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LeadBolt Sees Large Increase in Mobile Downloads Over Black Friday

Tuesday, December 10, 2013 by Stuart Parkerson

Mobile users increased their app discovery efforts by almost 50% on the LeadBolt network over the three-day period beginning the day before Thanksgiving through Black Friday when compared to similar non holiday periods. Other findings seen by the company during the time period include: 31% increase in mobile app usage (determined by impression lift), compared to no...

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