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Developer news items we found relating to app monetization strategy
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How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
Three ways programmatic is changing mobile app monetization
Monday, October 3, 2016 by Ross Barasch
Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...
An Introduction into InApp Advertising as a Mobile App Monetization Tool
Thursday, May 12, 2016 by Richard Harris
Google’s AdMob has published an e-book that provides an introduction into the world of mobile in-app advertising. Titled “The No-nonsense Guide to In-App Ads”, the publication is part of Google’s No-nonsense series.This guide is designed to provide a comprehensive overview of in-app advertising as an introduction to app publishers and developers who are new to the oppor...
Two Case Studies On How Programmatic Ad Mediation Maximize Revenues
Friday, February 26, 2016 by Stuart Parkerson
Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...
Creating Apps for Kids What It Means to be COPPA Compliant
Wednesday, January 27, 2016 by Gai Havkin
A cute little interface and amazing content is often thought to be the right recipe for a killer app for kids. No doubt these are the main ingredients, but in order to have an app that’ll truly make it in the long run, a developer must be very thoughtful regarding the app’s monetization strategy AND genuine kid-friendliness - not only in interface and content - but also...
Three Ways Video Ads Can Boost Your App Monetization Strategy
Friday, November 6, 2015 by Yannis Dosios
There’s no doubt that mobile app usage is growing quickly - Flurry from Yahoo recently reported that overall, app usage grew 76 percent in 2014. While this growth has created an incredible opportunity for mobile developers to turn their apps into successful businesses, developers often struggle to find the right balance between monetization and user experience, fearing ...
Finding a Mobile App Monetization Strategy That Fits Your Business Model
Thursday, December 18, 2014 by Stuart Parkerson
Have you ever bought a pair of those socks that say “fits foot sizes 6 – 12”? Really - one sock fits all those sizes? My nephew’s foot size is a 12, mine is an 8, no way is one sock size going to work for both of us.So if it doesn’t work for something as simple as your feet, why do so many app publishers think that “one size fits all” works for monetizing their mobile a...
Get and Stay Fit for 2014! Top 3 New Year’s Resolutions for Mobile App Developers
Wednesday, January 15, 2014 by Dale Carr
It’s that time of year when we look back at our accomplishments as well
as some lessons learned, and recommit to doing our best in the New Year. Mobile app developers faced industry-wide
challenges in 2013 (from stricter COPPA regulation to Google's Ban of Push Notifications ), sparking many to re-think their marketing
and monetization strategie...
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