Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
IBM's z15 launches with Data Privacy Passports
Friday, September 13, 2019 by Freeman Lightner
Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments.
As part of the launch, IBM is announcing Data Privacy Passports, ...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Using Conversational Analytics to forecast mobile subscriber growth
Thursday, February 21, 2019 by Christian Hargrave
Vibes announced Conversational Analytics, a new Natural Language Processing (NLP) solution to extract deep consumer insights from the unstructured messaging content in the high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide meaningful connecti...
Key insights into app performance and competition from Adjust
Wednesday, December 5, 2018 by Richard Harris
Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry.
Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...
Zero latency apps gets closer to reality thanks to Redis Labs
Tuesday, November 20, 2018 by Richard Harris
Complex technologies like a self-driving car take in huge amounts of data from its environment, processing it and make appropriate decisions on how to respond within a few milliseconds. This is the kind of zero latency future Redis Labs is enabling, and they announced at Redis Day London, the latest release of Redis Enterprise with two key functionalities: Red...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
Mobile monetization benchmark report drops by SOOMLA
Tuesday, July 24, 2018 by Richard Harris
SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry.
The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...
ironSource expands their in-app programmatic marketplace
Friday, April 27, 2018 by Richard Harris
ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...
Actian says to be outperforming Amazon Redshift
Monday, March 12, 2018 by Richard Harris
Actian has announced that Actian Vector analytics database running on Amazon Web Services (AWS) outperforms Amazon Redshift "by as much as 12x" in an industry benchmark conducted by McKnight Consulting Group (MCG) Global Services. In a separate MCG benchmark report, Actian Vector performs "up to nearly 10x faster" than Microsoft SQL Server.In February 2018, MCG conducte...
Expert advice: Tips to help developers cope
Tuesday, February 20, 2018 by Richard Harris
According to a forbes report, being a software developer has it’s perks. From a $168,000 a year average media salary, to being able to have your hand in crafting the Instagrams of tomorrow. But the task of creating flawless code and engineering ideas, comes with challenges.It’s good to share war stories to help each other navigate the waters, so we recently had the chan...
Mountain Dew taps Immersv for 360 video ads
Monday, November 27, 2017 by Richard Harris
Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.” The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...
Geektastic launches to help companies find developers
Friday, November 17, 2017 by Christian Hargrave
60% of UK companies face a skills gap within their tech departments and cannot fill positions quickly enough to meet demand. To solve this major challenge, London startup Geektastic has launched a new technology platform supported by a global community of skilled software engineers, who are offering unique peer-reviewed coding challenges to evaluate developers, to suppo...
The report from 50 billion mobile and web events is here
Wednesday, October 25, 2017 by Richard Harris
Mixpanel, Inc. released its first Product Benchmarking Report to determine quantitative benchmark metrics for key moments in the user’s web and mobile journey while seeking to answer the question often asked by marketers and developers, “what’s the best performance standard for our industry?” The findings challenge many commonly held product performance benchmarks while...
DeviceID reset fraud is now top ad fraud method
Wednesday, September 27, 2017 by Richard Harris
AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi...
Tips for securing container deployments
Friday, September 1, 2017 by Richard Harris
Container deployments are still susceptible to the regular threats that other types of deployments are - including DDoS and cross-site scripting attacks. In fact, hackers often take advantage of compromised containers to scan sensitive data, download malware, or privilegeunauthorized access to any of your containers, hosts or data centers.Fei Huang is the CEO of NeuVect...
Application performance monitoring and cloud migration
Wednesday, August 23, 2017 by Nik Koutsoukos
The IT organization is becoming more and more strategic in helping companies reach their business goals. Companies are using technology as a means to not just expose new opportunities and tap into new markets but find ways to relate to their customer base and drive loyalty. As most of us are well aware, the primary choice for businesses today is to move as much of their...
Mobile SDKs: What they really do to your mobile app
Friday, August 18, 2017 by Rohith Ramesh
Mobile SDKs; love them or hate them, they're here to stay. They provide our apps with all sorts of functionality that would be incredibly time consuming to build, and they give us another means to monetize our apps. Third party SDKs are in fact, quite popular. According to a study done by SafeDK, on average each Android app uses nearly 18 third party SDKs. That number i...
How mobile video load time affects ad delivery
Monday, June 19, 2017 by Patrick Kennard
Ask any mobile app developer, and they’ll tell you that one of the greatest challenges in monetizing their apps through video ads isn’t finding the right demand or knowing when to run the videos; it’s figuring out how to present video ads without slowing down their apps. I’m sure every developer at some point has done a Google search for something like, “Which ad networ...
The mobile ad fraud pandemic and what developers should know
Tuesday, June 13, 2017 by Galia Reichenstein
Mobile ad fraud is a big concern in the mobile space. Unfortunately, we have seen this before in ad tech - players looking to make a quick buck by following revenue via monetizing it in an illegal way. Mobile ad fraud has created a dark ripple in the space, resulting in a lot of mistrust. The challenge is that fraud is widespread, and fraudsters are getting more and mor...
How to choose an Android HTTP Library
Monday, June 5, 2017 by Leanid Vovk
Today almost every Android app uses HTTP/HTTPS requests as the main transport for transferring data. Even if you're not using HTTP directly, you may be using multiple SDKs that rely on HTTP for networking, such as analytics, crash reporting and ads. So it’s fair to say that HTTP is the ubiquitous, and perhaps even obvious, choice for data transfers. But choosing HTTP in...
Mobile video ads install the most apps new survey says
Wednesday, May 31, 2017 by Christian Hargrave
AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...
Vungle mobile video ads platform hits $300 million in annual revenue
Wednesday, February 15, 2017 by Richard Harris
Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...
Bugsee emerges from stealth to make finding bugs in mobile apps easier
Tuesday, January 24, 2017 by Richard Harris
New bug fixing tool allows app developers to spend more time improving functionality and user experience and less time logging, explaining and fixing buggy apps.Bugsee announced its corporate launch and the general availability of its bug reporting and crash analytics tool for mobile app developers. Bugsee is the only bug reporting solution that continuously captures vi...
New study finds consumers prefer opting-in to mobile ads
Wednesday, January 18, 2017 by Richard Harris
Nielsen Media Labs study commissioned by Jun Group finds opt-in mobile advertising preferred nearly 2-1 over other formats; Nielsen Digital Brand Effect study shows opt-in mobile advertising delivers a significant lift in brand awareness and purchase intent.Findings from a new Nielsen Media Labs study commissioned by Jun Group found that consumers prefer opt-in mobile a...
Mobbo released a new report on the state of mobile SDK's
Thursday, December 15, 2016 by Christian Hargrave
Mobbo just released its Power Index, which offers app publishers and marketers robust benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry. Key Findings in the report:- 80% of...
You will pay 22 percent more to acquire users in swing states right now
Wednesday, November 2, 2016 by Richard Harris
Liftoff just released new benchmarks examining the mobile behaviors of Republicans and Democrats by state. The data highlights the key differences in mobile marketing trends across red (Democratic-leaning), blue (Republican-leaning) and swing states (those with support for both parties) to underline the mobile divide between parties. Most notably, the data indicate...
Here's what happened at VisionMobile's Future Developer Summit
Wednesday, October 19, 2016 by Christian Hargrave
VisionMobile hosted a first of its kind, Future Developer Summit, on October 4, 2016 in Santa Clara. The event was organized in association with Catchy Agency and was hosted by Intel at their Executive Briefing Center. The Future Developer Summit is an exclusive, invite-only Director-level event where developer relations leaders gather to network, exchange program...
Apteligent and Twin Prime Wants to Help You Speed up Your Apps
Thursday, August 11, 2016 by Stuart Parkerson
Apteligent is working with Twin Prime to utilize its mobile app acceleration technology that provides the ability to provide a faster, more effective mobile experience. The Twin Prime platform offers capabilities to analyze network performance and establish alternate content delivery strategies to combat network latency, which is often a cause of app slowness and source...
Latin American App Users Up for Grabs by Android Developers and Hardware Makers
Friday, August 5, 2016 by Richard Harris
Editors note: Contributed by Chris Klotzbach, Director at Flurry from Yahoo and Lali Kesiraju, Marketing and Analytics Manager With the 2016 Rio Olympics starting today, we decided to take a look at smartphone and app growth in Latin America. Though the region has been slower to adopt mobile apps in years past, largely a result of limited high-speed data connectivi...
Why You Should Be Using Push Notifications
Monday, June 27, 2016 by Richard Harris
Provided in the infographic provided here, the insights from the study provide mobile marketing benchmarks of the performance of push notification campaigns in terms of opt-in rates (% of users who accept to receive Push Notifications) and reaction rates (% of users who click on the notifications), in order to evaluate how to provide industry comparison. Added in this e...
The Challenge of User Experience
Thursday, April 28, 2016 by Joe Schulz
In the past year or so, user experience (UX) has been completely dominating the conversation around app development, pushing aside more traditional discussions. That’s not surprising, given user expectations - and the nature of mobile devices in particular. Yet, every day, thousands if not millions of users can’t complete tasks because they weren’t intuitive ...
Android N Developer Preview 2 Includes New Vulkan 3D Rendering API
Tuesday, April 26, 2016 by Stuart Parkerson
Among the top new features of the recently released Android N Developer Preview 2 is Vulkan, a new 3D rendering API which Google helped to create as a member of the Khronos Group. Vulkan is a new generation graphics and compute API that provides high-efficiency, cross-platform access to modern GPUs used in a wide variety of devices from PCs and consoles to mobile ...
