Testing your app for the holidays
Tuesday, November 27, 2018 by Eran Kinsbruner
It’s almost the most wonderful time of the year and retailers of all sizes have already been busy preparing - and in some cases bracing - for the upcoming surge in traffic that is expected to hit their websites and mobile shopping apps this holiday season. Salesforce is predicting that mobile devices will drive 68 percent of all holiday shopping traffic this year,...
Holiday marketing strategies 2018 from Helpshift
Tuesday, November 6, 2018 by Richard Harris
New proprietary internal data has been released from Helpshift, the company whose AI-powered customer service platform enables consumer brands to message back and forth with their customers to get their questions answered efficiently.
Helpshift’s inaugural Holiday Performance Index includes data from the company’s retail and e-commerce customers for...
Edgemesh extends CDN with Google
Wednesday, November 29, 2017 by Richard Harris
Edgemesh has announced that it has joined Google Cloud Technology Partner program and added six new edge locations for its web acceleration platform. Powered by the Google Cloud Platform, the new locations provide additional capacity in São Paulo, Frankfurt, Tokyo, Singapore and Sydney, and new regional capacity in Mumbai, and enable Edgemesh to operate its Supernode ca...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
Cyber Monday deals for the Google Play Store
Monday, November 27, 2017 by Richard Harris
Google has released their latest deals for Cyber Monday in a recent blog post entitled "Spreading holiday cheer with great deals on Google Play." Sit back, relax, and enjoy the great deal they have to offer this holiday season. All of the deals mentioned will last for the duration of November 17, 2017"Avoid store crowds and battle it out with a favorite game instead. Go...
Slow apps and websites can ruin your reputation
Tuesday, August 22, 2017 by Richard Harris
App and web users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica. In a clear call to action for organizations around the world, Apica's survey found that three quarters of respondents expect websites and apps to perform faster than they did three years ago. Apica conducted the survey among internet users in the UK...
Samsung tops Apple for Black Friday shopping deal hunters
Tuesday, November 22, 2016 by Christian Hargrave
A new national study reveals this year's most coveted brands, products, and deals for the 2016 Black Friday shopping holiday. The recent survey of 1,000 American consumers by Pollfish shows that Americans most prefer deals on TV entertainment systems from Samsung that are sold by Amazon, and that Samsung overall seems to be sought out more than Apple by shoppers th...
Help for app marketers during the coming holiday rush in the app store
Friday, October 14, 2016 by Richard Harris
AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...
Will iBeacons Break Out This Holiday Retail Season
Monday, November 10, 2014 by Stuart Parkerson
Black Friday or Cyber Monday – which is bigger? Actually, that question may be a moot point, as many retail pundits think that Thanksgiving day in the US may quickly overtake those two days as more retail stores open their doors in advance of Black Friday. What better way to work off the drowsiness from the effect of the Tryptophan in your turkey than by getting out and...
No Tricks Here, Halloween Apps to Take Off This Holiday Season
Monday, October 20, 2014 by Stuart Parkerson
SOASTA has released the results of its Halloween Retail Readiness Index which was conducted online in the U.S. by Harris Poll on behalf of SOASTA from October 9-13, 2014 among 2,026 adults, ages 18 and older. The study provides a lesson that is valuable across all app genres. Your app or mobile website better work or it will be abandoned forever - now that’s a scary tho...
LeadBolt Sees Large Increase in Mobile Downloads Over Black Friday
Tuesday, December 10, 2013 by Stuart Parkerson
Mobile users increased their app discovery efforts by almost 50% on the LeadBolt network over the three-day period beginning the day before Thanksgiving through Black Friday when compared to similar non holiday periods. Other findings seen by the company during the time period include: 31% increase in mobile app usage (determined by impression lift), compared to no...
Amazon smartphone Watch out Google!
Thursday, November 29, 2012 by Richard Harris
As with Amazon's other forays into the hardware market, the initial product run will be limited, suggesting that, like with the Kindle, the phones will only be sold in the US to begin with.Although refusing to comment on the smartphone story, on Tuesday Amazon did release a typically bullish statement claiming that new records had been set for the sales of its Kindle de...
Constant Contact promotion
Friday, November 23, 2012 by Richard Harris
Hope you all had a great Thanksgiving. Constant Contact has just provided small business owners one more reason to say Thanks.On Monday only, people signing up for any constant contact tool will get 40% off the next 3 months! This is a great opportunity to spread the word to your customers and prospects about constant contact and your integration,while gaining reve...
