AdTrial: The new playable ad format from Playdigious

Marketing & Promotion
Posted 10/19/2016 7:48:18 AM by RICHARD HARRIS, Executive Editor

AdTrial: The new playable ad format from Playdigious
Playdigious, has announced “AdTrial,” a new mobile ad platform that allows gamers to play short game demos, directly in mobile advertisements, without the need to download a game. The content delivered via AdTrial provides a true gaming experience that allows gamers to have a new level of “pre-download” interaction never experienced before at this scale.  Equally, Playdigious is launching a limited “early adopter” program to allow qualified developers and publishers to be the first to experiment the playable format.

Rather than just watching a short video or seeing still images from a game, AdTrial provides real game play, which is a stronger and more compelling tool for educating the public about the game, therefore leading to higher downloads. Early tests of the platform have shown a much higher click and install rate (200%/400%) and a retention rate that increases by over 20%. 

With consumers having so many game options on their mobile devices, it is often challenging for developers to break through the clutter and have their titles downloaded and played.  To provide a new format to allow developers and mobile game publishers to reach a wider audience, AdTrial works to offer an SDK-free technology that allows for these “playable ads” to be experienced on all devices and within all apps. 

The first game to be featured using AdTrial technology is “Pirate Power” from Godzi Lab, based in Palos Verdes Estates, California.  More games using AdTrial will be announced.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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