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How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
Selling your app and what you should know
Monday, April 10, 2017 by Richard Harris
The app market has changed significantly over the last few years. Google Play, for example, had 600,000 apps in 2012. Now it has more than 3 million. Despite this, a report from Nielsen suggests that users only use 27 apps per month. As a result, it is increasingly difficult for developers and app owners to maintain engagement and to successfully monetize their apps.Acc...
How to Think About Mobile App Retention
Monday, March 21, 2016 by Justin Bauer
An age-old question asked by founders is: Should I focus on growth or profit? If you take into consideration the recent economic context of falling valuations and dying unicorns, the question is moot. Investors want to see sustainability; and a sustainable business takes both growth and profit into account. Early-stage companies, eager to show off their hockey stic...
What Metrics Should You Consider When Determining the Success of Your App
Friday, January 23, 2015 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is a critical component when considering how to create a plan on gaining and keeping users. And whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement.Consider your app users. There is a wealt...
Facebook F8 Developer Conference Kicks Off
Tuesday, April 29, 2014 by Stuart Parkerson
Hot on the heels of its First Quarter 2014 report last week, Facebook is hosting its F8 annual developer conference this week in San Francisco.There will be a lot for Mark Zuckerberg to talk about in his keynote as Facebook’s Q1 report shows the company is taking a deep dive into driving its mobile revenues.To understand why mobile is so important, take a look at these ...
Game On: How to Beat the Rising Cost of Acquiring Mobile App Users, And a Little Football Too
Thursday, January 30, 2014 by Dale Carr
With Super Bowl just around the corner, I cannot ignore the
obvious: marketing costs are on the rise.
This is never more apparent than the extreme cost to advertise during the big game, with :30 second TV spots reportedly fetching up to
$4 Million. The climbing price to
acquire mobile users is no exception.
Just last week market analysis firm SuperData...