iOS 15 benchmark updates from AppsFlyer
Monday, November 1, 2021 by Brittany Hainzinger
AppsFlyer is back with an updated data set for iOS14+ Benchmarks.
iOS 15 adoption hits 30% after 5 weeks since the release
The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame.
iOS Shopping app...
API survey results from SmartBear
Tuesday, October 19, 2021 by Brittany Hainzinger
SmartBear has released the results of its annual State of Software Quality API survey. First published in 2016, SmartBear has continuously surveyed the API community to identify industry benchmarks regarding the trends, best practices, methodologies, and tools used by software teams to manage the API lifecycle.
With responses from over 1,600 API professionals fr...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
CircleCI brings privacy enhancements for teams across the enterprise
Monday, February 22, 2021 by Brittany Hainzinger
CircleCI introduced new platform updates to increase the control, protection, privacy, and confidence of today’s engineering teams.
Business leaders are concerned with the growth of remote-only and its impact on security. In fact, research shows 28 percent of leaders in 2020 were anticipated to prioritize improving application security capabilities ...
Error monitoring to drive code ownership in 2021 says Bugsnag
Thursday, January 7, 2021 by Freeman Lightner
The extreme reliance on all things digital as a result of COVID-19 makes application health a key area of focus in 2021. COVID-19 has accelerated the need for a mobile-first strategy, and enterprises are prioritizing the health of their mobile applications to meet customer expectations.
To do so, they are leveraging stability management tools that enable organization...
OTT media opportunities to grow in 2021
Thursday, January 7, 2021 by Richard Harris
2020 as the “great acceleration” towards an app-focused world
The pandemic has really highlighted the utility that apps offer both brands and consumers — not to mention the many governments who have built COVID-tracing apps — in 2020. This has led to a ‘great acceleration’ toward a more app-focused world. In 2021, it&rsq...
CircleCI announced the findings of 2020 State of Software Delivery
Wednesday, November 11, 2020 by Brittany Hainzinger
CircleCI announced the findings of a new report, 2020 State of Software Delivery: Data-Backed Benchmarks for Engineering Teams.
“As the world’s largest standalone CI provider, we have a unique opportunity to investigate what software delivery looks like quantitatively: across tens of thousands of teams, commit by commit. So, we looked to data from 11 mill...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Mobile game players earning big money
Thursday, December 19, 2019 by Freeman Lightner
The highest-earning US mobile game player, Brian Dragatto, earned a whopping $290,000 from tournaments - five times what the average American gets in a year.
In second place is Randy Pfohl, earning $125,000 from mobile game tournaments.
The game of choice for the top American mobile game players is Turbo Racing League, with 6 out of the top 10 US players earning ...
The fastest growing app markets in 2019
Thursday, October 10, 2019 by Freeman Lightner
Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed.
IVR technology is losing money from customers because people hate them
Friday, September 27, 2019 by Freeman Lightner
Vonage, a global business cloud communications leader, today published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they've reached an automated menu of options, known as Interactive Voice Response (IVR), losing that company $262 per customer every year.
The 2019 Vonage IVR sur...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
The DMV is selling driver data and Eve Maler weighs in
Tuesday, September 24, 2019 by Richard Harris
Motherboard broke the news on September 6 that Departments of Motor Vehicles (DMVs) around the nation have been making millions by selling drivers’ personally identifiable information to thousands of businesses. Amongst the DMVs customers are insurance agencies, tow companies, data brokers and even private investigators – all who are able to purchase records...
How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
IBM's z15 launches with Data Privacy Passports
Friday, September 13, 2019 by Freeman Lightner
Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments.
As part of the launch, IBM is announcing Data Privacy Passports, ...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Using Conversational Analytics to forecast mobile subscriber growth
Thursday, February 21, 2019 by Christian Hargrave
Vibes announced Conversational Analytics, a new Natural Language Processing (NLP) solution to extract deep consumer insights from the unstructured messaging content in the high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide meaningful connecti...
Key insights into app performance and competition from Adjust
Wednesday, December 5, 2018 by Richard Harris
Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry.
Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...
Zero latency apps gets closer to reality thanks to Redis Labs
Tuesday, November 20, 2018 by Richard Harris
Complex technologies like a self-driving car take in huge amounts of data from its environment, processing it and make appropriate decisions on how to respond within a few milliseconds. This is the kind of zero latency future Redis Labs is enabling, and they announced at Redis Day London, the latest release of Redis Enterprise with two key functionalities: Red...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
Mobile monetization benchmark report drops by SOOMLA
Tuesday, July 24, 2018 by Richard Harris
SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry.
The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...
ironSource expands their inapp programmatic marketplace
Friday, April 27, 2018 by Richard Harris
ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...
Actian says to be outperforming Amazon Redshift
Monday, March 12, 2018 by Richard Harris
Actian has announced that Actian Vector analytics database running on Amazon Web Services (AWS) outperforms Amazon Redshift "by as much as 12x" in an industry benchmark conducted by McKnight Consulting Group (MCG) Global Services. In a separate MCG benchmark report, Actian Vector performs "up to nearly 10x faster" than Microsoft SQL Server.In February 2018, MCG conducte...
Expert advice: Tips to help developers cope
Tuesday, February 20, 2018 by Richard Harris
According to a forbes report, being a software developer has it’s perks. From a $168,000 a year average media salary, to being able to have your hand in crafting the Instagrams of tomorrow. But the task of creating flawless code and engineering ideas, comes with challenges.It’s good to share war stories to help each other navigate the waters, so we recently had the chan...
Mountain Dew taps Immersv for 360 video ads
Monday, November 27, 2017 by Richard Harris
Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.” The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...
Geektastic launches to help companies find developers
Friday, November 17, 2017 by Christian Hargrave
60% of UK companies face a skills gap within their tech departments and cannot fill positions quickly enough to meet demand. To solve this major challenge, London startup Geektastic has launched a new technology platform supported by a global community of skilled software engineers, who are offering unique peer-reviewed coding challenges to evaluate developers, to suppo...
The report from 50 billion mobile and web events is here
Wednesday, October 25, 2017 by Richard Harris
Mixpanel, Inc. released its first Product Benchmarking Report to determine quantitative benchmark metrics for key moments in the user’s web and mobile journey while seeking to answer the question often asked by marketers and developers, “what’s the best performance standard for our industry?” The findings challenge many commonly held product performance benchmarks while...
DeviceID reset fraud is now top ad fraud method
Wednesday, September 27, 2017 by Richard Harris
AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi...
Tips for securing container deployments
Friday, September 1, 2017 by Richard Harris
Container deployments are still susceptible to the regular threats that other types of deployments are - including DDoS and cross-site scripting attacks. In fact, hackers often take advantage of compromised containers to scan sensitive data, download malware, or privilegeunauthorized access to any of your containers, hosts or data centers.Fei Huang is the CEO of NeuVect...
Application performance monitoring and cloud migration
Wednesday, August 23, 2017 by Nik Koutsoukos
The IT organization is becoming more and more strategic in helping companies reach their business goals. Companies are using technology as a means to not just expose new opportunities and tap into new markets but find ways to relate to their customer base and drive loyalty. As most of us are well aware, the primary choice for businesses today is to move as much of their...
Mobile SDKs: What they really do to your mobile app
Friday, August 18, 2017 by Rohith Ramesh
Mobile SDKs; love them or hate them, they're here to stay. They provide our apps with all sorts of functionality that would be incredibly time consuming to build, and they give us another means to monetize our apps. Third party SDKs are in fact, quite popular. According to a study done by SafeDK, on average each Android app uses nearly 18 third party SDKs. That number i...
How mobile video load time affects ad delivery
Monday, June 19, 2017 by Patrick Kennard
Ask any mobile app developer, and they’ll tell you that one of the greatest challenges in monetizing their apps through video ads isn’t finding the right demand or knowing when to run the videos; it’s figuring out how to present video ads without slowing down their apps. I’m sure every developer at some point has done a Google search for something like, “Which ad networ...