Content management systems evolution
Wednesday, November 25, 2020 by Richard Harris
Recently, Perfect Sense, a product company with professional services founded 12 years ago, officially rebranded its company as Brightspot, the name of the flagship Content Business Platform.
Brightspot is emerging at a time when greater demand is requiring every business to become a content business. The Brightspot Content Business Platform was designed to replace t...
SIIA CODiE Awards 2020 nominations are now open
Thursday, November 7, 2019 by Richard Harris
SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17.
New categories in 2020
Each year SIIA stakeholders, inc...
Branded content solution debuted by TripleLift
Monday, April 9, 2018 by Richard Harris
TripleLift has debuted their scalable, programmatic branded content solution - ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology.''With ContentDial, markete...
Tips for success in today's app market: A chat with Sean Galligan of Yahoo
Wednesday, March 1, 2017 by Richard Harris
As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...
Blockchain, IoT, chatbots, and connected finance: Built.io predicts 2017
Saturday, December 31, 2016 by Richard Harris
Blockchain will play an integral role in improving IoT securityIn 2016 we saw multiple hacks and data breaches, including the massive DNS attack that caused widespread internet outages. This latest attack was a wakeup call to start thinking about security in terms of the Internet of Things (IoT). Because of that, in the next year we’ll start to see more securi...
Native mobile ads outperform all other mobile ad units says new report
Saturday, December 10, 2016 by Christian Hargrave
YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...
Twitter Opens Registration for Second Flight Mobile Developer Conference
Friday, September 4, 2015 by Richard Harris
Twitter has opened registration for its second Flight developer conference which will be held on October 21 at San Francisco’s Bill Graham Civic Auditorium.In addition to the keynotes from Twitter executives, Twitter product team leaders, and apps and brands active with Titter’s Fabric platform there will be four technical tracks:- The Main Hall Track is scenario-focuse...
Taboola Purchases Perfect Market to Add Native Ad Capability
Tuesday, August 5, 2014 by Richard Harris
Taboola, a content discovery platform, has announced that it has acquired Perfect Market, a provider of native digital publishing software solutions for driving traffic, engagement and revenue. The purchase will combine Perfect Market’s programmatic advertising technology with Taboola’s content distribution and monetization platform. Taboola is renaming their platf...
Localytics Predicts Huge App Marketing Opportunities for Developers in Europe
Friday, February 21, 2014 by Stuart Parkerson
Localytics has recently posted its insight into opportunities to market apps to the European market. Localytics data from both European and US markets reveals that the European user base represents a huge opportunity for companies with a mobile presence.The report was posted on the Localytics’ website by Allison Averill, a business analyst and content marketing spe...