1. Jumptap Launches Unified Audience Exchange
7/25/2013 7:03:13 AM
Jumptap Launches Unified Audience Exchange
monetization, Jumptap, advertising, ad network
App Developer Magazine

Jumptap Launches Unified Audience Exchange

Stuart Parkerson Stuart Parkerson in Monetize Thursday, July 25, 2013

Jumptap has announced the launch of its Unified Audience Exchange to enable online buyers including Demand-Side Platforms (DSPs), agency trading desks and remarketers, to extend their display buying strategies and budgets to mobile in real-time.

The new service allows online buyers to launch their display budgets to mobile in a programmatic environment matching their online audiences into mobile. Jumptap matches and enhances identifiers at scale for the mobile environment, appending data-rich characteristics through its partnerships with more than 20 online and offline third-party data providers. Jumptap brings over 44 million cross-screen user matches to the Unified Audience Exchange.

Read more: http://www.jumptap.com/home-page-news/jumptap-laun...