Mobile users increased their app discovery efforts by almost 50% on the LeadBolt network over the three-day period beginning the day before Thanksgiving through Black Friday when compared to similar non holiday periods.
Other findings seen by the company during the time period include: 31% increase in mobile app usage (determined by impression lift), compared to non-holiday usage; mobile ad interest increased 27% compared to average network activity; and a 47% increase in app installs/downloads
The company also reports a record increase of 118% year-over-year with iOS-based devices driving more than $543 million in online sales with $148 million in total online consumer purchases made by Android users alone. That represents an 80% jump in mobile sales over Cyber Monday in 2012.
READ MORE: http://www.leadbolt.com/blog/...