Jumptap Launches Unified Audience Exchange
|Stuart Parkerson in Monetize Thursday, July 25, 2013|
The new service allows online buyers to launch their display budgets to mobile in a programmatic environment matching their online audiences into mobile. Jumptap matches and enhances identifiers at scale for the mobile environment, appending data-rich characteristics through its partnerships with more than 20 online and offline third-party data providers. Jumptap brings over 44 million cross-screen user matches to the Unified Audience Exchange.
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