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Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising
Monday, January 25, 2016 by Stuart Parkerson
Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...
Yahoo Brings Mobile Developer Conference to New York on August 26
Tuesday, July 21, 2015 by Richard Harris
Yahoo will be hosting its second Yahoo Mobile Developer Conference, this time on the East Coast on August 26 at the Marriott Marquis in New York City. Earlier this year, Yahoo held its inaugural developer event in San Francisco, and developers can expect the same Yahoo centric theme including presentations centered around Flurry, BrightRoll and Tumblr.At the confe...
Yahoo Announces New Developer Tools at First Annual Mobile Developer Conference
Thursday, February 19, 2015 by Stuart Parkerson
During Yahoo’s Mobile Developer Conference in San Francisco, the company announced the launch of a new suite of products to help developers analyze, monetize, advertise and enhance their apps. These solutions combine technology and data from Yahoo, Flurry (purchased in August 2014) and BrightRoll (purchased in December 2014).The new Yahoo Mobile Developer Suite is built...
Beachfront Media Now Offers Programmatic Video Advertising Technology for Mobile Gaming
Wednesday, September 24, 2014 by Richard Harris
Beachfront Media has introduced a new ad mediation platform, Beachfront.io, which offers programmatic video advertising technology for mobile gaming. The Beachfront.io platform provides mobile game developers and advertisers with a real-time bidding (RTB) platform for public and private marketplaces, helping improve fill rates and achieve higher CPMs. Wit...
