formats are designed specifically for mobile environments and include the following:Mobile Lightbox engagement ads use exi...
Chase Webinar to Show App Developers How to Integrate Apple Pay into iOS Apps
Tuesday, September 16, 2014 by Stuart Parkerson
This week, the onslaught of new iPhone 6 owners will be happily grabbing their new phones. As we have written in a number of recent articles, new iPhone launches provide a unique opportunity to reacquaint current users to your app and potentially gain a new crop of app users who are looking for new apps and new ways to use their phone.And one of the most important new u...
Developers May Have Opportunity to Launch Apps with Android or Windows Device OEMs
Monday, May 19, 2014 by Stuart Parkerson
SweetLabs has launched a new app install platform consisting of cloud-based services and client-side software to help manufacturers of any Android or Windows device (“OEMs”) better monetize and differentiate their products through apps.The app install platform is a product of the app solutions SweetLabs has provided to users and developers over the years. Thei...
Google Play Services 4.1 Provides App Developers With Enhances to Game Apps, Android SDK Access, Mobile Ads, and Google Drive API
Tuesday, January 14, 2014 by Stuart Parkerson
Google Play Services 4.1 has launched and it includes a number of enhancements including new Turn Based Multiplayer support for games, and a preliminary API for integrating Google Drive into apps. This update also improves battery life for all users with Google Location Reporting enabled. Once the rollout has completed, developers will be able to download the SDK u...
It’s a Strange Marriage Between Two Fierce Rivals as Facebook and Google Join Forces
Wednesday, October 23, 2013 by Richard Harris
Show me the money! You hear that a lot on our website and it’s what drives the mobile economy. Companies might compete hard in the mobilesphere, but if there is a way to make money working with a rival, they might not be thrilled about it, but more cash is more cash.
Google and Facebook are doing just that with the announcement that DoubleClick Bid Manager has joined w...