1. Jumptap Launches Unified Audience Exchange
7/25/2013 7:03:13 AM
Jumptap Launches Unified Audience Exchange
monetization, Jumptap, advertising, ad network
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App Developer Magazine

Jumptap Launches Unified Audience Exchange



Stuart Parkerson Stuart Parkerson in Monetize Thursday, July 25, 2013
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Jumptap has announced the launch of its Unified Audience Exchange to enable online buyers including Demand-Side Platforms (DSPs), agency trading desks and remarketers, to extend their display buying strategies and budgets to mobile in real-time.

The new service allows online buyers to launch their display budgets to mobile in a programmatic environment matching their online audiences into mobile. Jumptap matches and enhances identifiers at scale for the mobile environment, appending data-rich characteristics through its partnerships with more than 20 online and offline third-party data providers. Jumptap brings over 44 million cross-screen user matches to the Unified Audience Exchange.



Read more: http://www.jumptap.com/home-page-news/jumptap-laun...