Productivity app downloads are on the rise says Softonic
Friday, November 10, 2023 by Richard Harris
Softonic.com, the secure software distributor, recently revealed new data that suggests a surge in interest for niche productivity apps.
The data, extracted from Softonic’s own user metrics, reveals a snapshot of the most popular applications and the changes in their download numbers from January to September this year compared to the same period in ...
Mobile user behavior is changing quickly says new Appnostic report
Monday, June 3, 2019 by Christian Hargrave
Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey.
Consumers unlock their smartphones an average of 70 times a day - and each t...
The new location based marketing strategy
Saturday, December 30, 2017 by Adrian Velthuis
Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...
Unlocking your phone to kill time You're not alone
Monday, November 13, 2017 by Christian Hargrave
A study of 900 mobile phone users - conducted by Phoenix Marketing International and Mobile Posse - analyzed consumer phone usage, attitudes, why and when people unlock their devices to determine their interest in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatically opening of relevant content when a phone is unlocked, making...
So this is what everyone is doing on their mobile
Monday, September 11, 2017 by Richard Harris
Mobile Posse will announce at Mobile Future Forward a new research paper titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile user journey in partnership with Phoenix Marketing International (PMI), a marketing research firm.Unlike traditional m...
Mitigating Data Exposure Risks on z Systems
Friday, February 19, 2016 by Richard Harris
We visited with Ashok Reddy, CA Technologies’ General Manager – Mainframe, to discuss how the CA Data Content Discovery helps identify data exposure risks on z Systems and reduces these risks by scanning through the mainframe data infrastructure so that the right business decisions can be made to secure, encrypt, archive, or delete the data identified based on its sensi...
New Innovations for DevOps, Agile Management and Security At CA World
Thursday, November 19, 2015 by Stuart Parkerson
CA World 2015, CA Technologies annual conference, saw over 5,000 CA customers, partners, analyst media and others gather together to learn more about the company’s transformation as it continues to hone the focus of its offerings around DevOps, Agile Management and Security disciplines across all platforms – mobile, mainframe, distributed and cloud. At the event, C...
Adobe Releases New No Code DPS
Saturday, August 8, 2015 by Stuart Parkerson
Adobe Digital Publishing Solution (DPS) has been updated to offer no code solution in what the company says is in response to “…custom app development spending on the decline…”In a statement concerning the release of the new platform, Nick Bogaty, senior director, head of digital publishing at Adobe, explains Adobe’s move to a no code environment, “Now, the creation of ...
Expect Labs Offers MindMeld API Voice Powered Search Results
Tuesday, September 2, 2014 by Richard Harris
Expect Labs is adding to the smart shopper experience with a new turnkey solution for building voice-powered applications using the company’s MindMeld API. With the API, any developer can create a voice-driven experience for their app or website.The MindMeld Platform is a cloud-based service that analyzes contextual signals from users and automatically finds documents a...
Taboola Purchases Perfect Market to Add Native Ad Capability
Tuesday, August 5, 2014 by Richard Harris
Taboola, a content discovery platform, has announced that it has acquired Perfect Market, a provider of native digital publishing software solutions for driving traffic, engagement and revenue. The purchase will combine Perfect Market’s programmatic advertising technology with Taboola’s content distribution and monetization platform. Taboola is renaming their platf...
