jumptap launches unified audience exchange
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Weekly Roundup: Apple Developer Outage, Jellybean 4.3, Amazon and Windows Phone, Unity and Blackberry 10, and GDC 2014
Saturday, July 27, 2013 by Richard Harris
From the Editors DeskThis weekend is the last weekend before the August issue release and there has been no shortage of news to cover! From the Apple outage, to the Android 4.3 Jellybean update this week has been one for the books! We won't be publishing a podcast this week, while put all of our efforts towards putting the finishing touches on the August issue, but we'l...
Jumptap Launches Unified Audience Exchange
Thursday, July 25, 2013 by Stuart Parkerson
Jumptap has announced the launch of its Unified Audience Exchange to enable online buyers including Demand-Side Platforms (DSPs), agency trading desks and remarketers, to extend their display buying strategies and budgets to mobile in real-time.
The new service allows online buyers to launch their display budgets to mobile in a programmatic environment matching their o...
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