Inneractive SSP Debuts Video in a Box for Mobile Publishers
|Stuart Parkerson in Monetize Monday, September 16, 2013|
The full screen video ads are compliant with Google’s recent terms and conditions changes, and skipping the ad is clear and simple. The 15 or 30 seconds video streams allow developers to provide advertisers with a target audience across app interstitials and track view completion, clicks, and engagement. Buyers can programmatically access the supply, bidding on a single impression or audience segmentation.
Video in a Box adds to Inneractive monetization platform is available in one SDK/API which includes programmatic buying, guaranteed delivery of large quantities of inventory, direct sales, real time bidding and mediation of remnant inventory with premium demand partners. It is available for iOS, Android or web apps.
Read more: http://blog.inner-active.com/2013/09/inneractive-i...