What the iPhone X and iOS 11 mean to app developers
Tuesday, September 12, 2017 by Richard Harris
The excitement of Apple launch day always reminds me of the Willy Wonka “opening of the gates”, you know - where the public gets a peek inside Apple's secret factory for a brief moment. But this year the Apple event feels a bit different. Maybe it’s the recent leaks, maybe it’s because we all know Apple is facing a ceiling of innovation they have to punch through - and ...
Turning Viral Apps into Sustainable Businesses
Wednesday, February 10, 2016 by Joao Filipe Santos
You just built your first viral app. It's shooting up the app store rankings and it's racking up downloads. But what comes next?Bridging the gap from app-of-the-moment to a truly sustainable app and business requires insight and strategy. With many viral apps, usage peaks quickly, then fades, giving developers a small window to engage users.Based in Beijing, China, Mome...
A Guide to Become a Successful Appreneur
Tuesday, October 6, 2015 by Ann Lewis
Mobile app development is a lucrative field. The tremendous success of numerous apps on the market adds to its appeal and this has led to a situation, where app entrepreneurs or appreneurs earn truckloads of money from creating and marketing their apps. This write-up traces the steps of successful appreneurs, which will help you follow suit. Know Your Target Audien...
Localizing Your App to Drive Store Rankings and Global Growth
Wednesday, May 13, 2015 by Andrey Akselrod
When was the last time you downloaded an app written in Bengali? Or Japanese? If you’re a native English speaker, the answer is probably - and understandably - never. Though of course there are apps out there that are written in these languages and more, but not in English. And if English is your only language, this means that those apps are not available to you in any ...
New Free App Store Optimization (ASO) Rating Tool
Tuesday, April 21, 2015 by Richard Harris
Localytics has created a new free tool that you can use to grade your App Store Optimization (ASO) called the App Listing Rater. Enter the name of your app, click the button and you can access your app's overall rating broken down into eight key categories including name, reviews, reach, and more. There are no limit to the number of apps you can test.In addition to anal...
Make Your App a Hit: a Three Part Checklist for Mobile Developers
Friday, August 29, 2014 by Li-at Karpel Gurwicz
For small and medium-sized businesses (SMBs) that want to make mobile a key part of their business strategy, it is crucial to create an app that is downloaded and used by the right audience.A winning app strategy and effective app store optimization (ASO) set the groundwork for success, but in order to really tap an app’s potential, focus on these specific keys to app p...
Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)
Tuesday, July 8, 2014 by Natasha Yarotskaya
In recent weeks the iOS app market has been torn between conflicting signals that are coming from its two major players – Facebook and Apple. While there is clear evidence for these signals being interconnected, if they were to materialize they are likely to affect a good deal of iOS developers and tilt the wider app market dynamic. Here we are laying out these signals ...
Distimo Reveals New App Store Data That Can Seriously Help You Market Your App
Friday, March 28, 2014 by Richard Harris
Getting buried in the app stores with your shiny new app is like stepping into quicksand, the harder you fight to stay alive the faster you sink! At least that is how it seems. There are still so many mysteries within the app stores about how to really be successful and find your niche to get your app noticed. But one of the best things you can do to help is learn...
AppGratis Promotion App Removed from iOS app store
Saturday, April 6, 2013 by Richard Harris
Even after a $13.5 million funding round, AppGratis was removed from the iOS app store by Apple. Why? The reason is quite simple, Apple doesn't want anything to influence their app ranking process except for their own algorithm (or by purchasing ad space in iAds).AppGratis is intended to be an app discovery tool that is different than Apple's way for users to find ...
