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NinthDecimal Report Says Developers Should Make Their Apps Retail Ad Friendly to Maximize Revenue

Friday, October 17, 2014 by Richard Harris

The good news keeps coming for developers who have in-app advertising in their apps. NinthDecimal (formerly JiWire), a mobile audience intelligence company, has reported that mobile advertising drove 51 percent more store traffic for retailers than non-retail mobile campaigns in 2014.The information was gleaned from NinthDecimal’s quarterly “Mobile Audience Insights Rep...

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