It’s a Strange Marriage Between Two Fierce Rivals as Facebook and Google Join Forces
|Richard Harris in Marketing & Promotion Wednesday, October 23, 2013|
Google and Facebook are doing just that with the announcement that DoubleClick Bid Manager has joined with FBX, Facebook's real-time bidding exchange. Soon marketers who are using DoubleClick will be able to buy inventory on FBX via the DoubleClick Bid Manager.
Why the uneasy partnership? Facebook gets more ad traffic (and more revenue) and for sending the ads, Google gets a slice of Facebook ad proceeds, which again means more revenue.
See what we mean? Show me the money!
Read more: http://doubleclickadvertisers.blogspot.com/2013/10...