Public transit app releases Moovit toolkit for developers
Friday, April 7, 2017 by Austin Harris
Companies that want more customers walking through the door now have a web tool kit to better direct people to their location via public transport. Moovit, a public transport app, has launched Moovit for Developers, a selection of free resources for web and app developers to install on virtually any company’s website or integrate into an Android or iPhone app. With a cl...
What are inapp landing pages anyway
Friday, October 14, 2016 by Richard Harris
Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...
Reducing the Creative Lag Bottleneck Problem for App Updates
Thursday, March 10, 2016 by Stuart Parkerson
We visited with Shahar Kaminitz, CEO and founder of Insert, to discuss the problem of “creative lag” – the time it takes app developers to get an idea to get from whiteboard to a consumer’s device and the subsequent delays associated with development, test cycles and app store approval processes. Kaminitz has recently brought out of stealth mode the Insert mobile engage...
Branch Deepviews Create Auto Generated App Previews
Tuesday, August 18, 2015 by Stuart Parkerson
Branch has released out of beta a new deeplinking service called Branch Deepviews, which provides a way for users to engage with an app's content, prior to committing to a download. Deepviews are mobile web splash pages, automatically generated and hosted by Branch from pre-existing, native app content.Deepviews delivers a complementary mobile website to a mobile app, b...
Deeplink Invites App Developers to Participate in Private Beta of Deeplink Marketplace
Monday, October 27, 2014 by Stuart Parkerson
Deeplink has announced the private beta of its The Deeplink Marketplace, a functional deep link marketplace (with API, SDK and other tools) to find deep links based on specific functions, enabling apps to serve content and deep links for other apps on a users’ phone. Mobile developers can use the Deeplink Marketplace for app marketing, app monetization as well as t...
How to Make Your App Ready for the Holidays
Wednesday, October 22, 2014 by Lynn Wang
It’s almost November. Now is the time to start prepping your app for the burst of new users downloading new apps for shopping, revisiting the existing retail apps on their phones, and/or just downloading a bunch of apps for the first time because they just got their brand new smartphones.Now is the time to make sure your user experiences are optimized. Here are 4 ways t...
Report Finds You Should Optimize Deeplinks Because Broken Links Keep App Users from Accessing Social Content
Monday, September 29, 2014 by Richard Harris
A recent report by Pure Oxygen Labs shows that despite the continuing increase in app usage - specifically social apps - a large number of mobile consumers fail to open the most popular social apps as a result of broken links. These are links that send the consumer to a login wall on the mobile web instead of inside the destination app where consumers expect to be taken...
May 2014 Issue of ADM is Here!
Friday, May 2, 2014 by Richard Harris
Okay first a little gloating, I'm proud to announce the 12 issue of App Developer Magazine, May 2014! The issue is over 80 pages and contains some excellent resources including everything from using Facebook to help promote your app, to knowing where to invest in the mobile industry, it's all right here!Here is the complete lineup:FEATURESGuide: Using Facebook To G...
URX Launches omnilinks Platform for Deeplinking Apps
Wednesday, April 30, 2014 by Stuart Parkerson
URX has launched its omnilinks platform for linking content across media. The platform helps developers bring deeplinks to their app and drive traffic.Omnilinks allows anyone to create a smart link that sends a user to a destination, whether this is in an app or on a mobile site. Any developer whose app is accessible by URIs and whose HTML pages contain U...
App Developers: 8 Things You Can Do With Deeplinks To Drive Traffic To Your App
Monday, March 3, 2014 by David Lee
Deeplinking will soon
be the primary way new users discover your app and the content within it. Being
featured in the App Store can launch your app to stardom, but most apps won’t
have that opportunity. Deeplinks however, offer a proactive way to expose the
content within your app to potential users who may discover your content
through searches or social media. Sa...
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