12/10/2013 8:56:28 AM
LeadBolt Sees Large Increase in Mobile Downloads Over Black Friday
Black Friday mobile, LeadBolt, app monetization, mobile marketing
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App Developer Magazine

LeadBolt Sees Large Increase in Mobile Downloads Over Black Friday

Stuart Parkerson Stuart Parkerson in Monetize Tuesday, December 10, 2013

Mobile users increased their app discovery efforts by almost 50% on the LeadBolt network over the three-day period beginning the day before Thanksgiving through Black Friday when compared to similar non holiday periods.
Other findings seen by the company during the time period include: 31% increase in mobile app usage (determined by impression lift), compared to non-holiday usage; mobile ad interest increased 27% compared to average network activity; and a 47% increase in app installs/downloads

The company also reports a record increase of 118% year-over-year with iOS-based devices driving more than $543 million in online sales with $148 million in total online consumer purchases made by Android users alone. That represents an 80% jump in mobile sales over Cyber Monday in 2012.

Read more: http://www.leadbolt.com/blog/


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